The Ultimate Guide to Hashtags in 2023

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If you’re just getting started in influencer marketing, you may be wondering how to find the perfect partners for your brand. Your natural instinct is probably to open up your favorite social media platform and take a look around. But if you aren’t already following creators within your vertical, you’ll need to head to that search bar. 

This is where hashtags come in. Creators use these to make their content more discoverable, and they can get as creative as they’d like with them. However, this also means you’ll need to get creative to find the right partners for your brand. 

We’re starting you off with some top 2023 hashtags across various platforms and industries, but don’t be afraid to branch off from our suggestions and type in whatever comes to mind. Soon, you’ll have a list of prospects for you to research further. Good luck! 

For reference, all hashtag data is from 11/1/22. 

Is it better to search for creators with popular hashtags or ones that have less competition?

Searching for creators with highly used hashtags and more niche ones are both great strategies. For example, if you search “#Bookstagram” on IG, you’ll be able to look through 82.4 million posts. This can be ideal if you 1) are not sure what your niche is yet and 2) have a lot of time on your hands. 

But if you have more specific types of creators in mind, you can use niche hashtags to find smaller pools to comb through. For example, #FantasyBookReview will surface 9.7K posts on Insta, while #HorrorBookChallenge will give you access to 235. This is much easier to cull through, especially if sourcing creators is just one of the many tasks on your to-do list at work. 

Platform-specific 2023 hashtags

Unique hashtags on TikTok

Basically, putting “Tok” at the end of any hobby, identity, or profession will lead to some pretty popular hashtags on TikTok. For example, #BookTok, #QueerTok, and #NurseTok are all widely used on the platform. 

Unique hashtags on Instagram 

Similar to how you can place “Tok” at the end of a word to make it a TikTok hashtag, you can often add “stagram” in the same way to make it an Instagram hashtag (e.g., #Bookstagram or #Queerstagram). Since this is longer and doesn’t necessarily flow off the tongue as much, they are less popular than their TikTok equivalents. 

Unique hashtags on YouTube 

Much like Instagram and TikTok, many people use hashtags with a noun followed by “Tube.” Think #BookTube or #BeautyTube. However, hashtags aren’t as popular on YouTube, and people tend to be more concise with their selections, so these will have fewer results than a TikTok or Instagram search. 

Unique hashtags on Twitter

Are you sensing a trend here? We hope so. Twitter has some specific hashtags for all sorts of niches. The trick: Add “Twitter” after a noun. So you can have #MarketingTwitter, #BeautyTwitter, and #InfluencerTwitter.

Unique hashtags on LinkedIn

LinkedIn breaks the mold a bit. Since it’s a professional platform, people are less likely to add a fun ending to their hashtags. Instead, they tend to be concise, descriptive, and no-nonsense. Essentially, you won’t find any LinkedIn-specific or unique hashtags on the platform. 

Unique hashtags on Twitch 

Unlike other social media platforms, users can’t create their own tags on Twitch. Instead, they can use any from a list of pre-approved tags that Twitch updates regularly. Learn more about stream, category, and automatic tags. A lot of the hashtags are related to streaming, so they’re ones you’re less likely to find on most other social platforms. 

Unique hashtags on Pinterest 

Much like LinkedIn, Pinterest doesn’t have any major Pinterest-related hashtags. Whether that’s because there’s no brief way to add “Pinterest” to the end of a hashtag (#BookPinterest just doesn’t have the same ring as #BookTok) or because pinners are less likely to use hashtags than people on Instagram, TikTok, and Twitter, we’re not sure. 

Instead, just search common phrases and allow Pinterest’s autocomplete feature to help you discover new creators. 

2023 hashtags symbolized by megaphone announcing hashtags and notification icons

Hashtags by content niche 

Fitness and gym hashtags

Fitness creators have the potential to earn your brand some massive gains, so if you’re selling workout apparel, supplements, equipment, recovery tools, or something similar, partnering with these creators is a smart move. Start your search for the perfect creators for your brand with these hashtags.

#Exercise 

  • 16.8B views on TikTok
  • 64.3M posts on Instagram 
  • 671K videos and 129K channels on YouTube

#ExerciseChallenge 

  • 127.4M views on TikTok 
  • 34K posts on Instagram 
  • 1.1K videos and 288 channels on YouTube

#ExerciseRoutine 

  • 45.9M views on TikTok
  • 556K posts on Instagram
  • 8.4K videos and 1.1K channels on YouTube

#Fitness 

  • 246.26B views on TikTok
  • 498.9M posts on Instagram
  • 3.4M videos and 451K channels on YouTube

#FitnessGoals 

  • 1.1B views on TikTok
  • 13.9M posts on Instagram 
  • 57K videos and 10K channels on YouTube

#FitnessMotivation 

  • 12.9B views on TikTok
  • 127.9M posts on Instagram 
  • 644K videos and 108K channels on YouTube

#FitnessTips 

  • 10.3B views on TikTok
  • 2.9M posts on Instagram 
  • 36K videos and 7.6K channels on YouTube

#Gym 

  • 215.6B views on TikTok
  • 236.4M posts on Instagram  
  • 2.5M videos and 370K channels on YouTube

#GymChallenge 

  • 1.7B views on TikTok
  • 93K posts on Instagram
  • 1.6K videos and 586 channels on YouTube

#GymCheck 

  • 472.6M views on TikTok
  • 6K posts on Instagram 
  • No data on YouTube

#GymGirl 

  • 10.3B views on TikTok
  • 8.8M posts on Instagram
  • 37K videos and 6.3K channels on YouTube

#GymGuy 

  • 35.6M views on TikTok 
  • 144K posts on Instagram 
  • 216 videos and 102 channels on YouTube

#GymHumor 

  • 13.1B views on TikTok
  • 927K posts on Instagram 
  • 10K videos and 1.4K channels on YouTube

#GymLife 

  • 19.1B views on TikTok
  • 71.9M posts on Instagram  
  • 360K videos and 63K channels on YouTube

#GymMusic 

  • 292.2M views on TikTok 
  • 108K posts on Instagram
  • 53K videos and 8.1K channels on YouTube

#GymRat 

  • 14.7B views on TikTok
  • 19.6M posts on Instagram 
  • 32K videos and 6.5K channels on YouTube

#GymTime 

  • 2.3B views on TikTok 
  • 20.3M posts on Instagram 
  • 47K videos and 10K channels on YouTube

#HealthAndFitness 

  • 141.9M views on TikTok
  • 3.6M posts on Instagram
  • 26K videos and 5.1K channels on YouTube

#Workout 

  • 104.5B views on TikTok 
  • 205.6M posts on Instagram 
  • 1.8M videos and 302K channels on YouTube

#WorkoutFromHome 

  • 1.9B views on TikTok
  • 770K posts on Instagram 
  • 7.2K videos and 2.1K channels on YouTube

#WorkoutPlan 

  • 4.9B views on TikTok
  • 659K posts on Instagram
  • 6.1K videos and 1.9K channels on YouTube\

#WorkoutRoutine 

  • 4.5B views on TikTok
  • 4.8M posts on Instagram 
  • 28K videos and 7.7K channels on YouTube

#WorkoutTips 

  • 1.6B views on TikTok
  • 1.1M posts on Instagram 
  • 16K videos and 3.3K channels on YouTube

Apparel, fashion, and accessory hashtags 

Apparel, fashion, and accessory brands can partner with creators to help them dress for social media success. If you’re ready to have your garments grace the TikTok, Instagram, and YouTube feeds of highly engaged audiences, start searching for the perfect partner with the help of these hashtags. 

#Accessories 

  • 3.5B views on TikTok 
  • 73.4M posts on Instagram
  • 132K videos and 32K channels on YouTube

#AccessoriesOfTheDay 

  • 9.4M views on TikTok
  • 1.8M posts on Instagram 
  • 683 videos and 156 channels on YouTube

#ClothesHacks

  • 321.3M views on TikTok 
  • 4.8K posts on Instagram 
  • 663 videos and 281 channels on YouTube

#ClothesHaul 

  • 265.3M views on TikTok 
  • 15.5 posts on Instagram
  • 1.1K videos and 732 channels on YouTubee

#ClothesTransition

  • 90.6M views on TikTok 
  • 1.5K posts on Instagram
  • Less than 100 videos and channels on YouTube

#Fashion 

  • 196.9B views on TikTok 
  • 1B posts on Instagram
  • 2.7M videos and 472K channels on YouTube

#FashionBlogger

  • 3B views on TikTok
  • 159.1M posts on Instagram
  • 228K videos and 42K channels on YouTube

#FashionChallenge

  • 420.8M views on TikTok
  • 74.8K posts on Instagram
  • 1.1K videos and 392 channels on YouTube

#FashionDesign

  • 1.7B views on TikTok 
  • 27.7M posts on Instagram
  • 30K videos and 5.7K channels on YouTube 

#FashionFails 

  • 1.7B views on TikTok 
  • 7.5K posts on Instagram
  • 183 videos and 121 channels on YouTube 

#FashionHacks 

  • 10.6B views on TikTok
  • 245.4K posts on Instagram
  • 46K videos and 4.6K channels on YouTube

#FashionShow

  • 3.4B views on TikTok 
  • 13.8M posts on Instagram
  • 140K videos and 27K channels on YouTube 

#FashionStyle

  • 1.7B views on TikTok 
  • 99M posts on Instagram
  • 163K videos and 35K channels on YouTube 

#FashionTip 

  • 7.7B views on TikTok
  • 127.5K posts on Instagram
  • 529 videos and 207 channels on YouTube 

#Shoes 

  • 36.8B views on TikTok 
  • 115.4M posts on Instagram
  • 253K videos and 69K channels on YouTube 

#ShoesChallenge

  • 4B views on TikTok
  • 18.8K posts on Instagram
  • 510 videos and 293 channels on YouTube 

#ShoeStyle

  • 1.4B views on TikTok
  • 2.4M posts on Instagram
  • 2.3K videos and 606 channels on YouTube 

#Style 

  • 79.6B views on TikTok 
  • 614M posts on Instagram
  • 1M videos and 255K channels on YouTube 

#StyleChallenge 

  • 522.3M views on TikTok
  • 599.6K posts on Instagram 
  • 855 videos and 428 channels on YouTube 

#StyleChange 

  • 648.2M view s on TikTok
  • 31.3K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#StyleInspo 

  • 6B views on TikTok 
  • 33.5M posts on Instagram
  • 15K videos and 3.5K channels on YouTube 

#StyleTips 

  • 10.3B views on TikTok
  • 1.7M posts on Instagram
  • 12K videos and 3.3K channels on YouTube 

#TryOn

  • 2.5B views on TikTok 
  • 181.6K posts on Instagram
  • 38K videos and 13K channels on YouTube 

#TryOnHaul

  • 4.3B views on TikTok 
  • 186.4K posts on Instagram
  • 83K videos and 23K channels on YouTube 

#TryOnReview

  • 1.7M views on TikTok
  • 167 posts on Instagram
  • Less than 100 videos and channels on YouTube 

Beauty, skincare, and makeup hashtags 

Beauty creators can help your brand glow in front of highly interested audiences, so if you’re looking to promote your skincare, haircare, makeup, or beauty products, it’s time to find your perfect partners. Use these hashtags to get started. 

#Beauty 

  • 128.6B views on TikTok 
  • 505.6M posts on Instagram 
  • 1.9M videos and 406K channels on YouTube

#BeautyBlogger

  • 888.5M views on TikTok 
  • 8.9M posts on Instagram
  • 34K videos and 8.6K channels on YouTube

#BeautyChallenge

  • 591.8M views on TikTok 
  • 148.5K posts on Instagram
  • 87K videos and 62K channels on YouTube 

#BeautyHacks

  • 20.6B views on TikTok 
  • 1.4M posts on Instagram
  • 97K videos and 16K channels on YouTube 

#BeautyQueen

  • 1.9B views on TikTok
  • 3.8M posts on Instagram
  • 19K videos and 5.1K channels on YouTube 

#BeautyRoutine 

  • 2.9B views on TikTok 
  • 1.9M posts on Instagram
  • 5.5K videos and 1.7K channels on YouTube

#BeautyTips 

  • 16.9B views on TikTok 
  • 10M posts on Instagram
  • 254K videos and 47K channels on YouTube 

#BeautyTutorial 

  • 4.1B views on TikTok 
  • 313.7K posts on Instagram
  • 2.9K videos and 1K channels on YouTube 

#CurlyHair 

  • 24.6B views on TikTok
  • 36.8M posts on Instagram
  • 67K videos and 22k channels on YouTube 

#DrySkin

  • 980.6M views on TikTok
  • 2M posts on Instagram
  • 23K videos and 10K channels on YouTube 

#DrySkinCare 

  • 194.8M views on TikTok
  • 409.9K posts on Instagram
  • 3.1K videos and 1.8K channels on YouTube 

#HairCare 

  • 8.6B views on TikTok
  • 17.2M posts on Instagram
  • 218K videos and 60K channels on YouTube 

#HaircareProduct 

  • 154.2M views on TikTok
  • 200K posts on Instagram
  • 1.2K videos and 812 channels on YouTube 

#HaircareRoutine 

  • 2B views on TikTok
  • 982.3K posts on Instagram
  • 18K videos and 8.5K channels on YouTube 

#HaircareTips 

  • 804.7M views on TikTok
  • 982.6K posts on Instagram
  • 26K videos and 10K channels on YouTube

#Hairstyle 

  • 81.1B views on TikTok
  • 95.8M posts on Instagram
  • 600K videos and 125K channels on YouTube 

#HairstyleTutorial 

  • 4.1B views on TikTok
  • 240.2K posts on Instagram
  • 32K videos and 5.4K channels on YouTube 

#Makeup 

  • 317.4B views on TikTok
  • 379.8M posts on Instagram
  • 2.4M videos and 435K channels on YouTube 

#MakeupArt 

  • 1.5B views on TikTok
  • 123.9M posts on Instagram
  • 16K videos and 3.9K channels on YouTube 

#MakeupArtist

  • 34.2B views on TikTok
  • 123.9M posts on Instagram
  • 265K videos and 58K channels on YouTube 

#MakeupCheck 

  • 729.1M views on TikTok
  • 12.8K posts on Instagram
  • 120 videos and 65 channels on YouTube 

#MakeupFail 

  • 1.1B views on TikTok
  • 40.3K posts on Instagram
  • 971 videos and 690 channels on YouTube 

#MakeupLook

  • 3.7B views on TikTok 
  • 15.3M posts on Instagram
  • 133K videos and 36K channels on YouTube.

#MakeupLover

  • 2.1B views on TikTok 
  • 35.6M posts on Instagram
  • 88K videos and 23K channels on YouTube 

#MakeupRemoval

  • 4.2B views on TikTok 
  • 127.5K posts on Instagram
  • 4.3K videos and 1.8K channels on YouTube 

#MakeupRoutine 

  • 5.1B views on TikTok 
  • 328.9K posts on Instagram
  • 11K videos and 5.8K channels on YouTube 

#MUA

  • 19.4B views on TikTok 
  • 81.9M posts on Instagram
  • 117K videos and 30K channels on YouTube 

#Nails 

  • 104.6B views on TikTok
  • 201.7M posts on Instagram
  • 414K videos and 59K channels on YouTube 

#NailsChallenge 

  • 1.2B views on TikTok
  • 33.1K posts on Instagram
  • 179 videos and 98 channels on YouTube 

#NailStyle 

  • 460.3M views on TikTok
  • 19.5M posts on Instagram
  • 26K videos and 3.7K channels on YouTube 

#NailsTutorial 

  • 901.7M views on TikTok
  • 154.3K posts on Instagram
  • 2.7K videos and 558 channels on YouTube 

#NaturalBeauty 

  • 2.2B views on TikTok
  • 22.8M posts on Instagram
  • 107K videos and 35K channels on YouTube 

#NaturalHair 

  • 11.3B views on TikTok
  • 33.6M posts on Instagram
  • 135K videos and 31K channels on YouTube 

#OilySkin

  • 1B views on TikTok
  • 1M posts on Instagram
  • 23K videos and 10K channels on YouTube 

#OilySkinCare 

  • 178.8M views on TikTok
  • 249.5K posts on Instagram
  • 4K videos and 2.2K channels on YouTube 

#SkinCare 

  • 124.5B views on TikTok 
  • 101.9M posts on Instagram
  • 917K videos and 200K channels on YouTube 

#SkincareASMR 

  • 2.6B views on TikTok
  • 17.2K posts on Instagram
  • 8.2K videos and 1.4K channels on YouTube 

#SkincareProducts 

  • 2.1B views on TikTok
  • 9.7M posts on Instagram
  • 50K videos and 17K channels on YouTube 

#SkincareRoutine 

  • 27.4B views on TikTok
  • 23.7M posts on Instagram
  • 162K videos and 57K channels on YouTube 

#SkincareTips 

  • 11B views on TikTok
  • 9.5M posts on Instagram
  • 72K videos and 22K channels

Pet hashtags 

Is there anything people love more than seeing cute animals when they’re using social media to escape from the world? We don’t think so. Pet owners and animal creators can help your brand stand out as long as there is authentic brand love and audience alignment, so start your search with these hashtags.

#AnimalPerson

  • 7.4M views on TikTok 
  • 18.9K posts on Instagram 
  • No data on YouTube

#Bunny 

  • 11.3B views on TikTok 
  • 21.6M posts on Instagram
  • 251K videos and 62K channels on YouTube 

#Cat 

  • 241.1B views on TikTok 
  • 269.9M posts on Instagram
  • 4.7M videos and 559K channels on YouTube 

#CatLady 

  • 794.9M views on TikTok 
  • 7.4M posts on Instagram
  • 9.8K videos and 2.3K channels on YouTube 

#CatLadyProblems 

  • 3.7M views on TikTok 
  • 221.3K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#Dog

  • 320.6B views on TikTok 
  • 250.7M posts on Instagram
  • 3.5M videos and 520K channels on YouTube 

#DogDad

  • 2.9B views on TikTok 
  • 1.9M posts on Instagram
  • 6.6K videos and 1.1K channels on YouTube 

#Doggos 

  • 1.4B views on TikTok 
  • 3.1M posts on Instagram
  • 7.4K videos and 1.8K channels on YouTube 

#DogLove 

  • 9.5B views on TikTok 
  • 22.1M posts on Instagram
  • 62K videos and 16K channels on YouTube 

#Fish

  • 62.3B views on TikTok
  • 41.3M posts on Instagram
  • 973K videos and 284K channels on YouTube 

#FishTank

  • 2.3B views on TikTok 
  • 3.8M posts on Instagram
  • 57K videos and 15K channels on YouTube 

#FurBaby 

  • 2.2B views on TikTok 
  • 19.5M posts on Instagram
  • 14K videos and 4.6K channels on YouTube

#FurBabyDaddy

  • 2M views on TikTok 
  • 9.3K posts on Instagram
  • No data on YouTube 

#FurBabyMomma 

  • 4M views on TikTok 
  • 24.3K posts on Instagram
  • No data on YouTube 

#Gerbil

  • 110.3M views on TikTok 
  • 299.8K posts on Instagram
  • 1K videos and 311 channels on YouTube 

#GuineaPig

  • 2.7B views on TikTok 
  • 4.9M posts on Instagram
  • 33K videos and 5.7K channels on YouTube 

#Hamster 

  • 12.1B views on TikTok 
  • 6.6M posts on Instagram
  • 135K videos and 21K channels on YouTube 

#Kitten 

  • 39.3B views on TikTok
  • 59.9M posts on Instagram
  • 745K videos and 84K channels on YouTube 

#KittenLife

  • 35.3M views on TikTok
  • 1.1M posts on Instagram
  • 3.6K videos 690 channels on YouTube 

#Lizard 

  • 3.6B views on TikTok 
  • 5.1M posts on Instagram
  • 39K videos and 19K channels on YouTube 

#Pet 

  • 138.9B views on TikTok
  • 126.4M posts on Instagram
  • 1M videos and 158K channels on YouTube 

#PetLife 

  • 11.1B views on TikTok 
  • 1.8M posts on Instagram
  • 13K videos and 2.7K channels on YouTube 

#PetLover 

  • 57.3B views on TikTok 
  • 7.3M posts on Instagram
  • 206K videos and 46K channels on YouTube 

#PetParent 

  • 2.6B views on TikTok 
  • 455.6K posts on Instagram
  • 2K videos and 614 channels on YouTube 

#Puppy 

  • 95.3B views on TikTok 
  • 185.2M posts on Instagram
  • 859K videos and 139K channels on YouTube 

#PuppyDog 

  • 4.5B views on TikTok 
  • 7.5M posts on Instagram
  • 31K videos and 6.7K channels on YouTube 

#PuppyLife 

  • 1.8B views on TikTok
  • 18.3M posts on Instagram 
  • 26K videos and 6.3K channels on YouTube 

#Rabbit 

  • 7.4B views on TikTok 
  • 17.8M posts on Instagram
  • 238K videos and 64K channels on YouTube

Cooking hashtags 

Creators have the power to cook up some major results for partners, so if you’re a brand offering food products, cooking appliances, cookbooks, and more, it’s time to roll up your sleeves and head to the kitchen. Or, more accurately, find a creator who will do that for you. Get started on your search with the following hashtags. 

#BakingRecipe 

  • 5.1B views on TikTok
  • 109.7K posts on Instagram
  • 3.3K videos and 1.5K channels on YouTube 

#Chef 

  • 25.4B views on TikTok
  • 39.2M posts on Instagram
  • 278K videos and 66K channels on YouTube 

#ChefClub 

  • 127.9M views on TikTok
  • 468.4K posts on Instagram
  • 7.9K videos and 1.1K channels on YouTube

#ChefLife

  • 2.7B views on TikTok
  • 18.5M posts on Instagram
  • 46K videos and 11K channels on YouTube 

#ComeCookWithMe 

  • 44.4M views on TikTok 
  • 5.9K posts on Instagram 
  • 314 videos and 118 channels on YouTube

#Cooking 

  • 114.1B views on TikTok
  • 57.1M posts on Instagram
  • 2.3M videos and 379K channels on YouTube

#CookingAndCooking

  • 17.7K views on TikTok
  • 182 posts on Instagram
  • Less than 100 videos and channels on YouTube

#CookingChallenge

  • 489.8M views on TikTok
  • 60.2K posts on Instagram
  • 4K videos and 1.7K channels on YouTube 

#CookingHacks

  • 8B views on TikTok
  • 74.1K posts on Instagram
  • 12K videos and 2.8K channels on YouTube

#CookingTips

  • 4B views on TikTok
  • 475.6 posts on Instagram
  • 71K videos and 14K channels on YouTube

#CookWithMe 

  • 12.4B views on TikTok 
  • 13.1K posts on Instagram
  • 74K videos and 18K channels on YouTube

#CookingWithoutLooking

  • 11M views on TikTok
  • 288 posts on Instagram
  • 121 videos and 4 channels on YouTube

#DinnerRecipe 

  • 1.1B views on TikTok
  • 76.4K posts on Instagram
  • 41K videos and 15K channels on YouTube

#EasyHomeCooking

  • 3.8M views on TikTok
  • 12.7K posts on Instagram
  • 1.1K videos and 221 channels on YouTube 

#EasyRecipe 

  • 26.4B views on TikTok
  • 1.5M posts on Instagram
  • 468K videos and 100K channels on YouTube

#FamilyRecipe 

  • 4.3B views on TikTok
  • 274.2K posts on Instagram
  • 1.7K videos and 731 channels on YouTube 

#FastRecipe 

  • 125M views on TikTok
  • 17.1K posts on Instagram
  • 9.5K videos and 4.1K channels on YouTube

#HealthyRecipe 

  • 4.2B views on TikTok
  • 10.3M posts on Instagram
  • 72K videos and 25K channels on YouTube

#HomeCooking 

  • 7.3B views on TikTok
  • 22.3M posts on Instagram 
  • 163K videos and 39K channels on YouTube 

#HomeCookingAdventure

  • 1M views on TikTok
  • 21.5K posts on Instagram
  • 190 videos and 65 channels on YouTube

#HomeCookingHacks

  • 1.4M views on TikTok
  • 166 posts on Instagram
  • Less than 100 videos and channels on YouTube 

#InTheKitchen 

  • 180.3M views on TikTok
  • 1M posts on Instagram
  • 2.9K videos and 888 channels on YouTube

#InTheKitchenFreestyle 

  • 17.1K views on TikTok
  • 62 posts on Instagram
  • No data on YouTube 

#MadeWithLove 

  • 673.7M views on TikTok
  • 21.7M posts on Instagram
  • 15K videos and 4.2K channels on YouTube

#Recipe 

  • 52.3B views on TikTok
  • 15.3M posts on Instagram
  • 1.4M videos and 238K channels on YouTube

#RecipeChallenge 

  • 6.7M views on TikTok
  • 8K posts on Instagram
  • 186 videos and 79 channels on YouTube

Travel hashtags 

Whether you’re a massive travel and hospitality brand or a local small business catering to tourists, partnering with travel creators can be beneficial for your bottom line. If this sounds like a good idea to you, use these hashtags to discover your next jet-setting creator. 

#AdventureTourism 

  • 1.1M views on TikTok
  • 69K posts on Instagram 
  • 685 videos and 288 channels on YouTube 

#DarkTourism 

  • 76M views on TikTok
  • 62.3K posts on Instagram
  • 229 videos and 126 channels on YouTube 

#EcoTourism 

  • 33.9M views on TikTok
  • 1.2M posts on Instagram
  • 7.8K videos and 3.4K channels on YouTube 

#LiveAndTravel 

  • 34.6K views on TikTok
  • 17.9K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#LocalTourism 

  • 5M views on TikTok
  • 88.4K posts on Instagram
  • 894 videos and 383 channels on YouTube 

#SpontaneousTravel 

  • 38.3M views on TikTok
  • 6K posts on Instagram
  • No data on YouTube 

#SustainableTourism 

  • 6.5M views on TikTok
  • 398.6K posts on Instagram
  • 2K videos and 712 channels on YouTube 

#SustainableTravel 

  • 11.6M views on TikTok
  • 435.1K posts on Instagram
  • 738 videos and 310 channels on YouTube 

#Tourism 

  • 1.6B views on TikTok
  • 46.3M posts on Instagram
  • 371K videos and 109K channels on YouTube 

#Travel 

  • 111.3B views on TikTok
  • 651.8M posts on Instagram
  • 3.2M videos and 796K channels on YouTube 

#TravelBlogger 

  • 1.9B views on TikTok 
  • 79M posts on Instagram
  • 163K videos and 46K channels on YouTube 

#TravelCheck

  • 61.6M views on TikTok
  • 5.7K posts on Instagram
  • No data on YouTube 

#TravelCulture

  • 288.2K views on TikTok
  • 85.6K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#TravelGoals 

  • 546.5M views on TikTok
  • 4.7M posts on Instagram
  • 16K videos and 6.8K channels on YouTube 

#Traveling

  • 5.2B views on TikTok
  • 87.9M posts on Instagram
  • 389K videos and 129K channels on YouTube 

#TravelLife 

  • 6.9B views on TikTok
  • 16.1M posts on Instagram
  • 30K videos and 9.1K channels on YouTube 

#TravelPhotography 

  • 863.5M views on TikTok
  • 196.1M posts on Instagram
  • 215K videos and 65K channels on YouTube 

#TravelTheWorld 

  • 2.3B views on TikTok
  • 41M posts on Instagram
  • 51K videos and 14K channels on YouTube 

#TravelTips 

  • 4.3B views on TikTok
  • 3.2M posts on Instagram
  • 28K videos and 7.6K channels on YouTube 

#TravelTravelAndTravel 

  • 15.3K views on TikTok
  • 214 posts on Instagram
  • No data on YouTube 

#TravelVideo

  • 173.6M views on TikTok
  • 800K posts on Instagram
  • 42K videos and 15K channels on YouTube

#TravelVlogger 

  • 192.7M views on TikTok 
  • 649K posts on Instagram
  • 44K videos and 10K channels on YouTube  

#TravelWithMe 

  • 632.8M views on TikTok
  • 3.5M posts on Instagram
  • 11K videos and 4.1K channels on YouTube 

#Travel_Travel_Travel 

  • 15.1K views on TikTok
  • 256 posts on Instagram
  • No data on YouTube 

#Vacation

  • 22.6B views on TikTok
  • 143.5M posts on Instagram
  • 308K videos and 121K channels on YouTube 

#VacationAfterVacation 

  • 39.7K views on TikTok
  • 2.4K posts on Instagram
  • No data on YouTube 

#VacationDiaries 

  • 4.7M views on TikTok
  • 107.2K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#VacationMode

  • 3.5B views on TikTok
  • 9.8M posts on Instagram
  • 9.2K videos and 4K channels on YouTube 

#VacationTime 

  • 118.4M views on TikTok
  • 5.5M posts on Instagram
  • 3.8K videos and 1.5K channels on YouTube 

#VacationVibes 

  • 217.3M views on TikTok
  • 2.1M posts on Instagram
  • 1.9K videos and 808 channels on YouTube 

Dance hashtags 

From the “Mashed Potato” to “The Shake,” dance crazes have been around forever. Now, creators have the opportunity to reach huge audiences by hopping on the latest fad and posting their moves to social media. And that’s very good news for brands looking to build brand awareness and affinity across social media. Find your next dancing queen (or king) with the following hashtags. 

#Ballet 

  • 10.2B views on TikTok
  • 19.2M posts on Instagram
  • 74K videos and 16K channels on YouTube 

#BalletDancer

  • 1.5B views on TikTok
  • 2.9M posts on Instagram
  • 13K videos and 2K channels on YouTube

#BalletLife 

  • 155.6M views on TikTok
  • 1M posts on Instagram
  • 6.9K videos and 337 channels on YouTube

#BathroomChoreo

  • 571.3K views on TikTok
  • 12 posts on Instagram
  • No data on YouTube 

#Choreo 

  • 787.4M views on TikTok
  • 1.6M posts on Instagram
  • 27K videos and 5.8K channels on YouTube

#ChoreoChallenge

  • 14.6M views on TikTok
  • 2.4K posts on Instagram
  • 27K videos and 5.8K channels on YouTube

#Choreographer

  • 710.5M views on TikTok
  • 2.7M posts on Instagram
  • 40K videos and 10K channels on YouTube

#Choreography

  • 2.9B views on TikTok
  • 7.6M posts on Instagram
  • 225K videos and 48K channels on YouTube

#ChoreoLife

  • 386.2K views on TikTok
  • 3.2K posts on Instagram
  • No data on YouTube 

#Contemporary

  • 485.4M views on TikTok
  • 14.3M posts on Instagram
  • 51K videos and 11K channels on YouTube

#ContemporaryDance 

  • 338.7M views on TikTok
  • 3M posts on Instagram
  • 22K videos and 5.6K channels on YouTube

#Contemporary_Dance 

  • 156.4K views on TikTok
  • 5.4K posts on Instagram
  • 154 videos and 58 channels on YouTube

#Dance 

  • 484.6B views on TikTok
  • 142M posts on Instagram
  • 6.4M videos and 1.4M channels on YouTube

#DanceChallenge

  • 39.4B views on TikTok
  • 4.6M posts on Instagram
  • 145K videos and 43K channels on YouTube 

#DanceCover

  • 4B views on TikTok
  • 3.3M posts on Instagram
  • 450K videos and 114K channels on YouTube

#DanceFitness 

  • 382.7M views on TikTok
  • 1.6M posts on Instagram
  • 39K videos and 5K channels on YouTube

#DanceFitnessWorkout 

  • 3.8M views on TikTok
  • 17K posts on Instagram
  • 423 videos and 104 channels on YouTube

#DanceInPublic

  • 3.5B views on TikTok
  • 51.4K posts on Instagram
  • 7.1K videos and 2.3K channels on YouTube

#DanceLife

  • 1.4B views on TikTok
  • 8.1M posts on Instagram
  • 59K videos and 15K channels on YouTube

#DanceLove

  • 2.4B views on TikTok
  • 1.8M posts on Instagram
  • 28K videos and 9.7K channels on YouTube

#DanceMoves 

  • 1.9B views on TikTok
  • 658.2K posts on Instagram
  • 15K videos and 5.9K channels on YouTube

#Dancers 

  • 6.2B views on TikTok
  • 15.8M posts on Instagram
  • 109K videos and 34K channels on YouTube

#DanceVideo

  • 3.3B views on TikTok
  • 4.1M posts on Instagram
  • 562K videos and 160K channels on YouTube

#DanceWithMe 

  • 5.1B views on TikTok
  • 427K posts on Instagram
  • 27K videos and 13K channels on YouTube

#DanceWithMeChallenge

  • 84.8M views on TikTok
  • 641 posts on Instagram
  • No data on YouTube 

#DanceWithMe_

  • 13.2K views on TikTok
  • 59 posts on Instagram
  • No data on YouTube 

#DanceyDance

  • 532.9M views on TikTok
  • 7.4K posts on Instagram
  • Less than 100 videos and channels on YouTube

#Dance_Dance_Dance 

  • 61.7K views on TikTok
  • 1.2K posts on Instagram
  • Less than 100 videos and channels on YouTube

#HipHopDance

  • 742.6M views on TikTok
  • 3.5M posts on Instagram
  • 47K videos and 12K channels on YouTube

#HipHopDanceChallenge

  • 1M views on TikTok
  • 472 posts on Instagram
  • No data on YouTube 

#HipHopDanceTutorial

  • 740.1K views on TikTok
  • 560 posts on Instagram
  • 618 videos and 158 channels on YouTube

#JazzDance 

  • 98.1M views on TikTok
  • 1.2M posts on Instagram
  • 12K videos and 1.8K channels on YouTube

#JazzDanceChallenge

  • 281K views on TikTok
  • 12 posts on Instagram
  • No data on YouTube 

#JazzDancer 

  • 17.9M views on TikTok
  • 109.5K posts on Instagram
  • 667 videos and 115 channels on YouTube

#JazzDancing

  • 112.4K views on TikTok
  • 4.6K posts on Instagram
  • Less than 100 videos and channels on YouTube

#JazzDanceRoutines 

  • 963 views on TikTok
  • No posts on Instagram 
  • No data on YouTube

#Krump

  • 336.8M views on TikTok
  • 573.2K posts on Instagram
  • 9.9K videos and 2.3K channels on YouTube

#KrumpChallenge

  • 28.9M views on TikTok
  • 458 posts on Instagram
  • No data on YouTube 

#KrumpDancing

  • 191.7K views on TikTok
  • 985 posts on Instagram
  • No data on YouTube 

#Krumping

  • 34.1M views on TikTok
  • 67K posts on Instagram
  • 1.1K videos and 444 channels on YouTube

#LiteFeet

  • 137.3M views on TikTok
  • 105.8K posts on Instagram
  • 1.6K videos and 541 channels on YouTube

#LiteFeetChallenge

  • 8.6M views on TikTok
  • 2.1K posts on Instagram
  • Less than 100 videos and channels on YouTube

#LiteFeetDance

  • 2M views on TikTok
  • 6.3K posts on Instagram
  • Less than 100 videos and channels on YouTube

#Locking 

  • 155.2M views on TikTok
  • 582.6K posts on Instagram
  • 19K videos and 2.8K channels on YouTube

#LockingDance 

  • 11.3M views on TikTok
  • 69.7K posts on Instagram
  • 1.1K videos and 483 channels on YouTube

#LockingFreestyle

  • 34.4K views on TikTok
  • 858 posts on Instagram
  • No data on YouTube 

#LockingPopping

  • 373.4K views on TikTok
  • 1K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#LockingTutorial

  • 4.1M views on TikTok
  • 201 posts on Instagram
  • Less than 100 videos and channels on YouTube 

Comedy hashtags 

People turn to social media as a digital getaway from everyday life, so partnering with comedic creators can help your brand reach new audiences. From professional comedians to people regularly sharing funny bits of their life, you can find the funniest people on TikTok, Instagram, YouTube, and more with these hashtags. 

#Comedy 

  • 1,577.1B views on TikTok
  • 73.1M posts on Instagram
  • 13M videos and 1.9M channels on YouTube

#ComedyChallenge

  • 2.3B views on TikTok
  • 5.7K posts on Instagram
  • 1.4K videos and 520 channels on YouTube

#ComedyClub

  • 3.4B views on TikTok
  • 2.6M posts on Instagram
  • 84K videos and 16K channels on YouTube

#ComedyFun

  • 55.8M views on TikTok
  • 9.3K posts on Instagram
  • 3.7K videos and 988 channels on YouTube

#ComedyKing

  • 3.1B views on TikTok
  • 115.4K posts on Instagram
  • 63K videos and 19K channels on YouTube

#ComedyQueen

  • 472.3M views on TikTok
  • 63.5K posts on Instagram
  • 2.4K videos and 692 channels on YouTube

#ComedySkit 

  • 8.6B views on TikTok
  • 229.9K posts on Instagram
  • 33K videos and 6.8K channels on YouTube

 #ComedyVideo

  • 19.5B views on TikTok
  • 1.6M posts on Instagram
  • 1.9M videos and 355K channels on YouTube

#Comedy_Challenge

  • 4.3M views on TikTok
  • 224 posts on Instagram
  • No data on YouTube 

#DontLaugh

  • 672.3M views on TikTok
  • 75.1K posts on Instagram
  • 6K videos and 1.3K channels on YouTube

#Funny

  • 2,383.9B views on TikTok
  • 75.5M posts on Instagram
  • 26M videos and 3.5M channels on YouTube

#FunnyBunny 

  • 84.8M views on TikTok
  • 288.5K posts on Instagram
  • 6.1K videos and 1.1K channels on YouTube

#FunnyCat 

  • 9.7B views on TikTok
  • 3.7M posts on Instagram
  • 402K videos and 46K channels on YouTube

#FunnyChallenge

  • 1.1B views on TikTok
  • 16.2K posts on Instagram
  • 25K videos and 7.1K channels on YouTube

#FunnyClip

  • 3.4B views on TikTok
  • 142.9K posts on Instagram
  • 59K videos and 13K channels on YouTube

#FunnyDance

  • 1.3B views on TikTok
  • 144.1K posts on Instagram
  • 66K videos and 30K channels on YouTube

#FunnyDog

  • 11.5B views on TikTok
  • 3.1M posts on Instagram
  • 330K videos and 38K channels on YouTube

#FunnyFunnyFunny

  • 36.6M views on TikTok
  • 5.3K posts on Instagram
  • 703 videos and 119 channels on YouTube

#FunnyMemes 

  • 15.6B views on TikTok
  • 75.5M posts on Instagram
  • 1M videos and 167K channels on YouTube

#FunnyMoments 

  • 37.6B views on TikTok
  • 2.2M posts on Instagram
  • 1.2M videos and 248K channels on YouTube

#FunnyVideo

  • 138.4B views on TikTok
  • 38.1M posts on Instagram
  • 6.7M videos and 1.2M channels on YouTube

#Humor 

  • 1,364.5B views on TikTok
  • 71.1M posts on Instagram
  • 1.6M videos and 303K channels on YouTube

#HumorChallenge

  • 748.5M views on TikTok
  • 7.5K posts on Instagram
  • 331 videos and 63 channels on YouTube

#HumorHumor

  • 44.5M views on TikTok
  • 10.4K posts on Instagram
  • No data on YouTube 

#HumorHumorHumor

  • 5.5M views on TikTok
  • 186 posts on Instagram
  • No data on YouTube 

#Just4Laugh

  • 11.3M views on TikTok
  • 3.1K posts on Instagram
  • 188 videos and 93 channels on YouTube

#Laugh

  • 97B views on TikTok
  • 40.1M posts on Instagram
  • 534K videos and 136K channels on YouTube

#LaughAndLaugh

  • 235.2K views on TikTok
  • 2.5K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#LaughAndMakeLaugh

  • 2.1M views on TikTok
  • 21 posts on Instagram
  • No data on YouTube 

#Laughs 

  • 4.9B views on TikTok
  • 5.2M posts on Instagram
  • 22K videos and 7K channels on YouTube

#LaughWithMe 

  • 1.2B views on TikTok
  • 80.2K posts on Instagram
  • 740 videos and 311 channels on YouTube

Art hashtags

Ready to find a partner to help your brand make its artistic mark on the world? Whether you’re looking for a painter, digital artist, sculptor, or multimedia creator, you can discover them with the help of these hashtags. 

#Art 

  • 350.8B views on TikTok
  • 948.8M posts on Instagram
  • 5.7M videos and 940K channels on YouTube 

#ArtCeramics

  • 44.2K views on TikTok
  • 34.4K posts on Instagram
  • No data on YouTube

#ArtChallenge

  • 7.4B views on TikTok
  • 3M posts on Instagram
  • 25K videos and 6.1K channels on YouTube

#ArtClub

  • 2.1B views on TikTok
  • 306.1K posts on Instagram
  • 3.4K videos and 385 channels on YouTube

#Artist 

  • 103.8B views on TikTok
  • 292.2M posts on Instagram
  • 1.8M videos and 364K channels on YouTube

#ArtistChallenge

  • 342.8M views on TikTok
  • 109.9K posts on Instagram
  • 708 videos and 303 channels on YouTube

#ArtLover 

  • 697.4M views on TikTok
  • 9.9M posts on Instagram
  • 25K videos and 6.4K channels on YouTube

#Artsy

  • 2.1B views on TikTok
  • 37.7M posts on Instagram
  • 38K videos and 10K channels on YouTube

#Ceramics

  • 4.6B views on TikTok
  • 18.1M posts on Instagram
  • 18K videos and 4.3K channels on YouTube

#CeramicSculpture 

  • 77.2M views on TikTok
  • 922.7K posts on Instagram
  • 508 videos and 156 channels on YouTube

#ChallengeDrawing 

  • 2.1M views on TikTok
  • 12.7K posts on Instagram
  • Less than 100 videos and channels on YouTube 

#ClaySculpture

  • 257.9M views on TikTok
  • 714.1K posts on Instagram
  • 2.5K videos and 674 channels on YouTube

#DigitalArt 

  • 28.1B views on TikTok
  • 122.5M posts on Instagram
  • 359K videos and 82K channels on YouTube

#DigitalArtHacks

  • 2.4M views on TikTok
  • 210 posts on Instagram
  • No data on YouTube 

#DigitalArtJourney

  • 2.4M views on TikTok
  • 1.1K posts on Instagram
  • No data on YouTube 

#DigitalArtProcess

  • 8.4M views on TikTok
  • 16.5K posts on Instagram
  • 217 videos and 72 channels on YouTube

#DigitalArtSpeedPaint

  • 825.2K views on TikTok
  • 381 posts on Instagram
  • No data on YouTube 

#DigitalArtTour

  • 611.1K views on TikTok
  • 312 posts on Instagram
  • No data on YouTube 

#DigitalArtTutorial

  • 74M views on TikTok
  • 56.1K posts on Instagram
  • 3.6K videos and 978 channels on YouTube

#DigitalArtwork

  • 69.4M views on TikTok
  • 6.9M posts on Instagram
  • 10K videos and 2.4K channels on YouTube

#Doodle 

  • 6.7B views on TikTok
  • 51M posts on Instagram
  • 97K videos and 24K channels on YouTube

#DoodleChallenge

  • 458.7M views on TikTok
  • 91.6K posts on Instagram
  • 442 videos and 242 channels on YouTube 

#DoodleLife 

  • 16.3M views on TikTok
  • 937.6K posts on Instagram
  • 398 videos and 86 channels on YouTube

#Doodles 

  • 2B views on TikTok
  • 13.2M posts on Instagram
  • 30K videos and 6.1K channels on YouTube

#Drawing 

  • 131.9B views on TikTok
  • 271.3M posts on Instagram
  • 3.2M videos and 425K channels on YouTube

#DrawingArtist

  • 33.5M views on TikTok
  • 680.1K posts on Instagram
  • 1.9K videos and 525 channels on YouTube

#DrawingMyFollowers 

  • 288.4M views on TikTok
  • 2.8K posts on Instagram
  • 509 videos and 306 channels on YouTube

#DrawingProcess 

  • 507.3M views on TikTok
  • 333.6K posts on Instagram
  • 3.8K videos and 985 channels on YouTube

#DrawingSkills 

  • 132.8M views on TikTok
  • 594.5K posts on Instagram
  • 5K videos and 1.2K channels on YouTube

#DrawingTutorial

  • 3B views on TikTok
  • 893.9K posts on Instagram
  • 172K videos and 23K channels on YouTube

#HandmadeCeramics

  • 193.6M views on TikTok
  • 1.6M posts on Instagram
  • 955 videos and 255 channels on YouTube

#Paint

  • 30.1B views on TikTok
  • 52.4M posts on Instagram
  • 227K videos and 59K channels on YouTube

#PainterChallenge

  • 2.1M views on TikTok
  • 50 posts on Instagram
  • 150 videos and 65 channels on YouTube

#Painting

  • 62.7B views on TikTok
  • 153.5M posts on Instagram
  • 1.2M videos and 231K channels on YouTube

#PaintingVideo

  • 205.4M views on TikTok
  • 304.6K posts on Instagram
  • 14K videos and 3.4K channels on YouTube

#PaintLife

  • 403.8M views on TikTok
  • 566.1K posts on Instagram
  • 1.2K videos and 302 channels on YouTube

#Printmaking

  • 666.3M views on TikTok
  • 5.5M posts on Instagram
  • 3.5K videos and 1.2K channels on YouTube

#PrintmakingArtists

  • 2.7K views on TikTok
  • 3.9K posts on Instagram
  • No data on YouTube 

#PrintmakingProcess

  • 58.6M views on TikTok
  • 79.1K posts on Instagram
  • Less than 100 videos and channels on YouTube

#Sculpture 

  • 6.5B views on TikTok
  • 26.1M posts on Instagram
  • 60K videos and 14K channels on YouTube

#SculptureArt

  • 224.2M views on TikTok
  • 1.5M posts on Instagram
  • 1.9K videos and 718 channels on YouTube

#SculptureChallenge

  • 1.3M views on TikTok
  • 1.5K posts on Instagram
  • No data on YouTube 

#SculptureWork 

  • 1.4M views on TikTok
  • 4.6K posts on Instagram
  • No data on YouTube 

#Sketch

  • 40.1B views on TikTok
  • 150M posts on Instagram
  • 647K videos and 134K channels on YouTube

#Sketchbook 

  • 7.2B views on TikTok
  • 66.8M posts on Instagram
  • 143K videos and 35K channels on YouTube

#Sketching 

  • 1.8B views on TikTok
  • 29.1M posts on Instagram
  • 179K videos and 39K channels on YouTube

#SketchingClub

  • 42.1K views on TikTok
  • 795 posts on Instagram
  • No data on YouTube 

#SketchingOutside

  • 99.8K views on TikTok
  • 3.8K posts on Instagram
  • No data on YouTube 

#SketchingProcess 

  • 10.6M views on TikTok
  • 5.8K posts on Instagram
  • Less than 100 videos and channels on YouTube

#SketchingTutorial

  • 20.2M views on TikTok
  • 7.2K posts on Instagram
  • 1.8K videos and 355 channels on YouTube

Reading hashtags

Partnering with creators may seem like a novel idea, but with the rise of communities like BookTok and BookTube, brands can see some major results from hopping on the trend. Whether you’re looking for someone to tease the plot of your book or provide a compelling review, you’re sure to find the perfect person with the help of these hashtags. 

#Book

  • 12.9B views on TikTok
  • 63.1M posts on Instagram
  • 205K videos and 61K channels on YouTube 

#BookByBook

  • 199.7K views on TikTok
  • 11.2K posts on Instagram
  • 115 videos and 8 channels on YouTube

#BookLove

  • 143M views on TikTok
  • 8.5M posts on Instagram
  • 5.2K videos and 1.3K channels on YouTube

#BookLover

  • 1.9B views on TikTok
  • 31.2M posts on Instagram
  • 36K videos and 9.5K channels on YouTube

#BookNerd

  • 844.3M views on TikTok
  • 14.6M posts on Instagram
  • 7.6K videos and 1.6K channels on YouTube

#BookMark

  • 409M views on TikTok
  • 2.1M posts on Instagram
  • 20K videos and 11K channels on YouTube

#BookNook

  • 264.3M views on TikTok
  • 259K posts on Instagram
  • 512 videos and 251 channels on YouTube

#BooksChallenge

  • 11M views on TikTok
  • 8.8K posts on Instagram
  • No data on YouTube 

#BookTBRList

  • 1M views on TikTok
  • 48 posts on Instagram
  • No data on YouTube 

#ClassicNovel

  • 636.6K views on TikTok
  • 21.7K posts on Instagram
  • 795 videos and 42 channels on YouTube

#FantasyBook

  • 85.6M views on TikTok
  • 1.4M posts on Instagram
  • 516 videos and 192 channels on YouTube

#FantasyBookReview

  • 224.2K views on TikTok
  • 9.7K posts on Instagram
  • Less than 100 videos and channels on YouTube

#GraphicNovel

  • 230.2M views on TikTok
  • 1.9M posts on Instagram
  • 6.2K videos and 1.3K channels on YouTube

#HistoricalFiction

  • 49.4M views on TikTok
  • 805.2K posts on Instagram
  • 3K videos and 748 channels on YouTube

#HistoricalFictionStory 

  • 556.9K views on TikTok
  • 77 posts on Instagram
  • No data on YouTube 

#HorrorBook

  • 29.1M views on TikTok
  • 464.3K posts on Instagram
  • No data on YouTube

#HorrorBookChallenge

  • 21.2K views on TikTok
  • 235 posts on Instagram
  • No data on YouTube 

#HorrorBookRecs

  • 6.4M views on TikTok
  • 332 posts on Instagram
  • No data on YouTube

#HugeTBRList 

  • 1.8K views on TikTok
  • 6 posts on Instagram
  • No data on YouTube 

#Novel

  • 1.9B views on TikTok
  • 5.6M posts on Instagram
  • 103K videos and 14K channels on YouTube

#NovelRecommendations 

  • 68.7M views on TikTok
  • 871 posts on Instagram
  • Less than 100 videos and channels on YouTube

#Read 

  • 2.6B views on TikTok
  • 18.6M posts on Instagram
  • 71K videos and 19K channels on YouTube

#ReadBooks 

  • 24.4M views on TikTok
  • 516.6K posts on Instagram
  • 2.1K videos and 759 channels on YouTube

#ReadChallenge 

  • 2.3M views on TikTok
  • 2.8K posts on Instagram
  • No data on YouTube 

#ReadingChallenge

  • 68.8M views on TikTok
  • 611.1K posts on Instagram
  • 1.3K videos and 616 channels on YouTube

#ReadItChallenge

  • 4.4M views on TikTok
  • 31 posts on Instagram
  • No data on YouTube 

#ReadingRecs

  • 25M views on TikTok
  • 8.4K posts on Instagram
  • Less than 100 videos and channels on YouTube

#ReadThis 

  • 76.4M views on TikTok
  • 207.9K posts on Instagram
  • 182 videos and 104 channels on YouTube

#RomanceBooks 

  • 4B views on TikTok
  • 2M posts on Instagram
  • 5.8K videos and 863 channels on YouTube

#SciFiBook

  • 3.7M views on TikTok
  • 286K posts on Instagram
  • 258 videos and 57 channels on YouTube

#SciFiBookRecommendations 

  • 5.5K views on TikTok
  • 41 posts on Instagram
  • No data on YouTube 

#TBRList 

  • 37.6M views on TikTok 
  • 210.7K posts on Instagram
  • 150 videos and 99 channels on YouTube

#TBRListIsNeverEnding 

  • 498 views on TikTok
  • 17 posts on Instagram
  • No data on YouTube 

#TBRListKeepsGrowing

  • 183 views on TikTok
  • 25 posts on Instagram
  • No data on YouTube 

#TBRListThatNeverEnds 

  • 2.4K views on TikTok
  • 3.7K posts on Instagram
  • No data on YouTube 

#ThrillerBooks

  • 112,5M views on TikTok
  • 658.9K posts on Instagram
  • 1.9K videos and 477 channels on YouTube

#ThrillerStory

  • 1.2M views on TikTok
  • 7K posts on Instagram
  • 1.7K videos and 507 channels on YouTube

#VisualNovel

  • 133.1M views on TikTok
  • 281.2K posts on Instagram
  • 44K videos and 3.3K channels on YouTube

Gaming hashtags

Partnering with gamers to highlight all your company has to offer? All we can say is game on. Whether you’re looking for mobile, PC, or console gamers, you can find your perfect creators with the following hashtags. 

#Games 

  • 82.6B views on TikTok
  • 34.9M posts on Instagram
  • 11M videos and 1.7M channels on YouTube 

#Gaming

  • 337.7B views on TikTok
  • 61.2M posts on Instagram
  • 23M videos and 2.8M channels on YouTube

#GamingBoy 

  • 14.4M views on TikTok
  • 15.6K posts on Instagram
  • 6.8K videos and 1.4K channels on YouTube

#GamingChair

  • 699M views on TikTok
  • 522.8K posts on Instagram
  • 136K videos and 12K channels on YouTube

#GamingChallenge 

  • 111.3M views on TikTok
  • 3.7K posts on Instagram
  • 1.7K videos and 512 channels on YouTube

#GamingClip

  • 251.4M views on TikTok
  • 101.8K posts on Instagram
  • 4K videos and 765 channels on YouTube

#GamingGirl

  • 131.4B views on TikTok
  • 243.5K posts on Instagram
  • 12K videos and 2.2K channels on YouTube

#GamingHacks

  • 96.8M views on TikTok
  • 686 posts on Instagram
  • 506 videos and 181 channels on YouTube 

#GamingLife

  • 7.6B views on TikTok
  • 3.4M posts on Instagram
  • 157K videos and 28K channels on YouTube

#GamingLover

  • 15.6M views on TikTok
  • 10.4K posts on Instagram
  • 8.7K videos and 1.9K channels on YouTube

#GamingMemes 

  • 6.3B views on TikTok
  • 3.5M posts on Instagram
  • 117K videos and 21K channels on YouTube 

#GamingMom 

  • 82.8M views on TikTok
  • 8.2K posts on Instagram
  • 176 videos and 43 channels on YouTube

#GamingMoments

  • 1.4B views on TikTok
  • 37.9K posts on Instagram
  • 12K videos and 2K channels on YouTube

#GamingPC

  • 4.6B views on TikTok
  • 2.3M posts on Instagram
  • 126K videos and 27K channels on YouTube

#GamingSetup 

  • 10.9B views on TikTok
  • 2.9M posts on Instagram
  • 100K videos and 24K channels on YouTube

#GamingTips 

  • 1.2B views on TikTok
  • 8.2K posts on Instagram
  • 4.2K videos and 1K channels on YouTube

#VideoGame

  • 7.8B views on TikTok
  • 9.2M posts on Instagram
  • 404K videos and 61K channels on YouTube

#VideoGames 

  • 32.1B views on TikTok
  • 29M posts on Instagram
  • 1.3M videos and 224K channels on YouTube

#VideoGamesAreLife

  • 834.6K views on TikTok
  • 19.3K posts on Instagram
  • 149 videos and 29 channels on YouTube

#VideoGamesAreMyLife 

  • 338.6K views on TikTok
  • 3.2K posts on Instagram
  • No data on YouTube 

#VideoGamesChallenge

  • 4.7M views on TikTok
  • 48 posts on Instagram
  • No data on YouTube 

#VideoGamesCollection

  • 2.2M views on TikTok
  • 89.1K posts on Instagram
  • 1.1K videos and 100 channels on YouTube

#VideoGamesInRealLife

  • 5.4M views on TikTok
  • 737 posts on Instagram
  • Less than 100 videos and channels on YouTube

#VideoGamesLive

  • 583K views on TikTok
  • 73.6K posts on Instagram
  • 1.5K videos and 141 channels on YouTube

#VideoGamesLover

  • 35.1M views on TikTok
  • 4.8K posts on Instagram
  • No data on YouTube 

#VideoGameStreaming

  • 489.3K views on TikTok
  • 5.8K posts on Instagram
  • 819 videos and 161 channels on YouTube

#VideoGamesWithTheBoys 

  • 34.1M views on TikTok
  • No posts on Instagram 
  • No data on YouTube 

#VideoGames4Life 

  • 598.3K views on TikTok
  • 4.7K posts on Instagram
  • No data on YouTube

#Video_Games 

  • 7.5M views on TikTok
  • 36.3K posts on Instagram
  • 4.6K videos and 800 channels on YouTube

#VintageVideoGames 

  • 13M views on TikTok
  • 59.3K posts on Instagram
  • 409 videos and 74 channels on YouTube

Key takeaway: Searching with the help of hashtags is the perfect way to find your new brand partner. 

No matter your niche or vertical, searching hashtags across social media platforms can expose you to a diverse range of talent, from nano creators to mega influencers and celebrities. These lists are a great place to start, but get creative too! Most social sites have an autocomplete feature on search, so try typing in a keyword and see what else people are searching for. The possibilities are truly endless!

Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: Creator Management Learning Center

Updated: June 2023

Frequently Asked Questions

The hashtags that get the most engagement vary by social media platform, but some top performers include: 

  • #GymLife 
  • #FitnessMotivation
  • #StyleInspo 
  • #BeautyQueen
  • #Makeup
  • #DogLove
  • #Chef
  • #Travel
  • #Dance

Hashtags still work on Instagram. However, as popular hashtags accumulate more and more content, standing out with them is becoming harder. Using longer and more specific hashtags will help your brand be more prominent in searches among your ideal audience. 

As of 11/4/22, the top trending hashtags on TikTok are: 

  • #MW2
  • #DiaDeLosMuertos
  • #DiaDeMuertos
  • #DayOfTheDead
  • #ChristmasDecor
  • #NiceToMeetYou
  • #Ofrenda
  • #ChristmasTree
  • #MySingingMonsters
  • #YoungRoyals

You can access the latest trending hashtag data for TikTok here

These vary based on the social media platform, but TikTok’s top 10 hashtags on 11/4/22 are: 

  1. #MW2
  2. #DiaDeLosMuertos
  3. #DiaDeMuertos
  4. #DayOfTheDead
  5. #ChristmasDecor
  6. #NiceToMeetYou
  7. #Ofrenda
  8. #ChristmasTree
  9. #MySingingMonsters
  10. #YoungRoyals

You can access the latest trending hashtag data for TikTok on TikTok’s Creative Center.

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Written by Sarah Conrad

Originally from San Antonio, Sarah studied advertising at the University of Houston and decided to stay in the city upon graduation. She is particularly interested in SEO for social media platforms and tracking the latest influencer content trends. When she's not putting pen to paper, she's baking, painting, or hanging out with her dog.

All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

© Grin Technologies Inc. 2022. All rights reserved.

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