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In our chapter one toolkit we provide you with helpful quick guides, templates and more to put you on the path to success with your influencer program.
Pair our 0 to 100 influencer marketing tookits with our educational web series featuring Ethan Frame from MVMT Watches as we move step by step through how to get your influencer marketing program up and running.
What do you want to achieve through Influencer Marketing? Your objective will dictate what “success” looks like for your influencer marketing program. Whether it’s increasing site traffic driving order, or building positive sentiment, setting clear program objectives will create purpose and streamline focus.
Awareness
Getting your brand in front of as many people as possible and inspiring meaningful interactions with those who come across your content. You want to showcase your product/brand to the world with the goal of turning people into fans.
Conversions
Increasing revenue and making the sale are conversions tied to dollars. Other conversion goals include but are not limited to email sign-ups, form-submissions, e-book downloads, etc.
Content
Original, user-generated content to help feed your marketing and branding efforts. UGC serves as a priceless asset for bootstrapped brands, especially considering how affordable it is compared to professional designers.
Website Traffic
An effective influencer partnership will generate leads and drive conversions on your website. Traffic driven by influencers will help you retarget your website visitors moving them down the marketing funnel.
Reputation
Building a good reputation should focus on strengthening your brand image and building trust amongst your customers. Curating widespread positive sentiment of your brand among your target demographic.
Influencer budget outline, CRM framework sheet, objectives breakdown, campaign guide, email templates, and more!
