Highline Wellness’ initial challenge was getting creators outside of the health and wellness world interested in CBD. Instead of focusing on the typical CBD consumers, like yogis and wellness addicts, the company was more interested in converting people to CBD. MuteSix accomplished this goal on Highline Wellness’ behalf by utilizing specialized outreach messaging tactics and by collaborating with well known macro influencers to improve credibility.
Work with creators to obtain user-generated ads.
Highline Wellness originally came to the MuteSix influencer marketing team with the goal of working with creators to obtain user-generated ad content. But when their ad account was disabled and they couldn’t utilize their paid social channels, the goal quickly shifted to a focus on generating ROI through influencer and programmatic marketing.
Combat the marketing restrictions found on many paid social channels
MuteSix leveraged display ads on programmatic to reach new audiences and combat the marketing restrictions around ingestible CBD found on many paid social channels. With the goal of reaching new customers, MuteSix built a full-funnel programmatic approach inclusive of lookalike targeting, behavioral targeting, and contextual targeting, in addition to retargeting. The agency incorporated the influencer images received in banners, allowing them to quickly generate creative assets and drive engagement with new users.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
Maintain business without paid social advertising
By utilizing MuteSix’s influencer and programmatic marketing teams, Highline Wellness could maintain their business without paid social advertising while their ad account was disabled. Online sales volume via Shopify increased by 27% during the first 2 months of programmatic activity, and Shopify revenue increased by 28%.
1M
impressions online
300+
influencer content pieces
4,180
conversions
The best tool to manage 1-1000+ influencers. The biggest problem GRIN solves for us is reporting ROI. Being able to connect to Shopify is huge both being able to create personalized discount codes and links at scale and then being able to report based on campaign and influencer.
Mutesix
Breaking things | MuteSix
