Mari + Gold is a full-service creative marketing agency specializing in the hospitality, tourism, and lifestyle industries. The agency helps its clients build their brands with tailored strategies involving everything from influencer marketing and organic social media management to public relations, website development, and more.
Free up valuable work hours.
A manual approach to influencer marketing isn’t feasible if Mari + Gold expects to dedicate ample time to each of its clients. The agency must also stay on top of even the most difficult-to-track performance metrics to provide each brand partner with a comprehensive overview of campaign success.
GRIN allows us to vet, conduct outreach, analyze, pull hard data—and so much more! The platform allows us to critically assess influencer partners based on performance, which allows us to optimize and scale our influencer programs.
Kelsey Buller
Mari + Gold Director of Public Relations
An end-to-end Creator Management platform
GRIN’s leading Creator Management platform has all the tools required to organize and execute multiple winning campaigns simultaneously. From streamlined email communications to comprehensive data analytics and more, Mari + Gold helps each client reach their most ambitious influencer marketing goals.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
With GRIN, there is no middleman. If you need to fulfill a product, you can just do it. There is no bottlenecking.
Audrey Van Vark
Mari + Gold senior influencer manager
A significant boost in production.
Mari + Gold’s team has all the capacity it needs to treat every client like its only client. The agency uses GRIN’s leading suite of tools to build affinity for all its brands and nurture the long-term creator partnerships proven to work best.
From 2021-2022, GRIN helped Mari + Gold generate roughly:
480+
new creator partnerships
2,000%
increase in link clicks
4.5x
increase in engagements
I spend a ton of time in the content library, which we can send to our clients in real time. I also utilize Slack notifications, so I know when content goes live and remember to send it [to the client] over email. I want to make sure the client has access because they want to see the content too!
Audrey Van Vark
Mari + Gold senior influencer manager
