Facebook is the world’s biggest social media platform with over 2.38 billion monthly active users. This makes it one of the best places online to market your brand and your products. Influencer marketing is a great way to promote your brand on social media and to do so effectively you need to find Facebook influencers.
Influencers have solid and well-engaged fan followings which makes them the perfect choice for marketing your brand.
Let’s look at how you can find Facebook influencers and get in touch with them for collaborations.
The quickest and most convenient way to find Facebook influencers is through social listening. In this method, you “listen” to conversations on social media, and find people who post content relevant to your brand.
By monitoring social media for various keywords and phrases relevant to your brand or products, you can find people talking about topics in your industry. These keywords could be anything related to your industry. They can include your brand name, product name, competitors’ names, and various other industry-specific terms.
Some people may even tag your brand in their posts. However, most people may not do so. To find those people, you need to use social listening tools.
Image via Brand24
You need to come up with a list of keywords that you want to monitor and enter it into the tool. This will help you monitor them continuously. Try to cover as many keywords as possible so that you can find the maximum number of people who might be referring to you.
The tool will come up with a list of posts where your brand has been mentioned or the keywords have been used. So you’ll be able to get a huge list of people who are posting content in your niche. You can then filter through it to find Facebook influencers.
Look for people who often write about your industry and who have large, engaged fan followings on Facebook.
While social listening can help you find Facebook influencers, it is often a time-consuming process. You need to analyze every profile and keep track of all of the posts that come up on Facebook with your target keywords.
Additionally, you need to conduct a lot of influencer research to ensure that you don’t collaborate with a fake influencer. This can slow down the entire process of finding good influencers for your brand.
A great way to find Facebook influencers is by using creator management tools like GRIN.
It not only has a robust database of influencers from a variety of niches, platforms, and locations but also does a lot more than help you find influencers. GRIN is a complete influencer CRM, and it helps you manage your entire influencer marketing campaign right from scratch.
You can send outreach emails and communicate with your influencers directly on the platform. Additionally, it allows you to add your own influencers so that you can manage your campaigns even more effectively.
It has been built to handle influencer marketing campaigns from start to finish, and thus you can even send out gifts and payments to your influencers directly. You can also automate your recruitment to find new influencers. Automated email sequences are possible too.
However, the biggest issue that it solves is that of determining the ROI of influencer marketing. GRIN shows you all of the necessary analytics including the ROI of your campaign. That way, it’s not only easy to find Facebook influencers but even to manage your entire campaign.
While hashtag research mainly works well for Instagram and Twitter, hashtags are used on Facebook as well. Which means you can research hashtags to find Facebook influencers.
Using platforms such as Hashtagify, you can find everything you need to know about a particular hashtag.
However, before conducting hashtag research, you need to first come up with a list of relevant hashtags. They may be keywords related to your industry or may even be even related to your brand.
Alternatively, you can use Hashtagify to find popular hashtags in your niche. By searching for different hashtags, you’ll be able to see which ones are more popular.
Image via Hashtagify
Once you’ve found your hashtags, you can then start looking for influencers who are using them. Hashtagify makes this simple for you as it shows you the best influencers for that particular hashtag for Twitter and Instagram.
Many of those influencers may have accounts on Facebook as well and you can then reach out to them for collaborations. This way, you can find Facebook influencers indirectly through hashtag research.
This may be the most tedious method to find Facebook influencers, so it should generally be your last resort. In this method, you pick relevant keywords and use Facebook search to find influencers in your niche.
These can, of course, be the same keywords that you use for social listening tools as well. The keyword search will give you a list of accounts, posts, pages, and groups which have used these keywords. Then you need to manually sift through all of them to find relevant influencers.
Ideally, you should find Facebook influencers who have their own pages rather than ones who use individual accounts. A lot more people can see the content of pages than individual accounts.
However, if you’re getting in touch with a micro or nano-influencer, it might be a good idea to contact those with individual profiles too. This is because the reach of Facebook Pages dropped significantly after the 2018 algorithm update. And because of that, individual profiles might be helpful.
To make this process easier, you can use the filter “artist, band, or public figure.” Once you’ve found influencers on Facebook, you can then start building a rapport with them.
It is one thing to find Facebook influencers and a totally different thing to build relationships with them. Generally, you should not approach influencers with the only goal of using their audience to market your products.
Instead, you should genuinely try to build stable relationships with them. While a one-off campaign might be helpful, an influencer with whom you have a long-term relationship can help you with multiple campaigns.
Additionally, they will be able to understand your campaigns and requirements better the longer they work with you. This can help improve the effectiveness and authenticity of your campaigns as well.
It can be quite a big task to find Facebook influencers manually through keyword research. But hashtag research, social listening tools, and influencer discovery tools can make your job of finding Facebook influencers easier.
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