The initial plan was to focus on chefs, barbers, and teachers, but that quickly pivoted to frontline healthcare professionals. Their full-funnel digital and creative agency simultaneously created a give-back campaign to thank doctors and nurses by providing people an opportunity to nominate colleagues, friends, and family members to receive a free pair of shoes. The campaign, paired with influencer posts and stories, led to a successful brand launch.
Challenges presented by introducing a new product
The goal was to create a strategic influencer outreach plan that would raise awareness for the footwear brand ahead of a March 2020 launch. In the meantime, their agency had to overcome the challenges presented by introducing a new product in the midst of a global pandemic.
One platform to rule them all
Thanks to GRIN, the agency had everything it needed to run a successful program from top to bottom on behalf of the footwear brand client. GRIN made it easy to perform outreach to influencers, report on program success, and everything in between so the team could focus on big-picture goals.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
Rapid growth and positive ROI
The agency achieved incredible results for its footwear brand client using GRIN’s Creator Management solution:
4.11M
impressions via creator content
212.36K
creator-generated revenue
580%
growth on Instagram
The best tool to manage 1-1000+ influencers. The biggest problem GRIN solves for us is reporting ROI. Being able to connect to Shopify is huge both being able to create personalized discount codes and links at scale and then being able to report based on campaign and influencer.
Snibbs
Agency Influencer Marketing Manager
