Baotris is a new kind of growth investor for Shopify stores, providing capital, resources, and enterprise-level tools to supercharge scaling. Contributing to Baotris’ success is Kajal Ford, who heads up its internal People and Financial Operations, as well as Top of Funnel Ecommerce Marketing for clients, including influencer, affiliate, content, and ecommerce SEO initiatives.
Baotris’ first partnership was with Espin, an electric bike startup focused on simplicity, efficiency, and sustainability.
Streamline the process
As an influencer marketing team of one managing several different brands, Kajal needed a solution that could simplify recruitment, communication, product fulfillment, tracking, and more. After months of dealing with insufficient reporting and an incompatible tech stack, she knew she needed to make a change.
Being able to have something like GRIN that’s so multifunctional and makes it easy to duplicate campaigns, and then change the little bits that need to be changed … It really keeps me able to do so much.
Kajal Ford
Baotris’ Director of Operations & Organic Marketing
A one-stop-shop for creator management
Kajal discovered her solution in GRIN’s Creator Management platform. With an arsenal of advanced tools at her disposal, she was able to find and recruit a wide array of unique content creators.
From there, she used Reporting Dashboards to monitor the success of the entire campaign and each creator. And when specific partnerships proved to be exceptionally beneficial for Espin, Kajal could reward the creators through the platform’s Commission Tiers.
Kajal managed to save valuable time throughout this whole process with the help of app integrations for essential elements of the team’s tech stack, including Slack and Shopify.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
How easy it is to create multiple campaigns is one of my favorite things about GRIN. Once the first campaign is built out, I can just duplicate that and all the fields were already filled in. Then I could basically just tweak them slightly.
Kajal Ford
Baotris’ Director of Operations & Organic Marketing
Sustainable results for sustainable bikes
Since partnering with GRIN, Espin has seen not only an increase in brand awareness but also an increase in conversions. They have also built a content bank from reputable creators and created a thriving e-bike community on Facebook.
GRIN enabled Baotris and Espin to build trust within key communities through the power of authentic content. With the ability to automate tasks and streamline processes, GRIN gave these brands the chance to skip the minutiae and focus on the strategy that led to these amazing results.
From March 2021 to March 2022, Baotris and Espin generated:
47
long-term partnerships with content creators
57
evergreen YouTube videos
250%
growth across social channels
I think for us just really being able to grow the number of content pieces … so that people can see sort of the comparison because … you couldn’t really try out the bike anywhere. And so the videos were really important for us.
Kajal Ford
Baotris’ Director of Operations & Organic Marketing
