Branch Basics is a direct-to-consumer non-toxic cleaning product company. Their products come with a concentrate that users mix with water in refillable bottles that are lighter on the wallet and the environment. Built upon the idea that living a clean life can do wonders for a person’s health, Branch Basics also uses its platform to educate consumers on how to cut out toxins.
Cleaning up a cluttered workflow
With multiple influencer marketing tools in their arsenal that didn’t connect with each other, the team spent a lot of time jumping from platform to platform. And as their program grew and they began working with more and more partners, tracking progress and whether the creators actually delivered on their tasks became difficult.
With the affiliates, we try to keep it within the 100 range just for tighter-knit, stronger relationships. But with GRIN, honestly, it almost, like, alleviated so many pain points that if we wanted to expand it more, we truly could.
Jessi Van Blarcom
Partnerships Manager at Branch Basics
Streamlined processes to save time
Branch Basics turned to GRIN for all of their influencer marketing needs. With a full suite of tools at their fingertips, the Branch Basics team could cut down on wasted time and be more efficient in their creator management.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
Before, we were just screen recording any paid partnership that we were like, ‘Oh, this is a great video,” and GRIN saves that for us now so I can reference back. I’m like, ‘Oh, why did this person have such a great month?’
Jessi Van Blarcom
Partnerships Manager at Branch Basics
More time to devote to relationship-building
With much more time on their hands, the team could devote more of their time to what really matters—relationship-building and strategizing.
GRIN’s CRM allowed them to repurpose high-performing content, monitor each creator’s progress, and keep detailed notes, so nothing fell through the cracks.
As a result, the Branch Basics team effectively manages:
100-150
affiliates a month
25
paid partners a month
As we grew, we wanted influencers with larger audiences. And we realized we weren’t going to get noticed in the DMs … Like, if [Branch Basics is] getting this swamped in DMs, they have to too. So that was by far the biggest [push]. We were like, ‘There’s gotta be something better. There’s got to be a better way to be doing this.
Jessi Van Blarcom
Partnerships Manager at Branch Basics
