Influencer Marketing Email Templates
GRIN also recommends this free guide: How to Get ROI from Influencer Marketing.
There are many different ways influencer marketing can work for your organization, and each type of influencer marketing relationship requires a slightly different outreach email. With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers.
Product Review Requests
Product reviews are a proven influencer marketing strategy for promoting your products. You’ll send influencers your product and ask them to write a review. They’ll get something for free, and in return, their followers will be exposed to your product. Ideally, they’ll write a positive review, but it’s important that you don’t influence their review in any way. You want them to give an unbiased review of your product so that you don’t jeopardize your reputation.
My name is [your name] from [company]. I’ve noticed that you’ve been discussing our [relevant product] on [social network], and I wanted to thank you for your kind words.
I’d like to offer you a chance to try out [new product] before it becomes available to the public. Would you be interested in checking it out and providing a review on [product]?
If you’re interested, send me a reply, and we’ll send you a free copy of [product]!
Without being demanding, this email concisely demonstrates the reason why you’re reaching out to the influencer and offers them a chance to try your new product out before the public can access it. By giving them something exclusive, they’ll feel valued and be more likely to support your brand. Additionally, top influencer’s opinions are highly respected, so their followers will trust the influencer’s comments more than any claims you make about your product. If the influencer’s opinion matches up with your product claims, it will have a positive impact on your marketing campaigns and help build anticipation for your upcoming release.
If you’d like to grow your following and increase engagement on social media, you can recruit an influencer to host a giveaway contest on their social media accounts. With product giveaway contests, the influencer will ask their followers to follow you and take the desired action. Then, you’ll choose a winner who will receive a free product.
This desired action can be as simple as following your Instagram account and tagging friends in a post with a predetermined hashtag, but you can also make the task more complex. For example, on Twitter, the influencer could ask their followers to follow you and tweet an answer to a question. The result is, you will gain more Twitter followers and increase your brand awareness by talking about your brand.
My name is [your name] from [company]. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name].
I’m reaching out to you because I have a product that I think your audience would appreciate. Would you be willing to host a [product] giveaway on your site?
Please let me know if you are interested, and we can discuss compensating you for your time.
Compliments are a good opener for any conversation, and this email begins by complimenting an influencer on their previous work. After that, the email clearly states why you’re reaching out, and it indicates that you will be paying them for their work with your company. As a result, this email should lead to a meaningful conversation with your ideal influencer.
Sponsored Social Media Posts
If you want to get your product in front of an influencer’s audience and you have a budget set aside, you can pay influencers to promote your product on their social channels. However, it’s important to note that those posts are typically labeled as sponsored. Thus, the influencer’s followers may not value the content as much as they would with an organic post.
Regardless, sponsored posts can be a powerful influencer marketing strategy. More than likely, the influencer’s followers will be your ideal audience, so paid posts are a great way to promote your product to a targeted audience.
My name is [your name] from [company]. I’ve been following your [Relevant Social Media Channel] account since 2015.
Your recent post on [relevant social post] really resonated with me. I thought it was something my audience would appreciate, so I shared it on our social media accounts.
I wanted to get in touch with you to discuss [topic] further and a paid [social media channel] campaign.
If you’re interested, we can set up a phone call this week to discuss compensation and more details on the project.
The above email clearly explains why you think this influencer relationship is a good fit and proposes a relevant paid opportunity. In addition, you mention that you’ve already shared their post on your social media accounts. Since you’ve already done something beneficial for the influencer before asking for their help, they’ll be more likely to read your proposal.
Guest Blog Posts
There are two primary types of guest blog posts, and each one can be an essential part of your influencer marketing strategy. The first type of guest blogging is when you invite a blogger to write a guest blog post on your site, and the second type is when someone from your organization writes an article for a relevant blog in your industry.
In order for guest posts to be a worthwhile use of an influencer’s time, they’ll want to know that an article on your blog will be seen by a significant number of people. Hence, before you invite influencers to write guest blogs on your site, your blog needs to be established and have a decent number of dedicated readers. If an influencer agrees to write a guest post on your site, you’ll get quality content from a respected expert in their field, and they’ll have the opportunity to share their work with a new audience.
If your blog doesn’t have enough followers to attract guest bloggers, you can write a guest post on an influencer’s blog in your industry. This post will increase your credibility, and your brand will be exposed to your ideal prospects.
My name is [your name] from [company]. I’ve been following your blog for some time, and I love it! Especially your recent article on [blog topic].
I think your readers would be interested in learning more about [product or topic idea], and I’d love to collaborate on a guest article for your blog. I can provide a list of potential blog titles and you can let me know which one you’d like me to write a guest post on.
Let me know what you think.
Thanks for your time,
As you can see, this email explains who you are and why you’re reaching out. By mentioning the influencer’s work in the email, it shows that you’ve done your homework and value their time. This added touch will get them engaged and interested in working on your campaign.
There are many different types of influencer marketing relationships, and some of them may achieve better results than others. It’s best practice to always be testing which types of influencer campaigns work best for your brand.
We’d love to hear what worked for you, leave us a comment below with your success outreach success stories.
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