Uber is a global transportation conglomerate and ride-sharing pioneer. The company operates in cities worldwide, providing various ride options, from economy to premium services. In addition to ride-sharing, Uber has expanded its services to include Uber Eats, Uber Business, and more. The company is known for its persistent innovation as it strives to “make movement happen at the touch of a button.”
Build a robust, global TikTok presence from scratch.
Uber hired Global Social Media Lead (TikTok) Phil Rosario to build its TikTok strategy from the ground up. With plenty of experience managing creators and creating content on behalf of brands, Phil knew he needed a platform up to the task of building and scaling an engaged brand community.
Once I did get started with GRIN, I was able to nearly triple the amount of content I was posting. Having a platform that could create more efficiencies and scale the content production overall was so important.
PHIL ROsario
Global Social Media Lead, TikTok at Uber
A creator management platform built to scale
GRIN’s Creator Management platform has empowered Phil to execute Uber’s entire TikTok strategy single-handedly and nearly triple the amount of content produced.
With GRIN, Phil has access to:
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
How easy it is to create multiple campaigns is one of my favorite things about GRIN. Once the first campaign is built out, I can just duplicate that and all the fields were already filled in. Then I could basically just tweak them slightly.
PHIL ROsario
Global Social Media Lead, TikTok at Uber
Hundreds of thousands of engaged fans—and counting
GRIN helps Phil facilitate a workflow that leaves creators raving about how easy and efficient it is to work with Uber. Some have even referred their friends to create content for the brand.
As an end-user, Phil can reallocate his time away from manual busywork and put it toward strategizing with creators who can help him reach his goal of building a global Uber community on TikTok.
In less than one year, GRIN helped Phil and Uber generate:
750K+
TikTok followers
35M+
organic video views
3.7M+
organic video likes
GRIN is essential for me since I am the only person at Uber totally dedicated to TikTok. It is an all-in-one platform that helps me consolidate so many different processes and makes my life a lot easier so I can focus on coming up with new ideas and exploring new creators.
PHIL ROSARIO
Global Social Media Lead, TikTok at Uber
