Manages authentic creator relationships at scale and drives ROI with GRIN
TAO Clean creates personal care devices that use technology to help their customers live with the highest cleanliness standards every day. Standing for “The Art of Clean,” TAO’s philosophy is that life should be clean and simple–literally.
Based in southern California, TAO’s mission is to help people create life-enhancing daily routines through their products. Their items have a sleek, futuristic look that matches their unique and innovative personality while celebrating the beauty of minimalism and simplicity. Since its founding in 2014, the brand has steadily gained popularity due to its elegant line of products.
emails sent with GRIN
Prior to having a dedicated person managing their influencer program the value of influencer marketing was understood but there was only a minimal amount of attention and funding being allocated to achieve their goals.
They invested in growing the program and hired Jessika O’Neal to manage influencer strategy and manage creator partnerships. Working with the existing base they invested $10K and she expanded the influencer program from YouTube to Instagram.
The program was focused on growing ROI and boosting brand awareness, leveraging creators to share their brand story. With efforts on paid/sponsored posts and affiliate links and a growing roster of creator talent, the challenge of running the program from a spreadsheet left them looking for a solution to get organized and scale their program.
They were revenue-focused and management wanted to know how many conversions were coming directly from any particular marketing source. With outsourcing talent scouting to agencies, it was difficult to keep track of creator outreach as well. There was no way for one person to keep track of all of the different emails that went out. The brand needed a better tool to scale the influencer program that included email tracking, organization, relationship-building, workflows, and product fulfillment.
“You need to have a place where you know the progress of somebody. Yeah, you can do that in Google sheets if you want to, but it’s just not scalable. GRIN is just really an all-in-one system. You’re able to have it as a CRM, which is really a key component after you realize how much craziness happens with Google sheets.”
– Jessika O’Neal, Influencer Marketing Strategist at TAO Clean
TAO Clean knew they needed an all-in-one system to scale their influencer program to new heights. Fortunately, they found the perfect solution with GRIN. The GRIN software offered all of the capabilities TAO Clean needed to scale the influencer marketing program and drive a more significant ROI.
GRIN’s CRM capabilities made it easy to keep all of the outreach information organized for Jessika and the outside talent sourcing agencies. And because all email outreach is managed from inside the GRIN platform, it allowed Jessika to boost her outreach without burning out from long hours of work.
In GRIN they found a powerful software that:
GRIN helped TAO Clean’s influencer marketing by solving all of these problems, and the results were stellar.
Using GRIN’s powerful creator management software for their influencer marketing program, the results were easy to see. After starting with GRIN, Jessica sent out over 11,000 emails to potential brand talent partners. Helping her scale the program to 75+ creators while earning over 22K code conversions.
Attributing creator revenue became easier with the reporting features in GRIN, while also providing a quick view of the program’s wins. In addition, the creator-level metrics helps to quickly identify the talent that is performing allowing them to test additional creator talent.
Because GRIN has streamlined their process, they’ve been able to branch out to approach and vet different types of creators like podcasters. Next year, TAO Clean expects to see the program grow even more, reaching 100+ creators.