Frenchie Bulldog is a popular pet lifestyle brand and the original creator of the reversible dog harness. The company’s mission was to create adorable, colorful apparel, collars, and harnesses that would fit robust small and medium-sized dogs–like Frenchies. Today, Frenchie Bulldog is one of the most popular dog apparel brands on the market.
Early in the brand’s existence, founder Bridget Levine put great effort into creating a community. She reached out to many dog lovers on Instagram and formed some great relationships that ended up being the foundation of the brand’s influencer marketing program. She even started to host Frenchie Bulldog community meetups offline.
Manage all influencer relationships in one place
The original goal for Frenchie Bulldog’s influencer program was content creation.
I needed content. I only post our influencers, so when I only had those photos to work with, I needed to quickly and efficiently grow that group of people. All that content they’re creating is what I post on social media. So if I’m posting six times a day, I need to make sure that those influencers are pumping out content for me. I needed photos, and I needed them quick!
Victoria Shanley
Director of Operations & Marketing
An influencer software with ecommerce integrations
GRIN’s all-in-one Creator Management platform offered a powerful solution to all of Frenchie Bulldog’s influencer marketing troubles. One of their favorite features was the Shopify integration, which allowed Victoria to fulfill influencer orders directly from GRIN without having to login to Shopify. This feature saved a tremendous amount of time by eliminating the need to process product orders manually.
GRIN’s Shopify integration allowed Victoria to fulfill influencer orders directly from GRIN, saving time by eliminating manual order processing.
GRIN streamlined the creation of content usage agreements, ensuring clarity and adding professionalism to the influencer program.
GRIN’s usage agreement feature clarified terms, making the process more efficient and giving the program greater legitimacy.
GRIN centralized all communication on the platform, removing the confusion of juggling multiple communication methods.
By consolidating communication on GRIN, the platform saved time and simplified influencer interactions.
When we were first introduced to GRIN, I’d looked at other companies. But the second you guys told me that my Shopify orders were automatically going to get created by the influencer and then pushed into our Shopify site, I had the pen ready to sign. I cannot tell you how many hours I spent creating those orders to have them shipped out.
Victoria Shanley
Director of Operations & Marketing
Hundreds of thousands of engaged fans—and counting
After a short time using GRIN, there was an improved ROI from the influencer marketing program. Frenchie Bulldog’s marketers were also able to level up the program to new heights.
With GRIN, Frenchie Bulldog can also easily repurpose the same user-generated content that fills their social media feeds as paid Facebook ads and on other marketing channels. Getting these fabulous photos is extremely important in making their comprehensive marketing plan work.
While also ramping up its use of paid media through Facebook ads. The same user-generated content that fills their social media feeds can be repurposed as paid Facebook ads. They can also use them on the website. Getting these fabulous photos is extremely important in making their comprehensive marketing plan work.
750K+
TikTok followers
35M+
organic video views
3.7M+
organic video likes
I ran out of colors on Google Docs. I was color coding everything, and I sat there and was thinking, ‘there’s got to be an easier way’… I’m probably one of the most organized people on the planet, but that spreadsheet gave me anxiety.
Victoria Shanley
Director of Operations & Marketing
