What do you want to achieve through Influencer Marketing? Simply put, what results will dictate a "success"? Whether it's increasing site traffic, driving orders,  or building positive brand sentiment, setting clear program objectives will create purpose and streamline your focus. Everything from the type of influencers you'll target, the total volume of influencers, how you manage relationships, what type of content you'll seek, and how you measure performance are all contingent on your program goals.

Common objectives:

• Awareness
• Conversions
• Content
• Website Traffic
• Reputation

You're likely to identify more than one objective that you'll want to aim for - which is fin! Activating with influencers and starting an influencer marketing program, if done properly, can yield a variety of results that will help amplify your overall business/brand. The multi-faceted returns that influencer marketing produces is exactly why it's quickly become a highly coveted strategy for modern-day brands.