How to Get ROI from Influencer Marketing

In this comprehensive guide we break down how any marketing manager can scale their influencer programs for maximum returns and set up their influencer marketing campaigns to give complete ROI transparency and tracking.

How to get ROI from influencer marketing

Learn to measure the success of your influencer program

Influencer marketing can and has been one of the most lucrative marketing strategies for eCommerce brands. However, when dealing with content engagements, followers, likes and brands mentions, how does an influencer marketing manager track and measure true ROI on their influencer marketing programs?

In this guide you will learn...

  • How to create a team of influencers that align with your brand
  • How to calculate and track ROI on your influencer programs
  • The right KPIs you will need to track to scale
  • How to incorporate influencer marketing into your marketing funnel
  • To determine the final ROI of your influencer marketing program
ROI from influencer marketing sneak peek

Take a sneak peek...

Key performance indicators (KPIs) help you define whether or not your influencer program is working. During and after each campaign, you can examine progress based on the KPIs you established. It is common for
influencer marketing managers to adjust these KPIs as they gather more data from each campaign. That said, there are a few different KPIs that you should become familiar with: campaign-based; sales and ad spend;
and website traffic.

With campaign-based KPIs, your goal is to know the frequency with which your influencer program engages audiences. Additionally, campaign-based KPIs help you detect changes in this frequency over time. First, you will want to take stock of all the moving pieces within your influencer program.

All the resources you need for your influencer program

Check out these top influencers in the apparel, accessory and fashion space. Use GRIN's powerful influencer search tool to find top performing influencer lookalikes and GRIN's all-in-one communication features to recruit and build relationships with influencers that are the perfect fit for your brand.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.