Learn to measure the success of your influencer program
Influencer marketing can and has been one of the most lucrative marketing strategies for eCommerce brands. However, when dealing with content engagements, followers, likes and brands mentions, how does an influencer marketing manager track and measure true ROI on their influencer marketing programs?
In this guide you will learn...
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Key performance indicators (KPIs) help you define whether or not your influencer program is working. During and after each campaign, you can examine progress based on the KPIs you established. It is common for
influencer marketing managers to adjust these KPIs as they gather more data from each campaign. That said, there are a few different KPIs that you should become familiar with: campaign-based; sales and ad spend;
and website traffic.
With campaign-based KPIs, your goal is to know the frequency with which your influencer program engages audiences. Additionally, campaign-based KPIs help you detect changes in this frequency over time. First, you will want to take stock of all the moving pieces within your influencer program.
All the resources you need for your influencer program
Check out these top influencers in the apparel, accessory and fashion space. Use GRIN's powerful influencer search tool to find top performing influencer lookalikes and GRIN's all-in-one communication features to recruit and build relationships with influencers that are the perfect fit for your brand.
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