Group of creators taking a picture

It can be simple enough to manage influencer marketing campaigns with just a handful of creators. And after a few early wins, brands might be tempted to expedite growth and start scaling their program before they’re ready.  But successful brands recognize it’s nearly impossible to manage influencer programs manually at scale. A controlled approach gives…

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Fitness creator posing by a punching bag

As consumers become more wary of products promising to help them become healthier, lose more weight, and improve their overall appearance, the need for credibility in the fitness and wellness industry is at an all-time high.  FitTok creators help meet this demand. Many of these fitness gurus, personal trainers, and athletes are experts in their…

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Bearded man doing streaming marketing

The live streaming market is already worth billions, and it’s only expected to grow. But even with so many revenue opportunities, many brands still haven’t figured out the best ways to implement live streams into their marketing strategy.  Brands without experience in the streaming marketing space can tap influencers as their live-stream champions. “Going live”…

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Icons in front of a tablet indicating engagement reactions and social platforms

High engagements are a sure sign of a captive audience and a healthy social media campaign—two things every brand needs to tell their story effectively and ultimately drive sales.  Fortunately, there are some solutions for brands who feel they’re just launching their social posts out into the void.  In this blog, we’ll detail why social…

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Example of a smoking primate NFT on a smartphone

What do Taco Bell and Dolce & Gabbana have in common (aside from impeccable taste, of course)? They’ve both fully embraced the NFT craze and adopted it as a marketing tool.  Whether or not NFTs are here to stay remains to be seen. But we do know that companies of all sizes are implementing them…

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Creator and marketer talking by a laptop

Researchers expect nearly 80% of marketers to use influencer marketing as a strategy by the end of 2022—a 14% increase from just two years ago. With so many new players eager to cash in using online creators, many will overlook some of the key steps that produce winning campaigns.  Finding creators and implementing them into…

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6 Black influencers' portraits

Consumers want brands to do more than provide a simple product or service in today’s social landscape. They want brands that show genuine integrity and run campaigns that support the issues that are most important to them.  Now, all brands have to ask themselves a pivotal question: What do we really stand for?  Over the…

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