GRIN + Uber Case Study

How one person built Uber’s thriving TikTok community from scratch

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Success Story

Uber is a global transportation conglomerate and ride-sharing pioneer. The company operates in cities worldwide, providing various ride options, from economy to premium services. In addition to ride-sharing, Uber has expanded its services to include Uber Eats, Uber Business, and more. The company is known for its persistent innovation as it strives to “make movement happen at the touch of a button.”

In less than one year, GRIN helped Uber accumulate:

750k+

TikTok followers

35M+

organic video views

3.7M+

organic video likes

the challenge

Build a robust, global TikTok presence from scratch. 

Uber hired Global Social Media Lead (TikTok) Phil Rosario to build its TikTok strategy from the ground up. With plenty of experience managing creators and creating content on behalf of brands, Phil knew he needed to solve a few major pain points:

  • Organize and execute content production.
  • Customize compensation based on creator deliverables. 
  • Pay creators quickly and accurately. 
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@uber

Tag the friend who can’t ever stay mad 😂

♬ Da Girls – Ciara
Phil Rosario headshot for the Uber case study

“Once I did get started with GRIN, I was able to nearly triple the amount of content I was posting. Having a platform that could create more efficiencies and scale the content production overall was so important.”

— Phil Rosario, Global Social Media Lead, TikTok at Uber

the solution

A creator management platform built to scale 

GRIN’s Creator Management platform has empowered Phil to execute Uber’s entire TikTok strategy single-handedly and nearly triple the amount of content produced.

With GRIN, Phil has access to:

  • A comprehensive campaign workroom
  • Flexible payment tiers  
  • Live URLs to help manage partnership details  
  • Seamless creator payments
@uber the girls that get it, *literally* get it with #UberEats ♬ original sound – Uber

the results

Hundreds of thousands of engaged fans—and counting

In less than one year, GRIN helped Phil and Uber generate: 

  • 750K+ TikTok followers
  • 35M+ organic video views
  • 3.7M+ organic video likes

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

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GRIN + Uber Case Study

How did one person build Uber's robust TikTok community from scratch?

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