GRIN: The State of Influencer Marketing

Influencer marketing and relationships has fast become one of the most powerful marketing strategies for the digitally native audience. Over the past few years, we’ve witnessed a dramatic evolution of influencer programs and how brands and consumers perceive them.

It's important to stay up-to-date on trends and developments so that you're not making decisions at the flip of a coin when building out your 2020 influencer program.

We’ll take an in-depth look at the current state of influencer marketing to help you understand industry trends when it comes to social platforms, budgets, and more. 

Inside this Report You Will Gain Insight On...

Preferred influencer social media platforms for each industry and why

New trends on effective measuring and tracking of influencer ROI

Best practices for setting and managing influencer marketing budgets

Authenticity, credibility, and transparency in your influencer search and recruitment process

How to make your influencer program effective and successful

Sneak peek into this ebook

The influencer marketing landscape is changing quickly. Keeping abreast of effective influencer marketing is often the secret weapon to maximum influencer ROI. Influencer marketing experts at GRIN have done the research, walked in the trenches, and have now consolidated their expertise into a comprehensive and accessible industry guide.

Complete with the latest digital marketing statistics and infographics, beginner and expert influencer marketers alike will be able to use The State of Influencer Marketing to make adjustments to their influencer program.

When it comes to emerging changes in the influencer industry, our guide will show you where to look. Anticipating influencer developments will inevitably lead to better influencer recruiting and a more potent return on investment. As social media channels incorporate system upgrades to increase the integrity of influencer metrics, your team will be ready to take full advantage of influencer marketing, the fastest growing digital marketing medium to date.

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