Footwear Brand + Agency Influencer Marketing Case Study

Footwear Brand + Agency Influencer Marketing Case Study 1

Success Story

The initial plan was to focus on chefs, barbers, and teachers, but that quickly pivoted to frontline healthcare professionals. Their full-funnel digital and creative agency simultaneously created a give-back campaign to thank doctors and nurses by providing people an opportunity to nominate colleagues, friends, and family members to receive a free pair of shoes. The campaign, paired with influencer posts and stories, led to a successful brand launch.

Footwear Brand + Agency Influencer Marketing Case Study 2

4.11M

impressions via
creator content

Footwear Brand + Agency Influencer Marketing Case Study 3

212.36K

creator-generated
revenue

Footwear Brand + Agency Influencer Marketing Case Study 4

580%

growth on
Instagram

the story

About the footwear brand

This footwear company provides slip and fluid resistant, comfortable work shoes designed exclusively by long-shift professionals like nurses, doctors, and chefs.

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Footwear Brand + Agency Influencer Marketing Case Study 5
Footwear Brand + Agency Influencer Marketing Case Study 6

About the agency

This company is an award-winning, full-funnel digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders.

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the goal

Challenges presented by introducing a new product

The goal was to create a strategic influencer outreach plan that would raise awareness for the footwear brand ahead of a March 2020 launch. In the meantime, their agency had to overcome the challenges presented by introducing a new product in the midst of a global pandemic.

Sarah Grosz Testimonial Headshot

The best tool to manage 1-1000+ influencers. The biggest problem GRIN solves for us is reporting ROI. Being able to connect to Shopify is huge both being able to create personalized discount codes and links at scale and then being able to report based on campaign and influencer.

– Agency Influencer Marketing Manager

the solution

One platform to rule them all

Thanks to GRIN, the agency had everything it needed to run a successful program from top to bottom on behalf of the footwear brand client. GRIN made it easy to perform outreach to influencers, report on program success, and everything in between so the team could focus on big-picture goals.

Footwear Brand + Agency Influencer Marketing Case Study 7

the results

Rapid growth and positive ROI

The agency achieved incredible results for its footwear brand client using GRIN’s Creator Management solution:

  • 4.11 million impressions via creator content
  • $212,000 in creator-generated revenue
  • 580% growth on Instagram

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

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All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

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