Blog

opt-in influencer marketplaces

Why an Opt-In Influencer Network Doesn’t Work (Authenticity Matters with Influencers)

The search for authentic influencers Modern social media influencers can be traced ...
Read More
long term short term influencer relationships

Influencer Relationships: Long-term or short-term – when and how to use both

In one of the most widely-covered influencer marketing case studies to date, ...
Read More
Ambassadors, Influencers and KOLs - What's the Difference? And How Should You Use Each in Your Influencer Marketing?

Ambassadors, Influencers and KOLs – What’s the Difference? And How Should You Use Each in Your Influencer Marketing?

Influencer marketing is not isolated to social media marketing strategies. The term ...
Read More
5 common objectives of influencer marketing

5 Common Objectives to Guide Your Influencer Marketing Program

When you're setting up your influencer marketing program, it's important to set ...
Read More
Covid and influencer marketing

During COVID-19 Influencer Marketing Benefits to Consumers and Brands

Even in unprecedented times, brands can leverage influencers to keep their business ...
Read More
20 brands using tiktok influencers the right way

20 Brands Using TikTok Influencers the Right Way

Tiktok Take Over TikTok is on pace to become the fastest-growing social ...
Read More