Episode 7: #FactCheck To ‘B’ or Not To ‘B’
Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro influencers or KOLs (key opinion leaders)? In this episode of #FactCheck the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged increase brand awareness and drive sales.
Join GRIN as we dive into the intricacies of influencer marketing in the B2B space.
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