How a Social Influencer Platform Can Boost Your Business
GRIN also recommends: Quick Guide to Earned Media Value
You’ve heard of them. You may even have investigated a couple of them. Social influencer platforms are big news these days. While everyone says you need one, you’re not entirely convinced. Yes, they’re a great way to connect with social influencers.
You’re wondering what else they can do for your business.
Getting Influencer Marketing off the Ground
The first and most important thing a social influencer platform does for your business is get your influencer marketing campaigns off the ground. Without influencers, you can’t really run an influencer marketing campaign!
The social influencer platform is key to finding people for your campaign. Most influencers actually prefer to connect with brands through a platform. You’ll have a better chance of finding and connecting with influencers when you use a platform.
Finding the Right People
Another advantage of using social influencer platforms? You have a better chance of finding the right people. Using the platform’s network, you can seek out personalities who embody your brand values. Think of it like hiring for a job with your company. You want someone who fits your corporate culture.
Many marketers make the mistake of hiring whoever they can find or whoever they think is influential enough. This has led to some bizarre brand-influencer partnerships, leaving customers and fans alike scratching their heads.
Using a social influencer platform lets you avoid this mistake and team up with people who make sense for your brand.
A Social Influencer Platform Saves You Time and Money
Since influencer marketing is still so new, most marketers are still working out the kinks in how to proceed. Many have bugs to work out in their campaigns and their strategies. It’s a bit of a trial-and-error process.
One thing they’re discovering is social influencer marketing can take a lot of time, effort, and money. Just finding the right influencer for your brand can present a huge challenge. You could waste a lot of time searching for the right person, only to have negotiations fall through.
The social influencer platform allows you to find people quickly and easily. It also provides some structure for negotiations with influencers, meaning you’re both going to walk away with a satisfying deal. In this way, the platform can save you both time and money.
As mentioned, most marketers are still new to social influencer marketing. It’s only natural there are a few stumbling blocks. Some of the things marketers get tripped up on have included contract negotiations and clauses.
While using a social influencer platform won’t magically wave away these kinds of issues, the platform can help prevent them. How? By offering you good guidance on building a contract. You can take a look at what others have done. The experts behind the platform can also give you some tips from what they typically see.
Do you want to know how well your social influencer campaigns are working? Of course you do! If you’re using a social influencer platform, it’s easy enough to measure campaign and strategy performance.
Most platforms automatically record data and measure metrics. You get instant feedback on what’s working and what’s not.
All of this sounds great, but how does it actually translate into boosting your business? Using the platform makes your social influencer marketing more effective. An effective campaign and strategy is key to business success in today’s environment.
A successful social influencer campaign often translates into more customers and more sales, although you may set other goals. Some companies prefer to measure brand recognition. No matter your goal, a social influencer platform can help you get there.
Was this article helpful? Give it a share!
What the best brands are doing to drive revenue from influencer marketing
Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love.