More bombshells have entered the villa for another season! Let’s meet the Love Island USA Season 6 cast and find out which brands each of your favorite contestants would partner best with.
Original cast
Aaron Evans
Followers: 333,000
Aaron is a 26-year-old deckhand living in England. Aaron promotes a plant-based diet and speaks about his struggles with ADHD, making him a strong advocate for overall health. He spends a lot of time in the gym and has a strong relationship with his family—especially his mother. You might also recognize Aaron from The Traitors UK.
Brands that might consider partnering with Aaron include:
- Plant-based food brands
- Fitness brands
- Family-oriented brands
- Mental health awareness campaigns
Coye Simmons
Followers: 43,000
Coye is a 28-year-old school district unit director from Winston-Salem, North Carolina. The 6’8 former pro basketball player had a massive physical presence on the show, but it was short-lived as he got bounced in only the third episode.
Brands that might partner well with Coye include:
- Athletic brands
- Basketball-specific brands
- Fashion brands
Hannah Smith
Followers: 85,200
Hannah is a 26-year-old bottle server from Charlotte, North Carolina. Her bubbly personality earned her the nickname “Goofy” on the show. Hannah is also candid about living with hyperhidrosis, a condition causing excessive sweating, which she handles with grace.
Brands that might partner well with Hannah include:
- Fashion and lifestyle brands
- Health, wellness, and skincare brands
- Hospitality brands
- Alcohol brands
JaNa Craig
Followers: 1.2 million
JaNa is a 27-year-old day trader from Las Vegas. Her journey on the show was filled with emotional twists, from initial setbacks in finding the right partner to ultimately forming a strong connection with Kenny Rodriguez. JaNa’s bond with her fellow contestants, particularly Serena Page and Leah Kateb, known as the “Power Puff Girls,” showcased her loyalty and strong sense of camaraderie.
Potential brand partners for JaNa include:
- Fashion brands
- Beauty brands
- Travel brands
- Entertainment and media companies
Kaylor Martin
Followers: 486,000
Kaylor Martin is a 22-year-old grad student from Pennsylvania. She won viewers over with her small-town charm and impressed with her ability to juggle her studies, professional modeling, and now, her newfound fame.
Brands interested in Kaylor might include:
- Educational platforms and tools
- Fashion and beauty brands
- Health and wellness brands
Kendall Washington
Followers: 338,000
Kendall is a 27-year-old from San Diego, California, currently residing in Dallas, Texas. He works as a Territory Manager in medical device sales, showcasing his strong communication skills and ability to form meaningful partnerships. He graduated from Texas Christian University with a degree in Sports Broadcasting and was active in Sigma Phi Epsilon fraternity.
Brands that might partner with Kendall include:
- Tech brands
- College advocacy groups
- Fashion and lifestyle brands
Kordell Beckham
Followers: 770,000
Kordell Beckham is a 22-year-old from Dallas, Texas. Known for his laid-back demeanor and quick wit, Kordell’s charming personality made him a fan favorite. He works as both an aircraft fueler and a model. His brother, NFL star Odell Beckham Jr., even made a memorable appearance on the show to support him.
Brands that might partner with Kordell include:
- Fitness and health brands
- Fashion and lifestyle brands
- Grooming and personal care brands
Leah Kateb
Followers: 2.7 million
Leah, a 24-year-old from Bell Canyon, California, emerged as one of the true standouts of the season. She is a college student with a deep love for animals and a passion for David Lynch movies. Leah’s journey on the show saw her form a strong connection with Miguel Harichi, with whom she finished as a runner-up.
Brands that should consider partnering with Leah include:
- Animal welfare causes
- Health and wellness brands
- Fashion and beauty brands
- Entertainment and media groups
Rob Raush
Followers: 1.1 million
Rob Rausch, a 25-year-old from Florence, Alabama, is known for his unique career as a snake wrangler. Rob’s charming yet awkward personality made him a very relatable character for the viewers at home.
Brands that should partner with Rob include:
- Outdoor and adventure brands
- Pest control brands
- Fitness brands
Serena Page
Followers: 1.3 million
Serena, a 24-year-old from Houston, Texas, brought a unique mix of Southern charm and Los Angeles sophistication to the villa. She is currently a media planner at Moonbug Entertainment in LA, a role that showcases her creativity and strategic thinking. Serena is also a college graduate with a degree in marketing from the University of Texas at San Antonio.
Brands that might parter with Serena include:
- Health and wellness brands
- Fashion and beauty brands
- Travel and leisure brands
The bombshells
Olivia Walker
Followers: 811,000
Liv is a 21-year-old college student from Sydney, Australia. Her bold moves, such as pursuing Rob Rausch and standing up for her friends, earned her a reputation as both a disruptor and a loyal friend. Despite facing initial skepticism from other contestants, she managed to win them over with her genuine and supportive nature.
Brands that might consider partnering with Liv include:
- Fashion and beauty brands
- Health and wellness brands
- Travel and leisure brands
Connor Newsum
Followers: 77,400
Connor is a 28-year-old PR specialist from Santa Monica, California. He has completed multiple marathons and triathlons, using these activities to overcome personal challenges such as depression. Connor’s journey on the show involved forming connections with several contestants, including a notable relationship with JaNa Craig.
Brands that might consider partnering with Connor include:
- Running brands
- Outdoor and adventure brands
- Mental health and wellness brands
Hakeem White
Followers: 34,700
Hakeem, a 29-year-old from Miami, Florida, brought plenty of swagger to the villa in the short time he was there. Originally from Kingston, Jamaica, he moved to the U.S. at age five. Hakeem is an online fitness and business coach who became a self-made millionaire by 26. His entrepreneurial journey began in college, where he struggled financially but eventually found success through his fitness programs.
Brands that might consider partnering with Hakeem include:
- Business and entrepreneurship groups
- Lifestyle and wellness brands
- Fashion brands
Andrea Carmona
Followers: 288,000
Andrea is a 25-year-old personal trainer from Miami. Entering as a bombshell on Day 6, Andrea quickly became a focal point for drama and romance, particularly involving Rob Rausch. Despite forming a strong connection with Rob, her journey was cut short when she was voted out by her fellow female contestants on Day 11. Beyond her brief but impactful stint on the show, Andrea is a successful singer-songwriter and model, having graced runways at Miami Fashion Week and collaborated with major brands like Pretty Little Thing and Fashion Nova.
Brands that might consider partnering with Andrea include:
- Fitness brands
- Fashion brands
Nicole Jacky
Followers: 364,000
Nicole is a 26-year-old medical sales rep from Sacramento, California. Nicole quickly stirred the villa dynamics by forming connections with Kendall Washington and others. Despite facing challenges, her relationship with Kendall became one of the season’s highlights, showcasing their resilience and strong bond.
Brands that should consider partnering with Nicole include:
- Healthcare and fitness brands
- Fashion and beauty brands
- Travel and lifestyle brands
Miguel Harichi
Followers: 1 million
Miguel Harichi, a 27-year-old from Camden, London, made a splash as a fitness model and self-proclaimed “loverboy.” Entering the villa on Day 9, he quickly captured attention during a steamy kissing challenge. Known for his charming personality and impressive physique, Miguel described himself as a big cuddler with some “fun” traits.
Brands that might consider partnering with Miguel include:
- Fitness and health brands
- Fashion and lifestyle brands
Kenny Rodriguez
Followers: 437,000
Kenny is a 24-year-old fitness influencer from Dallas, Texas. Despite the drama and challenges within the villa, Kenny and JaNa Craig’s relationship grew stronger, leading them to finish in third place. Known for his warm personality and surprising interests, like being a member of his school’s knitting club, Kenny describes himself as a “big teddy bear”
Brands that might partner with Kenny include:
- Home goods brands
- Health and fitness brands
Nigel Okafor
Followers: 6,080
Nigel is a 28-year-old bodybuilder from Houston, Texas. Despite his strong presence, Nigel’s journey on the show was brief, culminating in his elimination after just three days in the villa.
Brands that might partner with Nigel include:
- Fitness brands
- Food brands
Cassidy Laudano
Followers: 43,100
Cassidy, a 27-year-old from Miami, Florida, made a brief but memorable appearance on the show. She initially connected with Rob Rausch but chose to pair up with Miguel Harichi, leading to some villa drama. Unfortunately, Cassidy’s time on the show was short-lived, as she was eliminated after only three days.
Brands that might partner with Cassidy include:
- Fashion and beauty brands
- Travel and lifestyle brands
- Health and wellness brands
The Casa Amor boys
Josiah Roebuck
Followers: 15,300
Josiah is a 25-year-old software engineer from Charlotte, North Carolina. He joined the villa as a bombshell on Day 17 but was eliminated just three days later. Despite his brief stay, Josiah made an impression with his confident demeanor and willingness to shake up the villa dynamics.
Brands that might partner with Josiah include:
- Tech brands
- Fitness and health brands
George Vining
Followers: 13,800
George Vining is a 23-year-old from Atlanta, Georgia. Before his time in the villa, George was a notable football player for the Georgia Bulldogs, where he won two national championships. Transitioning from the football field to the lab, George now works as a research assistant.
Brands that might consider partnering with George include:
- Anything related to Georgia football
- Tech and science brands
- Health and wellness brands
Jalen Oliver
Followers: 5,520
Jalen is a 24-year-old college student from Indiana. Jalen played basketball in high school and frequently shares his sports achievements on Instagram. Besides his athletic talents, Jalen is also a musician, adding a creative dimension to his personality. He is celebrated for his accepting nature and famously stated that he likes to embrace people “just the way they are.”
Brands that might partner with Jalen include:
- Music brands
- Sports and fitness brands
- Education and technology brands
Caine Bacon
Followers: 26,500
A security guard and personal trainer by profession, Caine quickly made an impression with his British charm and confident demeanor. Despite forming an initial connection with Olivia Walker, his interest shifted to Sierra Mills, leading to dramatic moments in the villa. Caine’s time on the show was marked by his defiance of production guidance, opting to make his own choices, which ultimately led to his abrupt elimination. Known for his outspoken nature, Caine didn’t shy away from sharing his views on the show and his fellow contestants post-elimination
Brands that might consider partnering with Caine include:
- Health and wellness brands
- Lifestyle and fashion brands
Ignacio Ferrari
Followers: 24,400
Ignacio is a 28-year-old model from Columbia. Fluent in Portuguese and Spanish, he has charmed audiences with his captivating personality and unique talents, including belly dancing and performing 200 unbroken squats. Despite his good looks and charm, his time on the show was short-lived, ending after just three days.
Brands that might consider partnering with Ignacio include:
- Fashion and lifestyle brands
- Health and fitness brands
- Travel and adventure brands
Jacobi Graham
Followers: 33,000
23-year-old Jacobi is a fitness and mindset coach, as well as a social media influencer known for sharing fitness and life advice with his followers. Jacobi also engages in street interviews, asking fun questions to the public. He has a background in digital marketing, having started his own company, CobiMedia, while in high school.
Brands that should consider partnering with Jacobi include:
- Digital marketing and technology brands
- Health and fitness brands
The Casa Amor girls
Sierra Mills
Followers: 62,200
Sierra is a 22-year-old from LA. Working as a bottle waitress and administrative assistant, Sierra entered the villa with a no-nonsense attitude, determined to find genuine connections. Outside of her professional life, she enjoys spending time with her French bulldog, Pierre, and watching her favorite movie, “Twilight.”
Brands that might partner with Sierra include:
- Petcare brands
- Lifestyle brands
- Nightlife brands
Catherine Marshall
Followers: 6,688
Catherine brought a fun, bubbly personality to the villa. Fluent in both English and Spanish, she often uses her bilingual skills to express strong emotions. Professionally, Catherine works as a personal assistant and has also found success as a swimsuit model for brands like SKINI SWIM.
Brands that might partner with Catherine include:
- Fitness brands
- Lifestyle and wellness brands
- Beauty brands
- Fashion brands
Destiny Herzog
Followers: 16,400
Originally hailing from Paris, France, Destiny has a multicultural background and holds three passports. She recently transitioned from a successful career in real estate to modeling, making her debut at the 2024 Swim Week runway. Known for her love of travel, she has visited over 20 countries and enjoys the excitement of exploring new places.
Brands that might partner with Destiny include:
- Travel and lifestyle brands
- Health and wellness brands
- Fashion and beauty brands
Sydney Leighton
Followers: 7,311
Sydney, a 24-year-old from Brooklyn, New York, joined the villa vibrantly and unpredictably. Describing herself as a “hot mess express,” Sydney embodies the dynamic energy of her hometown. She has a passion for raving in warehouses and enjoys the eclectic party scene of Brooklyn.
Brands that might partner with Sydney include:
- Nightlife brands
- Entertainment and lifestyle brands
- Beauty and fashion brands
Daia McGhee
Followers: 44,700
Daia is a travel and fashion blogger, photographer, and model who has lived in various parts of the world, including Bali, London, and France. She founded two companies: StudioLarie, a production company, and The DL Productions, a creative agency. These companies specialize in creating engaging photos and videos for brands, particularly in the beauty, travel, fashion, and health sectors.
Brands that might partner with Daia include:
- Fashion and beauty brands
- Photography brands
- Travel and lifestyle brands
Daniela Ortiz Rivera
Followers: 188,000
Born and raised in San Juan, Puerto Rico, Daniela moved to Florida in pursuit of a better life after losing both her parents and spending time in foster care. Currently, she is a student at Santa Fe College, majoring in Animal Sciences. Alongside her studies, Daniela has been working full-time as a Manager at Opinion Access LLC since 2020. Her interests include ballet, cheerleading, soccer, and basketball,
Brands that might partner with Daniela include:
- Education and professional development brands
- Health and wellness brands
- Fashion and lifestyle brands
Harrison Hans Luna
Followers: 99,300
Harrison, a 26-year-old diamond dealer from Adelaide, South Australia, made his return to Love Island USA for Season 6 after an initial stint in Season 5. Known for his striking looks and charming accent, Harrison brought a mix of confidence and drama to the villa. Outside of reality TV, Harrison’s career in trading gold and diamonds has been a major part of his life, showcasing his business acumen and passion for luxury goods.
Brands that might partner with Harrison include:
- Luxury lifestyle brands
- Fashion brands
Kassy Castillo
Followers: 226,000
Kassy is a social media influencer and a student studying real estate. Known for her lively personality and impeccable impressions, she enjoys collecting crystals and reading adult bedtime stories. On the show, Kassy made waves with her assertive approach and candid nature, particularly in her interactions with Rob Rausch and Miguel Harichi.
Brands that might partner with Kassy include:
- Fashion and beauty brands
- Lifestyle and spirituality brands
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