Trifecta Nutrition is on a mission to provide athletes and health-conscious people with fresh and organic prepared meals delivered right to their door. Since their founding in 2015, they’ve been successful in fulfilling that mission, becoming the country’s largest organic meal delivery service. Trifecta’s meals feed tens of thousands of people throughout the United States each day.
Trifecta’s goal is to be a meal subscription service that delivers chef-inspired meals that are perfectly prepared for each customer’s unique macro needs. This service takes away the need for time-consuming meal planning, prep, or careful nutrition tracking. The meal subscription is also perfect for busy, active people who prioritize healthy eating and desire the nutrition of whole foods—without the hassle of wasting time in the grocery store.
Manage all creator relationships in one place
Trifecta’s goal was to eliminate the need for dedicated bandwidth to manage the Trifecta influencer programs, harness the power of the company’s marketing relationships to curate easily the amazing user-generated content, and scale their influencer marketing program.
I don’t want to have to pay somebody to constantly be tracking what’s going on across all the different social media platforms. So GRIN is aggregating all of that data into one place for me. It’s become a massive repository of organically created content.
Greg Connolly
CEO & Founder at Trifecta
Management of authentic relationships at scale
GRIN’s software gave the Trifecta team the ability to track the detailed metrics they needed. Now, they can effortlessly segment creators by content or performance. GRIN generated the reports and workflow that allowed Trifecta’s leadership to take a birds-eye-view of the influencer marketing program’s performance.
GRIN provided Trifecta with the ability to track detailed metrics, segment creators by content or performance, and generate insightful reports.
GRIN’s reports gave Trifecta’s leadership a comprehensive overview of the influencer marketing program’s performance.
GRIN saved employee hours by automating content tracking and sorting creator content directly from the dashboard.
The platform eliminated the need to manually monitor individual creators, organizing content for easy access and analysis.
Massive engagement, massive growth
After adding GRIN to their workflow, Trifecta now has access to a gold mine of user-generated content at their fingertips. The feed is so easy to navigate, team members can instantly find posts on specific content within their niche to repurpose as material for paid ad campaigns, adding more value to creator content. Trifecta gains massive engagement from their in-house social media efforts because of the strength of their influencer marketing program since using GRIN.
170+
creators in their program
2,000+
creator-generated content pieces
1,500+
threads of email communication
Look at Trifecta’s Instagram and compare our engagement to every other brand in the industry. It’s eight to 20 times as high. Meaning if I do a post, I get 2000-4000 likes and about 40-100 comments on that post. Competitors will do a post and they’ll get 200-400 likes, ten times fewer likes because their engagement is lower because I have a much stronger brand because I have an influencer program.
Greg Connolly
CEO & Founder at Trifecta
