A shark tank take-off brand drives conversions and generates 7-figure revenue with GRIN
SlumberPod was created by a mother-daughter duo as a sleep solution for room sharing with a baby or toddler. The brand’s feature product, the SlumberPod canopy, provides a private, dark place for babies when families are traveling and have to sleep in the same space.
After 2 years on the market, the brand has seen incredible success in the U.S. baby market and are expanding their reach to Canada. They’ve also recently launched a new product, the SlumberPod Pet, for pet owners who want to create a dark, comforting environment for their fur baby to relax and sleep.
code conversion revenue
SlumberPod’s marketing was focused on creators right from the start. Since so many of their sales were coming through word-of-mouth, they wanted to level up that approach with influencer marketing, and grow their reach.
Their influencer program is made up of creators who receive a product in exchange for posting about SlumberPod and sleep coaches and consultants who operate solely on an affiliate agreement.
When Mallory Whitmore joined SlumberPod she was tasked with managing all 200 of SlumberPod’s creators manually, using spreadsheets, google docs, and scrolling through Instagram to see if they’d been tagged. At the time, their only dedicated tool for the program was used to track conversions so they could pay their affiliates.
In the beginning, SlumberPod’s marketing goal was to create brand awareness and generate excitement about the product. They were very successful in not just attracting customers, but also had a growing list of creators who wanted to work with them. As they gained more traction, their goal changed from brand awareness to conversions. But their current system for managing and tracking creators could not facilitate the transition.
Ultimately we really wanted to be more purposeful about how we were evaluating the success of our influencers. GRIN has allowed us to tailor and target what we’re doing and make sure that if our goal is conversions, we’re making choices that support that goal.
– Mallory Whitmore, Marketing Manager at SlumberPod
GRIN streamlined their processes and allowed them to expand their affiliate commission model to include all of their creators. Now they were able to use discount codes to track conversions and GRIN’s reporting power to figure out where they should be focusing and who would get them the most conversions.
GRIN automated all the busywork that used to eat up Mallory’s time including tracking creator posting progress, creator stories, campaign management, onboarding, scheduling follow-up, and fulfillment.
GRIN also provided metrics and reporting so the team could make data driven decisions with audience reports that clarify which applicants are a good fit, the influencer lookalike search feature to find high converting creators, partnership management, and custom report building.
“We do very little paid marketing, because we are getting so much revenue just from the influencer program.” – Mallory Whitmore, Marketing Manager at SlumberPod
Since bringing on GRIN, SlumberPod has built an efficient, revenue generating influencer marketing program. They currently work with just over 300 active creators. Their creator discount codes have already brought in seven figure sales numbers and they continue to rise. The SlumberPod team evaluates the program, based on the data they get from GRIN, and regularly makes improvements to increase conversions and grow their company.
“It’s really streamlined the process for us, and allowed us to make more informed decisions, and allowed us to grow more easily.” – Mallory Whitmore, Marketing Manager at SlumberPod