The GRIN Blog: A Marketer's Guide to Influencers and the Creator Economy
Whether you’re an influencer marketing expert or you’re just getting started, the GRIN Blog has the info you need to win in every aspect of the creator economy, and creator management, from discovery and recruitment to reporting and analytics.
THE LATEST
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Content Management
Perfect for Any Season: How Seasonal Brands Use Influencer Marketing to Increase ROI
If you sell a seasonal product—we’re looking at you, holiday decor retailers—you might be wondering…
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Content Management
Quick Guide to Earned Media Value & Influencer Media Value
In 2020, one drink produced more than 4 billion impressions and 250 million views, turning…
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Content Management
How to Use Influencers in Experiential Marketing
Consumers go hungry and brands starve when marketers serve stale campaigns in the creator economy….
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Reporting & Analytics
Influencer Reporting Best Practices for Demonstrating ROI [+ Free Influencer Report Templates]
Whether you’re new to the influencer marketing scene or currently running a campaign, it’s important…
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Content Management
Ambassador Programs vs Influencer Programs – Which Model Makes Sense for Your Brand?
If you’re new to the influencer marketing game, you may have heard the term “brand…
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Creator Payment
Influencer Rates: A Guide to Predicting Influencer Marketing Costs
Negotiating with content creators and identifying a fee structure is often one of the most…
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Content Management
The Do’s & Don’ts of User-Generated Content Rights in Influencer Marketing
If you’ve ever scrolled through a social media platform and searched for posts where a…
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Discovery & Recruitment
How the Most Popular Female Twitch Streamers Are Changing the Game
When it comes to Twitch top streamers, most people think of men. That’s probably because…
EDITOR'S PICKS
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Influencer marketing spend in the United States has seen nearly…
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Influencer marketing has become the go-to form of marketing for…
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Influencer recruiting is the key to running successful influencer campaigns….
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For brands that sell physical merchandise, product seeding is one…
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