What Are the Short- and Long-Term Benefits of Influencer Marketing?
GRIN also recommends this free guide: How to Get ROI from Influencer Marketing.
Influencer marketing is here to stay. It’s a universal marketing trend that works in any industry, and so it’s a trend that your company needs to get in on and start using.
There are many short- and long-term benefits of influencer marketing. The sooner you get on board, the sooner you can start reaping these benefits.
One of the long-term benefits of influencer marketing is that it creates a profit for your company, while costing you very little in terms of advertising.
Traditionally, marketing departments would spend thousands of dollars on a single advertisement. The ad was only seen for a short time and there was no way to track results. It had the potential to be view by many people, but you never knew if the right people saw it. The returns were thus hit or miss. There was no guarantee.
That’s not this case here. With influencers, you spend money knowing your product will be put in front
of the number of followers your influencer has—the exact audience you’re looking to target. Influencers will talk about your product and say what they like about it, giving their honest opinion.
That’s much more bang for your buck than you would get with traditional advertising, and at a much lower cost.
Another long-term benefit is that you end up with champions of your brand. If influencers like your product, they’re not only going to talk about it once to their followers, they’ll talk about it numerous times.
As their followers grow, those new followers will also hear about your product. It also means that if someone is looking for a product like yours, your influencer will likely recommend your brand first. This is great advertising that you just can’t get with traditional marketing, at least not without it costing your company a fortune.
Boost to a Marketing Campaign
A short-term benefit for this type of marketing is that it’s perfect if you’re using it to boost a particular marketing campaign. You can use influencer marketing as grassroots marketing to aid in your larger marketing campaign.
It’s a great way to get people talking about your company and on the lookout for your new product.
Promote an Event
Another short-term benefit is to use influencers to help promote an event that you have coming up. It’s a way to ensure people are hearing about your event and getting them to register.
You can offer specific promo codes to different influencers to see how many people they get registered. This kind of knowledge also turns into a long-term benefit because you see which influencers deliver and which ones don’t. You can take that information and use it when you’re creating marketing plans and campaigns further down the road.
Help with Rebranding
Rebranding is a tricky business. It’s very important that a company gets its message out in a targeted way so that everyone knows about the rebranding. Using influencers is a great way to do this because they can explain to their followers that you’ve rebranded and also why you have done so.
Customers always like to know the why of things because it makes them feel like they’re special because they know.
There are many short- and long-term benefits to influencer marketing. Influencers can help market your company, brand, and products in so many different ways, all by being their authentic selves and informing their followers about your company.
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Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love.