Tentree has long understood Instagram’s potential for exposure and building community. An influencer himself- co-founder Kalen Emsley, established himself online through hosting nature photography meetups and creating a community of like-minded photography lovers on Instagram. Founders of tentree knew that influencer marketing would be an effective marketing strategy.
Tentree has always had a strong, passionate online community of ambassadors, but after hiring Lindsay, their marketing manager, the team wanted to formalize their influencer marketing strategy. At first, the brand was investing in traditional sponsored posts using professionally created content. However, the program evolved, eventually targeting nano and micro influencers to produce realistic, relatable user-generated content.
An organized content library and creator CRM
It was clear that tentree needed a robust influencer marketing software platform to take their influencer program to the next level. Creating a smoother workflow was the only way to scale the program with their one-woman department. Tentree needed a tool that could organize creator outreach, provide email sequencing, manage agreements, organize content, and track all of their KPIs.
GRIN has helped our one-person influencer team scale and grow! After reviewing multiple platforms, GRIN stood out as the top contender. After using the platform for over a year, I have zero regrets over choosing GRIN. I would highly recommend the platform if you’re looking to give your influencer program a boost.
Tentree
Marketing Specialist
An creator relationship management tool
GRIN’s software checked all of the boxes. Once tentree implemented GRIN, the program began to flourish.
Tentree quickly gained a large amount of user-generated content, which could be repurposed for sponsored posts and other marketing efforts.
GRIN simplified obtaining content rights, allowing Tentree to repurpose content without delay or legal complications.
With GRIN, Tentree efficiently repurposed user-generated content for various marketing campaigns.
GRIN offered essential features not found on other platforms, enhancing Tentree’s influencer marketing strategy.
GRIN came highly recommended by a colleague, who emphasized it as the best platform for influencer management.
Pretty much since day one I’ve been advocating to get something. We were approved to get GRIN after reviewing upwards of more than ten platforms…So that was game changing.
Tentree
Marketing Specialist
A scaled community of brand loyalists
After GRIN, tentree was able to scale their influencer marketing program from 20 creators to an impressive 80 creators. For a one-person department, managing 80 creators is a tremendous feat.
When tentree set out to scale the program, the main goal was to gain quality user generated content. But they were pleasantly surprised when their influencer marketing push yielded a fantastic ROI. GRIN’s made it easy to share commission links with their community. Most of the users posted with the links several times, resulting in a stellar direct conversion.
800+
conversions
13x
influencer marketing ROI
1K+
conversions
I realized on day one from the beginning we needed a solution. It was quite a struggle just figuring out efficient ways to track my 150 Google sheets tabs and color code everything properly. I don’t even like to think about it!
Tentree
Marketing Specialist
