Once again, GRIN is G2’s choice for Spring Leader 2020. As GRIN increases its market share among the influencer marketing software landscape, it continues to accumulate positive reviews from verified customers within G2’s “crowd awards” database.
Nearly 80% of GRIN’s ratings are five star reviews, with users displaying zero negative marks. GRIN influencer marketing software is an established IRM (influencer relationship management) pacesetter within the digital marketing industry.
What Does It Mean to Be a G2 Leader?
What is the G2 Report?
To help organizations find the best software fit for their operations, G2 collects information from verified users and grades each software by product category. G2’s product review database includes software categories in digital marketing, cybersecurity, cloud computing, and more.
In naming “the best influencer marketing software,” G2 standards require that every contender be able to:
- Locate influencers across a variety of social media platforms
- Sort and filter those influencers to assist in influencer recruiting
- Provide a full suite of IRM tools, to include messaging and productivity tools
- Include a user-friendly dashboard for status task management and reporting
- Offer reliable import/export IRM migration capabilities
Accumulation of Customer Feedback
G2 collects verified user feedback and plots scores on a Momentum Grid®, Market Presence Report, Usability Index, and Implementation Index. To achieve a G2 Leader Award, GRIN successfully scored among the top performers in influencer marketing software.
GRIN’s G2 Accomplishments
In keeping with G2’s standards of excellence, GRIN achieved above-average scores in several influencer marketing performance criteria, including:
- Data Importing and Exporting Tools
- Influencer Collaboration
- Workflow Capability
Additionally, GRIN scored unusually high marks across G2’s three categories for all software industries:
- Ease of Use
- Quality of Support
- Ease of Setup