In our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause.
Into our discussion we discovered tentree was able to create missions through their influencer campaigns and allow their brand to branch out across channels through their program. Lindsay chatted about the difficulties of being a one-woman department, managing both influencer marketing and social media for the company, and how it was nearly impossible on spreadsheets before she discovered GRIN.
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