How a creative marketing agency leverages niche influencers for lasting results and increased client satisfaction
Mari + Gold is a full-service creative marketing agency specializing in the hospitality, tourism, and lifestyle industries. The agency helps its clients build their brands with tailored strategies involving everything from influencer marketing and organic social media management to public relations, website development, and more.
Mari + Gold mostly partners with event-focused micro influencers who are most active on Instagram. Ideally, the partnerships last at least one year, so the creators have enough time to build brand affinity and generate the best possible results.
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A manual approach to influencer marketing isn’t feasible if Mari + Gold expects to dedicate ample time to each of its clients. The agency must also stay on top of even the most difficult-to-track performance metrics to provide each brand partner with a comprehensive overview of campaign success.
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“GRIN allows us to vet, conduct outreach, analyze, pull hard data—and so much more! The platform allows us to critically assess influencer partners based on performance, which allows us to optimize and scale our influencer programs.”
Kelsey Buller, Director of Public Relations
GRIN’s leading Creator Management platform has all the tools required to organize and execute multiple winning campaigns simultaneously. From streamlined email communications to comprehensive data analytics and more, Mari + Gold helps each client reach their most ambitious influencer marketing goals.
Mari + Gold’s team has all the capacity it needs to treat every client like its only client. The agency uses GRIN’s leading suite of tools to build affinity for all its brands and nurture the long-term creator partnerships proven to work best.
From 2021-2022, GRIN helped Mari + Gold generate roughly:
