7 Ways Ecommerce Brands Can Leverage Influencer Marketing to Attract Customers

GRIN also recommends this Guide: Step-by-Step Guide to Optimize your Ecommerce Budget

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The digital marketing landscape keeps changing dynamically with time. To stay ahead of your competition, you need to keep up with this changing landscape. Influencer marketing is one marketing strategy that has proven itself highly effective in the past few years. It is, undoubtedly, one of the best ways to amplify your product marketing strategy

A study found that purchase intent increased by 5.2X when tweets from brands were combined with tweets from influencers. With the help of influencers, you can speak directly to your target audiences. If untapped audiences see your products being used by influencers, it can help you attract new customers too.

In this post, we’ll take a look at some ways your ecommerce brand can leverage influencer marketing to attract customers. Let’s jump right in.

1. Finding the Right Influencers

This first step is of paramount importance because it can make or break your campaign. You need to make sure that the influencers you partner with belong to the same industry as you. You also need to know if they’re capable of influencing your target audience effectively.

You need to find an influencer whose values and messaging resonates with your brand. If that happens, their passion for your products will shine through in their content. And audiences are truly influenced by such authenticity and honesty.

You need to analyze their audience’s demographics as well as their engagement rates. If your target audience demographics match the influencer’s follower demographics, then they may be a good influencer for you to partner with.

Grin can help you find the right influencers for your brand. It gives you access to a global pool of influencers – which you can filter by reach, social platforms, or category to find the ones you need.

2. Have Them Promote Your Store

While influencers mainly promote products, you can also get them to share your website links. Influencers with a sizable, engaged following can help drive valuable traffic to your website. As an ecommerce website, you can ask them to share the URLs to your product pages in their posts.

Have Them Promote Your Store

Image via Instagram

This strategy is easier to implement on YouTube and in blog posts where influencers can add links with ease. However, you need a different strategy to market your brand on Instagram with influencers. Influencers can add clickable links only in their profile bio on Instagram. So you need to ask them to create content with a compelling call-to-action that directs audiences to that link.

These could even be affiliate links – where influencers earn a commission for every purchase made using their affiliate links.

purchase made using their affiliate links

Image via Instagram

3. Share Influencer-Generated Content

Content created by influencers can help to pique your audience’s interest and attract more eyeballs. However, you can further leverage influencer marketing by displaying that content on your social media accounts. You could also use it in your marketing emails. It acts as social proof, and can help increase sales.

A study found that 56% of consumers are more likely to purchase a product after seeing a positive or relatable image of it. The same study found that 49% of people are more likely to purchase a product if they are endorsed by a real person. So, sharing influencer-generated content on your social networks can drive sales for your brand

56 of consumers are more likely to purchase

Image via Instagram

4. Use Testimonials from Influencers

One amazing way of leveraging influencer marketing is to ask for testimonials from your influencers. People follow influencers because they trust them. When an influencer vouches for a product, their followers are more likely to believe them. And if an influencer likes a product, their followers might like it too.

Use Testimonials from Influencers

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In this way, you have three chances to influence your target audiences. First, by having the influencer endorse your product. Second, by featuring the influencer’s content on your own social media pages. And finally, by you featuring your influencer’s testimonials in your emails. This can help you grab loads of eyeballs and generate sales too.

5. Offer a Discount

When an influencer showcases your product, you can also ask them to feature a discount code in their post. This strategy works as a win-win for both you and your influencers. When the influencer’s followers see your discount code, they’re more likely to use it and make a purchase.

Offer a Discount

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Discount codes are great because they give influencers a chance to give something back to their loyal followers. This is a common strategy that has been widely adopted by many brands today. If you’re an ecommerce brand, you can easily implement the use of discount codes on your website. When the users enter that discount code, they can get the discount on your product.

6. Guest Blog on Influencer’s Website

If your influencer has a blog, you can leverage influencer marketing by guest blogging on their site. When you write on their blog, make sure that you link to relevant articles on your website. When your influencer’s followers read the blog post, they may click on the links in the article. This can help drive traffic to your website and can help in drive conversions and sales.

This can also help boost your SEO and improve your search rankings. If your influencer’s website has a high Domain Authority, you can build quality backlinks to your site. This can lead to even more traffic to your website.

Beauty influencer Jaclyn Hill has a section on her website where she mentions the brands she shops from. Such links can be great sources of traffic to a brand’s website.

Guest Blog on Influencer’s Website

Image viaJaclyn Hill

7. Don’t Miss Out on Micro-Influencers

While micro-influencers may have smaller followings, their engagement rates are a lot higher than bigger influencers. For your business, this can mean a lower cost per conversion.

As these influencers have smaller audiences, they are more likely to understand your product and promote it with passion. Moreover, it is possible to engage multiple micro-influencers with a tight budget

Don’t Miss Out on Micro-Influencers

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Conclusion

It is clear that influencer marketing is a formidable force in the field of digital marketing. For an ecommerce brand, it can be a great way to boost sales. It is a cost-effective strategy that can help you increase your brand awareness too.

Can you think of any other ways in which ecommerce brands can leverage influencer marketing? Let is know the comments below.

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Additional Resources

What the best brands are doing to drive revenue from influencer marketing

Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. 

How to get ROI from influencer marketing

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