Today’s consumer-driven market has forced brands to adopt new strategies in order to reach their target audiences. Due to a plethora of options available, consumers are becoming increasingly wary of brands that toot their own horns.
And so, brands cannot rely solely on conventional marketing techniques such as TV commercials and print ads. Brand that do are often perceived as overly promotional and intrusive.
An effective alternative to such in-your-face advertising is to reach your potential customers through word-of-mouth marketing. Consumers are more likely to be receptive to your brand if they hear about you from a trusted source.
Influencer marketing, a type of word-of-mouth marketing, can help you achieve this and much more.
It should be noted that influencer marketing isn’t merely about partnering with an influencer to promote your brand. It requires thorough planning and research.
However, when executed correctly, it can help you build brand awareness, drive conversions, and ultimately grow your business.
Many companies are slowly realizing the importance of influencer marketing growth hacking. Before we discuss some effective influencer marketing growth hacks, let’s take a look at why influencer marketing is so important.
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Influencer Marketing: Why You Can’t Ignore It
Simply put, influencers are people with massive and loyal social media followings. They have a powerful online presence and share a friendly rapport with their followers.
These personal connections help influencers win the trust of their followers. As a result, they are perceived as authority figures in their niches.
The biggest advantage of working with influencers is that marketers don’t have to worry about targeting the right audiences. That job has already been taken care of by the influencer.
In addition, they help reinforce brand credibility by leveraging the strong bond they share with their followers. When an influencer recommends your product or service, their followers are likely to perceive it as a genuine testimonial.
Influencer marketing also helps you get a high ROI. For every $1 that brands invest in it, they are able to get $5.20 in revenue. This is perhaps the main reason driving influencer marketing growth. And the industry is expected to become a $6.50 billion industry in 2019.
Additionally, influencers can be instrumental in revamping your content strategy. It becomes easier for you to cut through the noise and get your content in front of the right people.
This, in turn, drives more traffic to your website and social media profiles, thereby boosting brand awareness even further. However, you can take influencer marketing to the next level with some influencer marketing growth hacks.
Influencer marketing software such as Grin can improve the overall performance of your campaigns. The platform gives you full control of your influencer relationships and marketing campaigns. It allows you to track individual campaigns and even has a payment management system.
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Influencer Marketing Growth Hacks
“Growth hacking,” a fairly new term coined by Sean Ellis, refers to strategies that are focused solely on the growth of a company. It uses various innovative and aggressive techniques to promote your products or services to the right people.
Many companies, such as Facebook and Amazon, have successfully used growth hacking to attract billions of users.
The advantages of influencer marketing suggest that it is crucial for the accelerated growth of a company. Armed with the right strategies, you can use influencer marketing growth hacks to take your business to new heights.
Let’s take a look at a few of the most effective influencer marketing growth hacks.
Choose the Right Platform
This may not seem like a very obvious influencer marketing growth hack. However, the social networking platform that is used for an influencer marketing campaign has a tremendous impact on its success.
The choice of social media platform will depend on your target audience. You can use social media analytics to identify the platforms that are mostly used by your audience.
Then, you should select influencers who are active on the social networking websites that are most frequently used by your target audience.
This influencer marketing growth hack will help you reach your target audience through the influencers without much trouble. Through this method, you’ll be able to increase the chances of them engaging with your brand too.
Don’t Hesitate to Tag
One of the biggest challenges of influencer marketing is connecting with suitable influencers. Sending a detailed email to ask them to promote your brand may not always be effective.
Instead, you can use tags as an influencer marketing growth hack here. You can upload engaging content on social media and tag relevant influencers on your posts. If your content intrigues them, they might share it on their social media profiles, thus widening your reach monumentally.
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Craft Your Own Hashtag
Another interesting influencer marketing growth hack is that of creating your own branded hashtag that will accompany all influencer-created content. The hashtag must be related to your brand and your products or services. In addition, it should be short, simple, and easy to read.
The most crucial aspect of a brand hashtag is that it creates a recall value among your target audience. It is a seamless way of introducing your brand on an influencer’s social media followers.
In addition, it makes it easier for you to keep track of any user-generated content posted by the influencer’s followers. That is why a branded hashtag is an integral part of many influencer marketing growth hacks.
M&Ms used this influencer marketing growth hack and came up with a branded hashtag #MMSFlavorVote. They partnered with more than 20 influencers to promote the hashtag. The campaign managed to get 216 million impressions and more than 14 million engagements. All of this was only possible through the posts by influencers.
Announce Contests and Giveaways
Giveaways are one of the most effective influencer marketing growth hacks. They can expand your reach and boost audience engagement.
You can partner with an influencer to announce a giveaway of your product samples on their social media profiles. Participants may be asked to tag their friends and follow your social media profiles in order to be eligible to win.
This helps promote your brand to an audience that may have been inaccessible otherwise. In addition, it strengthens your online presence and helps you engage with potential customers.
The winner is usually rewarded with free products or a free trial of your service. If they have a positive experience with your brand, they might recommend it to their own networks, further increasing brand awareness.
Contests are similar to giveaways except they require people to participate in a vote or post a certain type of content.
You can also encourage the use of your branded hashtag in both giveaways and contests. This will boost brand recognition and make it easier for you to track thousands of entries. It is due to these numerous benefits that this method is used by many influencer marketing growth hackers.
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Leverage Product Reviews and Testimonials
Influencers are perceived as trusted industry experts by their followers. This gives them the power to impact purchase decisions.
In fact, a study conducted by gen.video found that influencers are the most effective and trusted source of driving sales
Getting an influencer to review your product or service on their social media profiles helps generate leads and drive conversions. It strengthens your brand reputation and reinforces brand trust.
It can also help you build an army of loyal brand advocates. This makes product reviews and testimonials one of the most sought-after influencer marketing growth hacks.
When Choice Hotels wanted to promote their new brands, Cambria and Comfort Inn, they used this influencer marketing growth hack and collaborated with lifestyle influencers and bloggers. The international hotel chain invited influencers such as Chelsea Foy to stay at the new properties and share their genuine real-time experiences.
The campaign helped them reach more than 40 million potential customers.
Image viaLovely Indeed
Use Promo Codes
Promo codes are one of the best influencer marketing growth hacks out there. When an influencer reviews your product or service, you can ask them to include a promo code in their post. The promo code could be used to offer a discount or a free trial.
This can help encourage the influencer’s audience to try your product or service. In addition, it also becomes easier for you to track conversions happening through each influencer.
This strategy has been used by Daniel Wellington, the luxury watch brand, to become one of Europe’s fastest growing companies. Filip Tysander, the founder, gifted DW watches to selected influencers.
He encouraged them to post pictures of the product on their social media profiles along with the branded hashtag #DanielWellington. These influencers were also provided with promo codes to offer a discount to their followers who wanted to purchase a watch from the brand.
Doing this not only made the offer alluring for the followers but also made the success of each influencer trackable. Filip was able to track how many conversions each influencer could bring in.
Through this influencer marketing growth hack, Daniel Wellington went from $15,000 in seed capital to $220 million in revenue in just four years!
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Do a Social Media Takeover
A social media takeover is yet another influencer marketing growth hack that is used frequently by brands. It requires you to relinquish control of one or more of your social media profiles. With this type of campaign, you get an influencer to create and publish content on your behalf.
This is an extremely useful way to breathe new life to your social media profiles. Such content is often highly engaging and is perceived as more authentic than branded content.
Wooly’s, for example, used this influencer marketing growth hack to increase their engagement and follower count. The Maytags performed there and took over their Instagram handle for the entire day. This helped Wooly’s generate a buzz on social media.
Host Live Q & A Sessions and Podcasts
You can use your social media profiles to host live podcasts or Q & A sessions with relevant influencers in your niche.
This gives your audience a chance to interact with their favorite influencers in real time and learn from them. You can also encourage the influencers to post these podcasts on their social media profiles, thus expanding your reach.
This also positions you as a brand that cares about the growth of your audience. In addition, it boosts audience engagement and reinforces customer loyalty. That is why Q & A sessions and podcasts are considered to be extremely effective influencer marketing growth hacks.
Sephora, for example, used this influencer marketing growth hack to their advantage. They had Jen Atkin and Christophe Robin Paris speak about their products on Facebook Live for about half an hour. During this time, viewers could ask questions to them in real-time.
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In today’s fiercely competitive market, influencer marketing growth hacks can help you beat your competitors. You should focus on developing creative strategies that will allow you to connect with an influencer’s audience.
Giveaways, takeovers, and live podcasts are great influencer marketing growth hacks that can increase audience engagement. And you can utilize user-generated content in the form of product reviews and testimonials by influencers to establish brand trust and generate more leads.
Have you successfully used any influencer marketing growth hacks for your business? Share your experiences and tips in the comments section below.