Top health and wellness influencers aren’t always the ones with high follower counts. A creator’s authenticity, credibility, and trust are just as important.
Health and wellness brands especially must research and vet influencers who align with their values and possess the proper credentials. If you’re looking for your next creator, here’s a list of top health and wellness influencers on Instagram, TikTok, and YouTube.
How to choose the right health and wellness influencers
Finding the right health and wellness influencer is key to launching successful, high-converting marketing campaigns.
Wellness influencers typically create content for a specific niche or audience. Their content can range from keto diets and nutrition to mental health and strength training. Plus, vetting health influencers has unique challenges.
With so many possibilities, selecting creators who align with your goals and audience can be overwhelming. Grin helps brands discover and manage influencers, so here are some expert tips to choose the right health and wellness influencer for your brand.
1. Start with your influencer marketing goals and ICP
Your ideal customer profile (ICP) will help you identify health influencers with similar audiences. Then, outline clear campaign goals. Do you want to increase product sales, build brand awareness, or promote an event? You can narrow your list of health influencers to those who’ve done similar brand collaborations.
Note: Whatever your goals, make sure they are clear and attainable and discuss them with your influencers.
2. Analyze credibility and brand fit
For health and wellness brands especially, partnering with the wrong influencer can damage brand trust and reputation. Misinformation is also common in the health space, and it can lead to serious consequences and legal issues.
Credible health influencers typically:
- Reference peer-reviewed science and research in their content
- Avoid making exaggerated or unverified health claims
- Hold credentials (RDs, MDs, CPTs)
Free tool! Vet any creator on Instagram, TikTok, or YouTube instantly with GRIN’s Influencer Analysis Tool.
3. Use GRIN to vet health and wellness influencers
Finding influencers manually is possible, but it’s time-consuming and chaotic.
GRIN’s Creator Discovery Suite helps brands find vetted wellness influencers faster. With it, you can filter creators by content type, follower count, engagement rate, platform, and keywords.
31 Top Health and Wellness Influencers
1. @hannahaylwardhhc
Hannah Aylward is a certified holistic health coach with a focus on gut health and mindfulness. She offers keto and gut-friendly recipes for those seeking to improve their overall health through better eating. In addition to her Instagram, Hannah connects with her audience through her Pinterest and blog.
2. @thefullhelping
Gene Hamshaw is a registered dietician with a loyal Instagram following.
With a focus on vegan cooking, Gene posts thousands of recipes easy enough for people of all skill levels. In addition to her social media activity, Gene is a published cookbook author and moderator for her vegan website, TheFullHelping.com.
3. @minutritionist
Amanda Hernandez is a registered dietitian based in Detroit. She shares nutrition product reviews on her blog The Nutritionist Reviews. Amanda is also active on Pinterest with 35K followers.
4. @foodheaven
Vegetarians Wendy Lopez and Jessica Jones became friends while working together on their Masters degrees in nutrition.
They co-founded Food Heaven and Diabetes Digital, a community for diabetes education and nutritional counseling.
5. @karlatafra
Karla is a Seattle-based fitness and wellness influencer with over 200K Instagram followers. She also teaches yoga and shares content about motherhood, health, and travel.
6. @blogilates
Cassey Ho has been featured in Forbes, Health.com, and Time Magazine. She is the founder of Blogilates, the popular fitness app and community for women.Cassey has become one of the top health and wellness influencers with over 10 million YouTube subscribers and three million Instagram followers.
You can also find Cassey engaging fans on LinkedIn and Blogilates.com.
7. @nicoleferrierfitness
Nicole Ferrier is a competitive bodybuilder. Her main drive in life is fitness and nutrition education. During adolescence, Nicole was a competitive gymnast with an eating disorder.
Today, she is a certified personal trainer and diet coach.
Nicole engages her audiences on YouTube, Instagram, and her podcast Beyond the Bikini.
8. @diabetesstrong_ig
Doctors diagnosed Christel Oerum with type I diabetes. In 2015, she began Diabetes Strong after feeling frustrated with the pitiful amount of accurate information available about diabetes health.
Focusing on nutrition and fitness, Christel informs audiences through her blog and Instagram.
9. @nutritionstripped
McKel Kooienga is the author of the Nutrition Stripped cookbook, a popular mind and body wellness recipe journal for those seeking to improve their health. She shares wellness tips and healthy recipes with over 300K Instagram followers.
10. @bewellbykelly
Kelly LeVeque is a popular guest for media brands like USA Today and Talks at Google. Her passion is nutrition philosophy, and Kelly first entered the spotlight after the release of her book, Body Love.
As an influencer on Instagram, Kelly offers advice on wellness habits for diet, exercise, and daily routine. She also shares health insights on KellyLeveque.com.
11. @freshwaterpeaches
Mariah Elizabeth’s life turned upside down when she found out at age 19 that her many health problems originated from food sensitivities. Since then, she’s learned that the right diet could improve her physical health and transform her mental and emotional well-being.
On Instagram, Mariah shares delicious and creative gluten-free recipes with her fans. She also curates content on her blog Fresh Water Peaches.
12. @activecactus
Sonya is a health and fitness coach with her own apparel brand, Avictia. She promotes nutrition, fashionable activewear, and yoga-style workouts for her fans on Instagram.
13. @theguthealthdoctor – Megan Rossi
Dr. Megan Rossi has a PhD in gut health and started sharing content as The Gut Health Doctor in 2017. Since then, she’s gained over 500K Instagram followers. She educates her followers about the connection between the gut and overall well-being.
14. @hannahbower2 – Hannah Bower
Hannah Bower is an Instagram fitness and wellness influencer and a certified personal trainer. Over 700K people—many mothers—follow Hannah for her honest motherhood content and pregnancy and postpartum fitness programs.
15. @thefitnesschef_ – Graeme Tomlinson
“The Fitness Chef” Graeme Tomlinson is a health coach and personal trainer popular on Instagram and TikTok. His content debunks nutrition myths and fitness trends like counting calories and misleading “healthy” marketing.
16. @dr.karanr – Dr. Karan Rajan
Dr. Karan Rajan is an NHS surgeon and health educator. He’s become a trusted voice in the health and wellness community with over two million YouTube subscribers and five million TikTok followers.
Dr. Karan often shares gut health tips and recommends healthy foods to eat. He also debunks common health myths.
17. Dr.rachelpaul – Rachel Paul
Rachel Paul is a dietitian who shares easy-to-make weight-loss recipes. She received her PhD in nutrition and behavior change from Columbia University and shares her knowledge on TikTok and Instagram.
18. @nutritionbykylie – Kylie Sakaida
Registered dietitian Kylie Sakaida shares realistic nutrition tips, healthy meal prep ideas, and recipes on TikTok, Instagram, and YouTube. Under the handle @nutritionbykylie, she’s built a growing community with over three million followers on TikTok alone.
19. @dermdoctor – Dr. Shah
Dr. Muneeb Shah is a dermatologist with nearly 18 million TikTok followers. He regularly reviews viral skincare trends and has collaborated with brands like CeraVe and Neutrogena.
20. @amoderntherapist – Dr. Justin Puder
Dr. Justin Puder is a licensed psychologist and therapist who shares mental health content on TikTok. He often uses humor in his videos to educate his audience about therapy and normalize mental health struggles.
21. @emthenutritionist – Emily English
Emily English is a London-based nutritionist with almost two million Instagram and 900k TikTok followers. Her content focuses on healthy meal ideas and wellness tips. She’s partnered with brands like Aveeno, Ninja, and L’Oréal.
22. @joelbervell – Dr. Joel Bervell
Recently graduated medical student Joel Bervell is known as the “Medical Mythbuster” for his viral videos on medical misinformation and racial biases in healthcare.
He has a combined 1.3 million social media followers, including over 700k TikTokers. He’s also the co-creator and host of “The Doctor Is In,” an upcoming animated YouTube show inspiring kids to pursue careers in healthcare.
23. @the.truth.doctor – Dr. Courtney Tracy
Dr. Courtney Tracy is a licensed therapist and mental health content creator.
She’s gained over 1.7M TikTok followers, sharing “therapist reacts” videos and educational content on mental health, trauma, and addiction.
24. @stephgrassodietitian – Steph Grasso
Steph Grasso is a registered dietitian with more than two million TikTok followers. She’s known for her quick meal idea videos on boosting fiber, protein, and other nutrients.
25. @tamkaur – Tam Kaur
Tam Kaur is a wellness influencer and fitness coach. She shares motivational vlogs, gym routines, and personal development content on YouTube, Instagram, and TikTok.
Her 1.6M YouTube audience is mainly young women, who follow her for her inspirational videos on mindset, productivity, and self-love.
26. @thenutritionnarc – Blake Sanburg
27. @drjulie – Dr. Julie Smith
Dr. Julie Smith is a clinical psychologist and a health and wellness influencer. She educates her 4.8 million TikTok audience about therapy, stress, depression, and other mental health topics.
28. @nurseblake – Blake Lynch
Nurse and comedian Blake Lynch went viral for his funny skits on Instagram and TikTok. He shares authentic, comedic videos that show what it’s like to work in healthcare and emergency medicine.
29. @Megsquats – Meg Gallagher
Fitness coach and weightlifter Meg Gallagher’s mission is to “get a barbell in every woman’s hands”. On her YouTube channel Meg Squats, she shares strength training and postpartum workout routines for women.
30. @doctor.mike – Dr. Mike
31. @DrDrayzday – Dr. Dray
32. @AbbeysKitchen – Abbey Sharp
Conclusion
If you’ve selected your creator team carefully, you can lean on them to help you build the kind of campaign that will scale your business and transform the lives of others.
