influencer marketing and ecommerce marketing podcast GRIN gets real

Hosted by:

Katya marketing manager grin influencer marketing software

Katya Allison

Director of Marketing Content at GRIN

Unlocking the Secrets of Influencer Whitelisting

In this episode:

Cuts Clothing, Lumanu, & David Abittan

Breakdown of the Brands Working Remote Talking Influencer meets the GRIN Gets Real Podcast

Ethan Frame is a renowned ecommerce marketer and former Senior Manager of Influencer Marketing at MVMT Watches, Inc. In 2020, he joined Cuts Clothing as Brand Director to scale yet another promising fashion brand.

David Abittan is social media’s Mr. GQ and creator partner for a number of high-profile brands, including Cuts Clothing, Crest, and more. He is currently active on TikTok, Instagram, and YouTube.

Ethan and Dave are joined by Mac Enright, Marketing & Growth Manager at Lumanu. Lumanu is a SaaS partner with GRIN. Its flagship product automates the creator advertising permissions process, also known as influencer whitelisting.

Breakdown of the Brands Working Remote Talking Influencer meets the GRIN Gets Real Podcast
Watch the full webinar

Listen to more GRIN Gets Real

About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

Full episode details

Influencer Whitelisting is Unique, But Does It Really Work?

“I said in the beginning, and I’ll say it again. This is our top-performing Facebook paid social initiative. It’s consistently the most efficient  – in terms of efficiency and money that we spend, it’s up at the top.” – Ethan Frame

For the marketers and creators who take part in whitelisting campaigns, they are hesitant to say too much due to its effectiveness. It is a wildly lucrative approach to paid social on Facebook and Instagram.

But a growing number of brands are trying whitelisting for the first time. And since this technique is more widely known within the influencer marketing community, it’s time to discuss why it works and how brands can achieve best results for themselves and their creator partners.

“It is the process of an influencer allowing a brand to use their likeness, handle, and imagery to amplify their content… Whitelisting allows brands to use new, fresh creative coming from a new, fresh handle rather than a traditional, brand handle.” – David Abittan

Unlocking the Secrets of Influencer Whitelisting

Breakdown of the Brands Working Remote Talking Influencer meets the GRIN Gets Real Podcast 

In this Q&A podcast, Katya Allison (GRIN), Mac, David, and Ethan discuss how brands can increase return on ad spend with the help of repurposed creator content. 

Each share their experience on how to plan and execute a paid campaign that is equally beneficial for the influencer and the brand.

“The perfect relationship is, ‘I can make them money, make me money.’ At that point, I don’t care about a flat fee, I don’t care about any of those things, because those are temporary. But if we can create a lasting relationship, that’s a constant source of income.” – David Abittan

In this episode, listeners will hear about whitelisting from every angle – the influencer, the brand, and the platform provider. The panel helps marketers know what kind of content works best for a whitelisting campaign, as well as:

  • How to initiate the whitelisting conversation with an influencer
  • Where to go in Facebook Ads Manager, GRIN, and Lumanu to collaborate on ad design
  • What whitelisting costs look like
  • How to measure success
  • Which type of influencers do best for whitelisting
  • The benefits for both the brand and the influencer
  • And more!

If you’ve already nurtured lasting relationships with your top-performing influencers, it may be time to take that relationship to the next level. And this episode can show you exactly how to get started.

Quotes from This Episode

“It’s important to keep in mind that whatever is working for you organically, you can turn that into your whitelisting strategy. Whitelisting works with any influencer program, whether it’s a couple influencers who are celebrities or hundreds of micro or macro influencers.” – Mac Enright

“[Whitelisting] is always a good thing. It’s getting me more exposure. It’s getting people to my page. I can’t see any instance where it would affect me negatively, unless you’re really just letting a brand use some awful caption.” – David Abittan

“Lumanu is our preferred technology integration [for repurposing creator content], and that’s because it is as robust as GRIN is. And it makes it easier for everybody.” – Katya Allison

“I want to make sure the content first passes through the brand test. Is this something that we wanna be putting out there from our point of view? And then David [the influencer] has to be able to say if it’s a good look for him.” – Ethan Frame

Check out the full webinar replay here!

Want to stay up to date with GRIN Gets Real?

The GRIN Gets Real Podcast aims to cover not just influencer marketing, but every function of your marketing funnel for ecommerce. Join us as we invite the top minds in the influencer and ecommerce industries to discuss strategy, trends, insights and so much more.