Build a robust, global TikTok presence from scratch.
Uber hired Global Social Media Lead (TikTok) Phil Rosario to build its TikTok strategy from the ground up. With plenty of experience managing creators and creating content on behalf of brands, Phil knew he needed to solve a few major pain points:
- Organize and execute content production.
- Customize compensation based on creator deliverables.
- Pay creators quickly and accurately.