6 Must-Know Stats about Instagram Influencer Marketing

GRIN also recommends: Quick Guide to Earned Media Value 

Image

Social media has given rise to a new kind of marketing: influencer marketing. Social media users with large followings often wield significant influence with their followers. Their opinions and ideas matter to those who follow them. Instagram is particularly important in this respect.

Get Started with Grin Today

Some people still doubt the power and effectiveness of this new trend in marketing. These must-know stats about Instagram influencer marketing prove otherwise.

1. Your Competition Is Doing It

Forrester research discovered about three-quarters (75 percent) of marketers have already allocated at least part of their budgets to influencer marketing strategies. If you haven’t put any money toward this type of marketing yet, you’re actually behind the times.

While your competition may have beaten you to the punch, you can still up your game by devising an effective strategy for Instagram influencers

2. It Gets around Ad-Blockers

Most Internet users love ad-blockers! Since the heyday of popup ads, users have searched for ways to keep intrusive advertising off their screens. Ad-blockers are popular browser extensions, and their use actually increased 30 percent in 2016 alone. More people are blocking more ads.

What does this mean for you? Your traditional digital ads aren’t getting through to your audience. It’s one reason digital marketing has been so ineffective for so long.

Instagram influencer marketing, on the other hand, doesn’t meet the same resistance from users. Why? First of all, it hardly seems intrusive. People are also much more willing to listen to the opinions of influencers. After all, that’s why they’re following them in the first place.

3. You Get 11X ROI with Instagram Influencer Marketing

As already mentioned, traditional digital marketing, such as the pop-up ad, doesn’t have a great return on investment. The effectiveness of most digital marketing has actually been called into question more than once, even though everyone still runs digital campaigns.

Instagram influencer marketing is much, much different. In fact, most marketers using it realize an ROI 11 times higher than other digital marketing tactics! The bottom line here is a small investment can have a big pay-off.

4. It’s Effective

Just how effective is Instagram influencer marketing perceived to be? Given you get a much higher ROI and 75 percent of marketers have already hopped on the bandwagon, you’d probably guess it’s fairly effective.

Adweek reported 94 percent of marketers perceive their Instagram influencer marketing to be highly effective. Most of those surveyed felt they’d achieved some measure of success, whether it was improving brand recognition or drawing more traffic to their websites.

5. People Rely on Social Media

In a world with so many competing products and services, it’s difficult for the average consumer to make a purchase decision. Which product should they purchase? Which company should they trust?

It’s unsurprising almost 75 percent of people turn to social media for recommendations. It’s equally unsurprising to learn nearly the same number of millennials see it as their duty to guide friends and family toward good purchase decisions. Of these people, almost half claim they rely on the recommendations from influencers on social media.

Why rely on influencers? They’re people many feel they can trust. Influencers wouldn’t recommend bad products to their followers because their followers will stop trusting them. The influencer can also demonstrate how a product is used, which is very helpful for new customers.

6. Platforms Are Important

You may be wondering about the best way to connect with influencers. There are many different influencer marketing platforms available.

It’s good to note more than 70 percent of influencers feel a platform is the best way to engage with brands! If you want to reach people through Instagram influencer marketing, you need to adopt an influencer platform.

There you have it! Instagram influencer marketing is effective and here to stay. Begin devising your strategy today.

Was this article helpful? Give it a share!

What the best brands are doing to drive revenue from influencer marketing

Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. 

GRIN_ROI_from_Influencer_Marketing_cover_mock_2