Inkbox is a semi-permanent tattoo and accessories company based in Toronto, Canada. The brand leverages fashion-forward nano and micro influencers to run monthly evergreen activations, holiday campaigns, and promotions for new product launches targeted at a Gen Z and young adult audience.
So many gifts, so little time
Because Inkbox sent products to so many different creators, the brand needed an efficient way to track which ones posted about them organically. The brand also needed a way to perform outreach at scale, easily generate affiliate links, organize content, and secure necessary content rights.
Before GRIN, we only had a certain amount of bandwidth to do all these very tedious tasks. Now we are able to reach out to more creators and have time to scale our program. So we love GRIN here. It’s such a great tool.
Britney Dorafshani
Community and Engagement Manager at Inkbox
The perfect platform for product seeding and beyond
GRIN’s leading Creator Management platform has all the tools Inkbox needed to run an airtight promotion for the launch of its new suite of Freehand Tattoo Markers. From initial creator outreach to reporting campaign success and everything in between, Inkbox counts on GRIN to execute successful campaigns from start to finish.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
We love Email Sequences. It makes it so easy to contact creators. But what I really like about Email Sequences is the stats that you can see like the percentage of how many people open the link compared to how many people you know haven’t. And also to how many people who responded and then how many people actually created their proposal from that.
Britney Dorafshani
Community and Engagement Manager at Inkbox
Creators delivering content from a place of brand love
With GRIN’s help, Inkbox has built a community of high-performing creators who love the brand—many of whom have transitioned into long-term partnerships as brand ambassadors. And with a growing content library generated from its recent gifting campaign, the rest of the Inkbox team has plenty of amazing content it can repurpose across the entire marketing mix.
In less than two months, Inbox’s campaign generated:
70+
creators activation
800K+
reach from creator content
40%
unprompted creator
posting rate
The Shopify integration is huge. Prior to GRIN, we would have to manually place orders, make sure the addresses and products are correct, and then send them off. So having GRIN, in general, is just such a time-saver.
Britney Dorafshani
Community and Engagement Manager at Inkbox
