How to Build Influencer Programs When You’re Lacking Time (Updated June 2018)
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Whether you’re building your first influencer program or it’s become old hat to you now, there’s one universal truth you know. Building influencer programs takes time, effort, and consideration.
If you’re already feeling squeezed for time, you might wonder if your influencer campaigns and programs are suffering because of it. They’re not the kind of campaigns you can slap together and call it a day.
If this describes you, you’re in luck. There are ways around feeling crunched for time. Here’s how to build influencer programs, even if your schedule is crunched.
Use an Influencer Marketing Platform
Step one of how to build influencer programs should always be signing up for an influencer marketing platform. It’s that simple.
Why do you need to use a platform? The answer is also simple. First and foremost, influencers prefer to connect with companies through a platform. They’re less thrilled with people approaching them randomly, on social media or otherwise.
Next, the platform makes your life easy! If you need to find influencers, you can do it in a hurry. The platform allows you to connect quickly and easily with the best influencers for your brand and campaign. The platform also makes it much easier to design and implement your influencer program.
Since we’re on the subject, let’s talk about how exactly an influencer platform, one such as Grin, helps you with all of this.
1. Influencer Discovery
Consider your influencer discovery process. Finding the right influencers is never an easy task, and involves a considerable amount of research. But with an influencer platform, you won’t have to pour over pages of research.
The platform doesn’t just display all the relevant data you need to make a decision. You can filter through a vast repository of influencers using parameters like domain, reach, audience demographics, and more.
2. Influencer Outreach
As mentioned earlier, leveraging a proper influencer platform will save you a lot of time with your outreach too.
You don’t need to scour the net to obtain the contact information of the influencers you’re targeting. Verified contact information will be readily available to you via the tool. You can also check whether they prefer to be contacted via email or social media.
What’s more, you can even create or use already existing templates for your outreach process. With these at your disposal, you can shoot out those key emails in a jiffy.
3. Campaign Management
Yet again, influencer platforms can make your life easier. Almost seems like a recurring theme doesn’t it?
The advantages to be had here are two-pronged. The first of which partly ties back to your outreach. It becomes a lot simpler to get a message or a specific assignment out to your influencers. It can even take care of your payments to them so that you don’t have the deal with the hassle of it all.
The other perk of having an influencer marketing platform is that it’s easier to track everything. From influencer performance to your ROI, you can dive into the analytics of every aspect of your influencer program.
Get a Helping Hand
Did you know your influencer marketing platform has another service to offer? Most platforms are backed and staffed by influencer marketing experts. They know the ins and outs of not only connecting with influencers but also designing, implementing, and executing great influencer marketing programs too
If you don’t have the time to do everything yourself, you don’t need to! A lack of attention and time could mean you put together poor campaigns or programs, even if you do know how to build influencer programs. A helping hand from tools designed by the experts could mean the difference between having a bomb campaign and having a campaign bomb.
Keep It Simple
Another good rule to follow if you’re feeling pressed for time? Keep it simple. Your influencer programs don’t need to be complicated or “extra” to be successful and effective. Create a streamlined program template you can use over and over again. The template should cover the basics for each influencer you work with, every product or service you promote, and every campaign you want to run.
If things look convoluted, take a step back. You may be overthinking or making mountains out of molehills. There is almost always a simple, straightforward solution.
Take a direct approach to figure out the various specifics of your marketing campaign. It helps to keep in mind the goals you want your influencer program to achieve. Think of the easiest way your tactics can help you achieve particular goals, and incorporate those into your plan.
If you’ve built a successful influencer program before, why try to reinvent the wheel? Crib off your successful program and revamp it a little.
Even if your program wasn’t super-successful, you may not need to throw the whole thing out. Instead, salvage what was successful and use those blocks to begin building your new and improved program.
If this is your very first influencer program, take a look at what’s worked for other companies. While you may not want to copy and paste someone else’s program entirely, gleaning ideas from others who have been successful can reduce the time and effort you need to put into “inventing” your own program.
Learning How to Build Influencer Programs
At this stage, almost every marketer is still learning how to build successful influencer programs. Use the tips above to make things easier, especially if you don’t feel you have the time to devote to intensive program development.
Don’t be afraid to admit you got things wrong or the program needs more work! You’re unlikely to create perfect influencer programs every time. This is especially true if you’re suffering from a lack of time. Treat your program as a work-in-progress, and don’t be afraid to revise. Your program will be the stronger for it.
An influencer marketing campaign is difficult enough to nail as it is. To come up with a proper plan when you’re pressed for time is infinitely more challenging to get right. But with these tips, you’ll find it much easier to do so. All without compromising on the quality of your influencer program.
Comment below if you have any insights or other tips on the matter you’d like to share with us.
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