GRIN: 0 to 100 - Getting Started with Influencer Marketing


GRIN has partnered with Ethan Frame to create the most comprehensive guide to starting your influencer marketing program. From beginning to end we have outlined step-by-step how to get your influencer program up and running. 

In our chapter one toolkit we provide you with helpful quick guides, templates and more to put you on the path to success with your influencer program. 

Inside this Toolkit You Will Find...

A quick guide to setting the right KPIs for a successful influencer marketing program

A step-by-step outline of how to set an appropriate influencer marketing budget.

A template to create the best CRM framework for your influencer program.

Guidance on creating the best influencer campaign objectives.

A detailed campagin guide example to ensure the best results.

Templates to set up your influencer marketing programs into organized sheets.

influencer marketing kpis

Setting KPIs

influencer marketing budget

Influencer Budget

influencer CRM

CRM Framework

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Know Objectives

influencer outreach email template

Email Templates

influencer marketing crm management

CRM Templates

influencer campaign management

Campaign Guide

influencer campaign checklist


influencer compensation


Sneak peek into this toolkit

5 Common Objectives to Guide Your Influencer Marketing Program

What do you want to achieve through Influencer Marketing? Your objective will dictate what “success” looks like for your influencer marketing program. Whether it’s increasing site traffic driving order, or building positive sentiment, setting clear program objectives will create purpose and streamline focus.


Getting your brand in front of as many people as possible and inspiring meaningful interactions with those who come across your content. You want to showcase your product/brand to the world with the goal of turning people into fans.


Increasing revenue and making the sale are conversions tied to dollars. Other conversion goals include but are not limited to email sign-ups, form-submissions, e-book downloads, etc.


Original, user-generated content to help feed your marketing and branding efforts. UGC serves as a priceless asset for bootstrapped brands, especially considering how affordable it is compared to professional designers.

Website Traffic

An effective influencer partnership will generate leads and drive conversions on your website. Traffic driven by influencers will help you retarget your website visitors moving them down the marketing funnel.


Building a good reputation should focus on strengthening your brand image and building trust amongst your customers. Curating widespread positive sentiment of your brand among your target demographic.

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