How Outdoor Influencers Can Bring a Breath of Fresh Air to Your Marketing

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Few content creators have a zest for life quite like outdoor influencers. Whether they’re a weekend warrior or someone who has left it all behind to live life without boundaries, these creators bring the adventurous spirit needed to execute unforgettable campaigns. 

No matter your niche, chances are you can find an outdoor influencer to help breathe some fresh air into your marketing strategy. Here’s a breakdown of what content works best for outdoor influencers, some of our favorite follows, and examples of brands pushing boundaries with high-performing creators.  

What is an outdoor influencer?

Outdoor influencers can be any online content creator who uses their influence on blogs or social media to encourage people to visit outdoor destinations, purchase outdoor gear and products, or support outdoor causes. 

These creators make the perfect partners for any brand or organization that wants to tap into an engaged audience to bring awareness to their products or services. Many outdoor influencers also specialize in video and photography, making them invaluable resources for showcasing what they use to support and maintain their active lifestyles. 

Outdoor influencers cooking on a firepit

What content works best for collaborations with outdoor influencers?

The content that works best for collaborations with outdoor influencers includes the following:

  • Camping
  • Extreme/outdoor sports
  • Hunting and fishing
  • Outdoor cooking and bushcraft
  • Conservation
  • Van life


Brands that want to showcase how their products can make for the perfect camping experience should look no further than outdoor influencers. Whether you want to show how to camp in style or survive the elements on a more intense adventure, these creators are the perfect fit to demonstrate everything your gear has to offer. 

Extreme/outdoor sports


Best GEAR To Wear In Motocross 🧪🔬 moto motocross dirtbike motocrosslife motocrossracing motocrosscoaching motocoach dirtlab dirtlabmx

♬ original sound – Cody Haverfield – Cody Haverfield

From adrenaline junkies to casual joggers, online communities exist for every sport under the sun. People just getting their feet wet with a new hobby often gravitate toward these niche creators to get a better idea of what products are out there and which will be the best fit for their specific goals. 

Hunting and fishing

When it comes to hunting and fishing, there can be an overwhelming amount of gear and accessories to choose from, depending on what you’re going after. And with so many experts showing off their techniques on social media, brands have a golden opportunity to showcase the effectiveness of their products in a real-life scenario. 

Outdoor cooking and bushcraft

@beeswild_life ⛺️ Camping in Joshua Tree National Park ⛺️ As an International Dark Sky Park, Joshua Tree boasts excellent views of the night sky with great opportunities for stargazing and astrophotography 🌌 ✨ To make the most of the night sky, you’ll want to spend the night camping in the park! Here are your options for camping in the park! Reservation Only Campgrounds: ⛺️Black Rock ⛺️Cottonwood ⛺️Jumbo Rocks ⛺️Ryan ⛺️Indian Cove 🧾Reservations can be made at First Come First Served Campgrounds: ⛺️Hidden Valley ⛺️Belle ⛺️White Tank For backcountry camping check the national park website to view the 15 backcountry zones and read up on the regulations! Whichever camping style you choose, always be sure to Leave No Trace! 🥾 Happy Trails! ✌️ . . . . #camping #backpacking #joshuatree #jtree #outdoors #granolagirl #soloadventure #joshuatreecamping #nationalpark #socal #california #californiahikinggirls ♬ original sound – Bee

Now that you’ve caught your dinner, you’ll probably be looking for the best way to cook it. Outdoor and bushcraft influencers are some of the most resourceful creators on social media and can masterfully demonstrate the easiest (and tastiest) way to prepare a meal outdoors. 

Not to worry—you can still get in some outdoor cooking content if hunting and fishing don’t quite align with your brand’s mission and values. Plenty of vegan and vegetarian creators out there can cook up mouthwatering meatless dishes and showcase the products needed to get it done.


@margreen_s Honestly, this is exactly that reason that brought me into conservation #wildlife #earthday #naturedocumentary #placestovisit #animalsoftiktok ♬ Originalton – 15.05.22💍

Outdoor influencers all share a passion for nature. And as a result, many of them are dedicated conservationists committed to preserving mother nature for generations to come. Brands with similar values should consider partnering with these creators to spread awareness and generate momentum for causes that matter the most to them. 

Van life


40 second self converted van tour! Felt like it would have been wrong not to film a van video while she was looking so Christmassy 🎄❄️ #vantour #vanconversion #sprintervanconversion #vanbuild #vanlife #camperconversion #tinyhome #tinyhomeonwheels #diycamper #travel #PremiereRush

♬ Rockin’ Around The Christmas Tree – Brenda Lee

Foster Huntington created the first #vanlife post in 2011 and has inspired countless others to ditch a more traditional lifestyle and live out of their vehicles. Because van life essentially involves converting wheels into a tiny home, plenty of home goods brands can find success partnering with these creators. Van life influencers are also a great fit for sustainable companies providing products that help promote green living and a lower impact on the planet.  

Top outdoor creators to follow on social media right now

Instagram outdoor influencers

Fritz Meinecke

Fritz Meinecke is a German content creator known for his adventure and outdoor content, which often includes survival challenges, bushcraft, and exploring abandoned places. His videos usually showcase his experiences in various rugged and remote locations, providing viewers with a blend of adventure, survival tips,gear recommendations, and insights into the great outdoors. 

You can check out more of his content on YouTube

Angela Neururer

Angela lives by the motto “happy is the new rich.” Whether it’s skiing, surfing, or just going on a casual hike, Angela is all about the simple pleasure of getting out and “doing.” Give her a follow for a healthy dose of outdoor inspiration. 

Tyrhee Moore

Tyrhee is a mountaineer, outdoor education advocate, and photographer. As the founder of Soul Trak Outdoors, Tyrhee is on a mission to facilitate community, recreation, service, and leadership for people of color in nature. 

You can learn more about Tyrhee’s passion for promoting an active outdoor lifestyle at

Tanille Ballard

Tanille is an avid hiker documenting her adventures with her 6-year-old daughter Chloe. Tanille’s content is perfect for anyone looking for inspiration to explore everything the southwest United States has to offer.

Be sure to check out Chloe’s Instagram account (run by Tanille) for more stunning adventure content.  

Sian Lewis

Sian is an award-winning travel writer and the mind behind the popular travel blog The Girl Outdoors. Her content is the perfect inspiration for anyone who feels like they could use a breath of fresh air. 

TikTok outdoor influencers

Ryan Purvis


It’s so Gnarly in here 😮‍💨

♬ original sound – Ryan

Ryan is an avid outdoorsman documenting all of his adventures hiking, backpacking, and camping. Known for his goofy sense of humor and soothing sounds from the trail, Ryan has often been called “the Bob Ross of hiking.”

You can check out more of his content on Instagram and YouTube

Renee and Tim


The extra challenges of winter camping are totally worth it for the experience! #winter #pct #skiing #camping

♬ Trip – Axero

Renee and Tim adventure by foot, bike, canoe, or any other non-motorized transport they can come up with. They recently thru-hiked the 3,000-mile Continental Divide Trail from the Mexican border in New Mexico to the Canadian border in Montana. 

You can also (try to) keep up with Renee and Tim on Instagram, YouTube, and their blog



to feel the joy of your inner child. #snowday #winter #yosemite

♬ the gold – –

Angela is a California native who shares her hiking adventures and backpacking tips. As a self-proclaimed “weekend warrior,” Angela is the perfect inspiration for anyone who only has a couple of days at a time to get out and experience nature to the fullest. 

You can catch more of Angela’s weekend getaways on Instagram and her blog

Ucan Outdoors


Don’t overthink this and try and time it. Reach out, clean up your side of the street, put your Self-Care Savage ways on display, they may be ready or they may not. Do this for you, taking time to do the work to get better for ourselves we sometimes had to hurt others by putting that separation between us. It’s on ourselves to rebuild that gap we created, and most of the time it just takes reaching out. I kept distance and silence from other people when I was at my worst and kept that distance and silence even after I Self-Care Savaged Up and got better, for years. I found my way back to my sister who never went anywhere and is the only person who really knew what I was working to reconcile, well because she was there! They may have been waiting all these years for you to be ready. Don’t be silent! You never know who has been loving and supporting you from a distance. Know your worth!❤️💪✌️ . #selfcare #inspiration #motivation #peace

♬ Late Tears – Muspace Lofi

Scott Tatum, better known as “Ucan Outdoors,” is a nomad, hiker, and solo travel expert who supplies his followers with plenty of motivation and self-care tips. Scott’s channel is the perfect place for anyone who needs an excuse to live wild and be happy. 

Check out more of Scott’s adventures and motivational content on YouTube and Instagram

Antony Newton

Antony is a professional adrenaline junkie with more than 1,300 base jumps under his belt. In 2020, Antony made headlines when he and his thrill-seeking buddies leaped with broomsticks from a peak in the Swiss Alps in a Harry Potter-inspired Quidditch stunt. 

You can get more of Antony’s high-octane content on Instagram and Facebook

YouTube outdoor influencers


Claire is a mother, hiker, nature lover, photographer, and all-around “outdoorsy” person. She uses nature as a source of healing and encourages her followers to come along on her journey to inner peace. 

You can find more from Claire on Instagram, Facebook, and her blog

Wargeh Bushcraft

Wargeh’s bushcraft videos cover winter-wild camping, fishing, off-grid cabin building, primitive technology, and anything else one might need to survive in the wilderness. His videos don’t include any wild effects or music—just mother nature and her sounds. 

You can get more from Wargeh on Instagram, Facebook, and Twitter

Kelly Hays Hikes

Kelly’s handle says it all. The young explorer loves long-distance hiking, traveling the country in her van, and experiencing everything that the great outdoors has to offer. 

You can also stay up to date on what Kelly is up to on Instagram and TikTok

Drew LooknFishy

Drew and his family hit the road in 2007 and never looked back. Since then, Drew has been sharing tips with his followers on how to live off the grid and chase the “experience” rather than the “possession.”

You can learn more about Drew and his family’s alternative lifestyle on Instagram and Facebook.  

Survival Lilly

Lilly is an Australian survivalist and bushcrafter. She specializes in Stone Age and modern-day survival and teaches others how to prep for long-term survival activities. Although there is a lot to learn from Lilly’s videos, you’d be best off not trying to replicate her more extreme adventures without the proper training. 

You can get more of Lilly’s survival tips on Facebook

Van life influencers

Jannelle Eliana

Jannelle started her channel to document her life traveling in a 1995 GMC Vandura Explorer with her pet snake, Alfredo. But the bubbly creator’s main goal is to inspire her followers to get out and do what makes them happy. 

You can also keep up with Jannelle and Alfredo’s adventures on YouTube

Sydney Ferbrache


Meet our newest foster, JESSE 🥹🫶🏼

♬ original sound – Sydney Ferbrache

Sydney has been “living her best life” on the road for the last four years. As a solo woman living full-time in a 2017 Ford Transit, Sydney shares advice with her followers on van conversions, van life logistics, and earning a remote income. 

You can get more #vanlife content from Sydney on Facebook, Pinterest, Instagram, Twitter, YouTube, and her blog.  


Lyss is an Oregon native who has been living the “bus life” for the last five years. Her YouTube channel serves as an online diary documenting her journey to finding herself through nature. 

You can learn more about Lyss’ story on Instagram

Happy Homebodies


Murph loves her window time fyp campervanconversion

♬ original sound – Happy Homebodies

Francesca and Nicholas turned an old school bus into their ultimate dream home. Now, the “homebodies” travel the country with their three four-legged companions, documenting every step of the way. 

You can find more from the Happy Homebodies on Instagram

Examples of brands that partner with outdoor influencers

Red Bull 

Red Bull partners with athletes from more than 70 countries, participating in just about any sport you can imagine. Part of what makes the brand so successful is that it understands social media viewers aren’t interested in traditional forms of advertising. With that in mind, you’ll rarely find a post directly promoting its energy drink. Instead, Red Bull focuses on engaging content that tells the story of its athletes and what makes them the best. 


In 2015, REI disrupted the traditional Black Friday promotional blueprint with its #OptOutside campaign, which encouraged consumers to get outdoors or really do anything other than crowd retail stores looking for holiday deals. 

To drive its point home, REI “blacked out” its homepage with a message encouraging visitors to #OptOutside. It also launched a geo-targeted Facebook campaign that located several trailheads nearest the visitor’s location, as well as a microsite inviting Black Friday ex-pats to upload photos of their outdoor adventures. The promotion has generated more than 18 million pieces of user-generated content and netted countless positive news stories for the brand. 

Today, REI partners with creators from all walks of life who can help prove that living a life of adventure can be accessible for everyone, not just the avid outdoorsman. 

The North Face

The North Face recently partnered with drag queen and environmentalist Pattie Gonia for the Summer of Pride to “celebrate you and all the beautiful ways you get outside.” The tour featured stops in Oregon, Ohio, Colorado, and California for a series of events designed to bring attention to the LGBTQ+ community in the outdoors. Along the way, The North Face donated $100,000 to Brave Trails—an organization inspiring LGBTQ+ youth to discover a sense of belonging outside.

Key takeaway: Leverage outdoor influencers to forge your path to brand love. 

Outdoor influencers have an uncanny ability to push boundaries and drive positive returns for the brands they know and love. Whether your goal is to relate to your audience, inspire them, or both, partnering with those who align with your mission and values gives you a leg up on the competition by leveraging some of the most engaging creators on social media. 

Learn more about influencer marketing: Influencer Marketing 101

Frequently Asked Questions

A van life influencer is a creator who lives in a van or bus converted into a tiny home. These creators typically teach viewers how to build their own mobile dwelling and document the challenges and successes of their travels on social media, often by tagging their posts with #vanlife. 

The first and one of the most prolific van life YouTubers is Foster Huntington. Since coining the van life hashtag in 2011, Huntington has driven more than 100,000 miles, surfing, camping, and documenting his stories on his blog

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Written by Quinn Schwartz

Quinn studied journalism at the University of Kentucky and now lives in Portland, Oregon. He’s particularly interested in storytelling in digital marketing and cost-effective creator strategies for smaller brands. When he’s not writing, you can find him at a concert, dog park, or debating whether or not to go on a run.

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