influencer marketing and ecommerce marketing podcast GRIN gets real

Hosted by:

Katya marketing manager grin influencer marketing software

Katya Allison

Director of Marketing Content at GRIN

Improving customer experience with personalization

In this episode:

David Wachs

CEO of Handwrytten - Handwriting Services for Brands

David Wachs isn’t just the founder of Handwrytten. He is also a marketing expert and serial entrepreneur who understands personalized retail and relationship management. In this exclusive podcast interview, David goes into detail about how a personal touch can deepen your relationship with customers.

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About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

Full episode details

The power of the handwritten note

Handwrytten is a brand that brings back the lost art of letter writing in a scalable way. As a platform, you can send notes from your CRM and programmed robots will write those notes with a pen in a handwriting style that you choose. Among Handwrytten’s chief clients are snack box brands, ecommerce giants, nonprofits, and B2B professionals.

Before launching Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. That company is one of the most robust and widely used mobile marketing platforms in the world and delivers millions of SMS and MMS messages to consumers daily. David sold the company in January of 2012.

Both Handwrytten and Cellit made Inc. Magazine’s 500 list of fastest growing companies.  David is also a public speaker and writes the “Stepping Away from the Day to Day” column for Inc. Magazine.

Full Episode Details

How to break through the impersonal aspect of the Digital Age

“We find that just sending the note itself to be a personal act even if the content inside of it isn’t always 100% personal. The reason being – this notion and perception of time taken to write that note and the focus it takes to write that note are a currency now.” – David Wachs, Handwrytten

Personalization takes many different forms. But one way to show each customer how much you care is through literal handwritten notes. This act of kindness can endear customers to your brand, because it shows that .

David Wachs isn’t just the founder of Handwrytten. He is also a marketing expert and serial entrepreneur who understands personalized retail and relationship management. In this exclusive podcast interview, David goes into detail about how a personal touch can deepen your relationship with customers.

Improving customer experience with personalization

Breakdown of the GRIN Gets Real Podcast Episode 29

Search engines, mobile apps, and ecommerce platforms offer some of the leading personalization tools known to the retail industry. But the challenge for some brands still remains – How can we stand out from the growing competition and make an impact with our target audience?

 

“The average consumer – they’re doing everything online now, and there’s not that connection to a store clerk or shop owner or restaurant owner. At the same time, thanks to the Internet, they have 1000% transparency. When consumers go to buy your thing or service, they have unlimited choice to find any sort of offer. So when they choose to go with you, you better be grateful for it.”

 

While a handwritten thank you note or birthday card is a big deal to customers and clients, the bigger reality is that your customers want to feel valued. Once you learn what gestures resonate with your customers, you can invest the effort and find ways to scale that idea.

 

This investment of time and thoughtfulness is the heart of David Wachs message to brands. In this episode, you will learn:

 

  • What effect handwritten notes have on customers in various industries
  • How scaling personalization works
  • Real-life examples of personalization in B2B and DTC relationships
  • How to integrate handwritten notes into your marketing mix
  • Where the future of personalization is going

Quotes from This Episode

ecommerce promo code security grin influencer marketing podcast grin gets real

“I think people can see right past name insertion. But if you start mentioning product or recommendations, ‘I see what you got, and I think you’d really like this in addition,’ it sounds personalized. Doing that kind of stuff is a quick win and will add a lot of value.”

 

“People are so starving to feel recognized, to feel like someone really cares about them. So any gesture you make to try to reach out has a tremendous impact. Our clients see that firsthand.”

 

“Brands can send something that is totally personal – it might not even be the main product – such as little gifts that are personalized. Small, personalized gifting, I think, is going to be a really big trend in the ‘thank you’ arena.”

 

 

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