Learn How to Find Influencers on Instagram (Updated June 2018)
GRIN also recommends this Quick Guide: Influencer Types: Which is best for your brand?
There’s no denying that Instagram is one of the biggest social media platforms. It reportedly already has 800 million active monthly users, and that number is only going to keep on growing.
No wonder it’s a favorite among influencers and brands to grow their fan bases.
Fundamentally an app for sharing photos, Instagram allows influencers to captivate audiences with their awe-inspiring and thought-invoking images. And with their catchy captions, wit and humor, and trending hashtags, they reel those followers in.
From simple brand mentions to more elaborate social media giveaways, there are numerous ways you can launch an effective Instagram influencer marketing campaign.
But let’s not get ahead of ourselves here.
The hardest part of any influencer campaign isn’t figuring out what do. Rather, it’s figuring out who to do it with.
But that task becomes a lot easier if you know what you should be looking for and where. And that’s where we can help.
What Should You be Looking for in Influencers?
Let’s take a quick look, first, at the factors you should consider when screening candidates:
While reach and number of followers are important metrics to look at, they shouldn’t be the primary focus. Unless the campaign objective is simply to get the word out to the highest number of people possible.
Engagement rate is a more crucial metric that I’d recommend brands consider. Users on Instagram are drawn to people who regularly respond to user comments and questions.
I cannot stress enough the importance of working with people who are relevant to your industry. Finding someone that belongs to your niche will have a bigger impact than someone who doesn’t.
Their fan base should be comprised of people who are similar to the buyer personas you’ve built for your products or services.
A model who promotes body positivity will suit a plus-size apparel company more than someone who has a petite figure.
3. Posting Pattern
Their posting frequency is another factor that can impact the visibility, engagement, and effectiveness of your ad campaign.
While you don’t want someone who posts once every blue moon, you want to ignore an over-poster too. Not only will your ad get lost in the mix, but it could come off as inauthentic too.
Talking about authenticity, you want your ad to seamlessly blend into the feed of your influencer. An influencer with marketing know-how will be more capable of achieving that effect.
How to Find Instagram Influencers
Let’s, now, dive into how and where you can find the right influencers for your Instagram campaign.
1. Check Your Existing Followers
A great place to start your search for the perfect influencer on Instagram is your own backyard, so to speak.
Chances are, you probably already have a couple of influencers who follow your brand, better yet, use your products.
There are some obvious merits of bringing them on board for your influencer campaign.
Given their existing association with your brand, they’re not just familiar with you, they’re interested in you. Their content is bound to be more authentic.
Not to mention, they’ll be easier to convince as well. I say this with good authority that they’ll likely jump at the opportunity to become a spokesperson for your brand.
Just open your Instagram account and scroll through your list of followers. You’ll surely find Instagram influencers who’re good movers and shakers on the platform.
2. Leverage Hashtags
If you want to find Instagram influencers who post content relevant to your niche, then do some hashtag research. This is another way you can leverage the platform itself in your bid to find influencers.
Take some time to research hashtags that are relevant to your product or service. Look them up in Instagram’s discovery.
This is a good way to find influencers who have previously used those hashtags in their posts. Some users that pop up will surely have used those tags in more than one post.
This is a relatively easy way to look up influential accounts that belong to or have some sort of association with your niche.
What’s more, now you know that if they choose to promote your content, the posts won’t seem out of place in their feed.
It also serves as a confirmation that these key users have an audience that will, potentially, be interested in your brand.
Just remember to use specific hashtags when you’re looking for them. For example, don’t use vague terms like #food. Instead, use #organicfood if that’s what your company sells.
3. Check Out the Competition
A good way to go about your preliminary Instagram influencer searches is to snoop around your competitors’ accounts.
Don’t restrict yourself to simply going through your competitors’ followers. Rather, also check out the users who have tagged your competitor in their posts.
You can do that by visiting the brand’s account and pressing the third button just above their feed. This takes you to a gallery of all the posts they’ve been tagged in by other users.
You’re likely to find at least a few users who hold some sway over the purchase decisions of consumers.
Besides finding potential influencers, you will also get an idea of the influencer marketing campaigns your competitors have run. You can draw some inspiration from those and model your own campaign after them.
4. Google It
Now I know that this sounds like a very basic solution, but trust me when I say this, it helps.
Depending on your industry, simply search for a list of influencers belonging to your niche. Google will turn up plenty of lists of relevant bloggers and influencers.
For instance, if you’re a health and fitness based company, just Google “fitness influencers” and you won’t be disappointed.
Image via Google
Other than that, Google is also a good way to check the authority of the influencers you’ve shortlisted. Is their content or their Instagram accounts turning up on the first page of the search results?
You can even research the past brands and campaigns they’ve been associated with.
5. Instagram Influencer Platforms
Some of the other methods discussed rely more on a qualitative analysis. However, influencer marketing platforms can add a quantifiable dimension to your Instagram influencer search.
First, cover all your bases with the methods above. Then let automated tools like the Instagram Search Tool from Grin take things from there.
The tool relies on Grin’s extensive database to find the right influencers for your Instagram campaign.
You can even filter these results on the basis of parameters like reach, engagement rates, location, age, and more.
Image via Grin
You’ll also have access to their verified contact information. You can export these lists to work in tandem with your CRM for your influencer outreach
The other methods suggested in this guide involve a lot more hustle than this one. But they should be treated as research for this – a sure fire way to find the right Instagram influencers.
We get it. Influencer discovery can be a particularly daunting task. More so if it’s your first time launching an influencer marketing campaign.
But it doesn’t have to be.
If you know what you’re looking for and you do the groundwork, you’ll find influencer discovery on Instagram to be much easier.
If you have any other tips that you think can help find the right Instagram influencers, let us know in the comments below.
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