MVMT Watches Influencer Marketing Case Study

Disrupting the ecommerce apparel and accessories space with creators

mvmt watches influencer marketing success

Success Story

Long before Instagram dominated the social media landscape, MVMT’s team instinctively knew that working with talented Instagram photographers could be an effective content-sourcing strategy. Years before influencer marketing became an everyday buzz phrase, the brand’s young, hip identity made working with creators a natural fit.

The method was simple. They found instagrammers posting striking images that reflected the qualities of the MVMT watches brand. If they had followings of 30,000 to 500,000, the team reached out. Their approach to make contact with creators was to say “We love your work. I’d love to send you some watches in exchange for some content,” said Senior Influencer Marketing Manager Ethan Frame “And from there, that’s how we started sourcing beautiful imagery from around the world, which no one had seen before, or done on social media.” The results were positive–the content was getting attention. That’s when the MVMT team realized the potential of leveraging creator partnerships not only for content creation, but as an extremely cost-effective way to drive sales.


creator growth


creator-accepted briefs


affiliate code conversions


influencer content created

the story

Growing creator relationships

As the influencer marketing program grew, the team knew they needed to track more key metrics to accurately determine its ROI. The MVMT team also needed to analyze the details of each campaign. What was working? What was not? How much was the company spending on creators? The program also began to include content creators using different platforms like YouTube and Snapchat.

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MVMT Influencer Marketing Case Study 1

the goal

An all-in-one creator management solution

Between monitoring different creators on several platforms and synthesizing the information being collected by MVMT’s growing marketing team, the simple spreadsheet was no longer working. With five team members and a significant number of creators, it was clear they needed a better solution.

MVMT Influencer Marketing Case Study 2

I can honestly say GRIN has been my saving grace. I literally was nose deep in spreadsheets, fixing things for the majority of my day and now I don’t have to do that. I can think big. I can think about how we want this program to grow and how we want to change it. At a macro level and without GRIN I wouldn’t have been able to do that.

– Ethan Frame, Senior Influencer Marketing Manager at MVMT

the solution

Moving from spreadsheets to software

GRIN software offered all of the capabilities MVMT needed to scale their influencer marketing efforts and keep their brand’s online presence growing strong. The most important feature GRIN offered MVMT was the Shopify integration, which made it easy to create unique promo links for each creator and send products to people from within the platform.

GRIN also helped MVMT organize their growing roster of creators and easily collaborate with marketing department members. Everyone could use the software to build individual profiles for each partner as well as find fresh talent. And all updates are synced for easy record keeping and sharing.

MVMT first reached out to Instagrammers in 2013 to get low-cost, on-brand content.

MVMT Influencer Marketing Case Study 3
MVMT Influencer Marketing Case Study 4

the results

One streamlined system of record

Today, the influencer marketing team spends around 85-90 percent of their time using GRIN. They still occasionally open individual platforms, but GRIN is a comprehensive tool that puts email outreach, fulfilling products, creating discount codes and affiliate links, reporting and analysis all in one place.

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

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