Long before Instagram dominated the social media landscape, MVMT’s team instinctively knew that working with talented Instagram photographers could be an effective content-sourcing strategy. Years before influencer marketing became an everyday buzz phrase, the brand’s young, hip identity made working with creators a natural fit.
The method was simple. They found instagrammers posting striking images that reflected the qualities of the MVMT watches brand. If they had followings of 30,000 to 500,000, the team reached out. Their approach to make contact with creators was to say “We love your work. I’d love to send you some watches in exchange for some content,” said Senior Influencer Marketing Manager Ethan Frame “And from there, that’s how we started sourcing beautiful imagery from around the world, which no one had seen before, or done on social media.” The results were positive–the content was getting attention. That’s when the MVMT team realized the potential of leveraging creator partnerships not only for content creation, but as an extremely cost-effective way to drive sales.
An all-in-one creator management solution
Between monitoring different creators on several platforms and synthesizing the information being collected by MVMT’s growing marketing team, the simple spreadsheet was no longer working. With five team members and a significant number of creators, it was clear they needed a better solution.
I can honestly say GRIN has been my saving grace. I literally was nose deep in spreadsheets, fixing things for the majority of my day and now I don’t have to do that. I can think big. I can think about how we want this program to grow and how we want to change it. At a macro level and without GRIN I wouldn’t have been able to do that.
Ethan Frame
Senior Influencer Marketing Manager at MVMT
Moving from spreadsheets to software
GRIN software offered all of the capabilities MVMT needed to scale their influencer marketing efforts and keep their brand’s online presence growing strong. The most important feature GRIN offered MVMT was the Shopify integration, which made it easy to create unique promo links for each creator and send products to people from within the platform.
GRIN provided all the tools MVMT needed to scale their influencer marketing efforts and maintain strong online growth.
GRIN’s Shopify integration allowed MVMT to create unique promo links for each creator and send products directly through the platform.
GRIN helped MVMT efficiently organize their growing roster of creators and collaborate seamlessly with their marketing team.
The platform enabled MVMT to build individual profiles for each partner and discover new talent easily, with synced updates for effortless record keeping.
One streamlined system of record
Today, the influencer marketing team spends around 85-90 percent of their time using GRIN. They still occasionally open individual platforms, but GRIN is a comprehensive tool that puts email outreach, fulfilling products, creating discount codes and affiliate links, reporting and analysis all in one place.
7x
creator growth
100K
affiliate code conversions
39K
influencer content created
I was spending more time fixing the spreadsheets than I was actually being able to scale the program and think big.
Ethan Frame
Senior Influencer Marketing Manager at MVMT
