4 Ways to Find Instagram Influencers, from Worst to Best
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If you’ve decided to hop on the Instagram influencer marketing bandwagon, you’re probably excited to get your program underway. The first issue you’re likely to run into when implementing a new influencer marketing program is actually how to find Instagram influencers.
If you’re feeling lost, you might try any of number of methods to find Instagram influencers. Use these rankings to determine which methods are the best—and which ones you should steer clear of.
4. Monkey See, Monkey Do
Your first instinct when trying to find Instagram influencers may be to see who other companies are connecting with. While this can give you an idea of what an influencer looks like (and even some ideas for your campaign), it’s not really a great way to find influencers.
First, you’re likely to look at partnerships between Instagram influencers and similar companies. They may even be your direct competition. The influencers you discover may already be working with someone else. You could attempt to “poach” the influencer from your competition, but it’s generally difficult to do and often not well-received.
You may attempt to “mime” other companies by locating similar influencers, but they might not be the right influencers for your brand.
3. Searching Instagram
If you’re looking for Instagram influencers, it makes sense to search through Instagram, right? Many marketers think of this method first when they want to find Instagram influencers.
Unfortunately, scrolling through Instagram, hoping to find an influencer who is a great fit for your company, isn’t a great way to locate influencers. Why? It’s time-consuming! Think about how many millions of people use Instagram. Only a few are bona fide influencers, and you have to narrow down the field. Then you must determine which of the true influencers are a good fit for your company and the product you offer.
In short, there are much better ways to find influencers. Those methods will save you time, money, and frustration.
2. Ask Your Customers about Instagram Influencers
Although you’re hoping to grow your customer base through your Instagram influencer campaign, you probably have a few loyal customers already. One way you can locate influencers is to pick your customers’ brains.
Ask your existing customers who they follow on Instagram. For example, if you have a new beauty product you want to promote, ask them which make-up Instagrammers they follow. Chances are many of your customers follow a few influencers. Some of your customers will be following the same people!
Seeing this kind of overlap between existing customers and influencers gives you a good indication as to where you may find a captive audience for your campaign. This method comes with a caution. It’s time-consuming and labor-intensive.
1. Use an Influencer Marketing Platform
If you want to find Instagram influencers for your campaign, the best possible way to do that is to use an influencer marketing platform! There are several reasons.
First, an influencer marketing platform saves you time and money. Influencers have already joined the platform, so you’ll spend less time looking for them. The platform can help you locate the right people for your campaign right off the bat, so you’ll also spend less time looking for the “right” people and less time vetting their credentials. The platform and the people behind it have already done that.
Better yet? Instagram influencers actually prefer you to use a platform! In surveys, most influencers stated they want the companies they connect with to contact them using an influencer marketing platform. It’s win-win for everyone.
It doesn’t need to be difficult to find influencers for your Instagram marketing campaign plans. The method you choose will determine the results you get.
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