Fitness creator posing by a punching bag

As consumers become more wary of products promising to help them become healthier, lose more weight, and improve their overall appearance, the need for credibility in the fitness and wellness industry is at an all-time high.  FitTok creators help meet this demand. Many of these fitness gurus, personal trainers, and athletes are experts in their…

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Bearded man doing streaming marketing

The live streaming market is already worth billions, and it’s only expected to grow. But even with so many revenue opportunities, many brands still haven’t figured out the best ways to implement live streams into their marketing strategy.  Brands without experience in the streaming marketing space can tap influencers as their live-stream champions. “Going live”…

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Icons in front of a tablet indicating engagement reactions and social platforms

High engagements are a sure sign of a captive audience and a healthy social media campaign—two things every brand needs to tell their story effectively and ultimately drive sales.  Fortunately, there are some solutions for brands who feel they’re just launching their social posts out into the void.  In this blog, we’ll detail why social…

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Example of a smoking primate NFT on a smartphone

What do Taco Bell and Dolce & Gabbana have in common (aside from impeccable taste, of course)? They’ve both fully embraced the NFT craze and adopted it as a marketing tool.  Whether or not NFTs are here to stay remains to be seen. But we do know that companies of all sizes are implementing them…

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Creator and marketer talking by a laptop

Researchers expect nearly 80% of marketers to use influencer marketing as a strategy by the end of 2022—a 14% increase from just two years ago. With so many new players eager to cash in using online creators, many will overlook some of the key steps that produce winning campaigns.  Finding creators and implementing them into…

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6 Black influencers' portraits

Consumers want brands to do more than provide a simple product or service in today’s social landscape. They want brands that show genuine integrity and run campaigns that support the issues that are most important to them.  Now, all brands have to ask themselves a pivotal question: What do we really stand for?  Over the…

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6 makeup influencer portraits

Makeup creators are a match made in heaven for influencer marketers. Whether it’s through tutorials, “get ready with me” videos, or product reviews, these creators rack up as much online engagement (and style points) as any other influencer on social media.  Partnering with your very own beauty guru could be just what your brand needs…

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Man doing a social media video

Today’s household names in DTC and ecommerce know the importance of using social media to tell their brand story and deliver compelling content online. Social networks are the best way to reach a large, targeted group of consumers, and brands cannot survive in today’s digital landscape without participating.  Executing an effective strategy to reach these…

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Friends looking at social media on a phone

Brands that leverage social media successfully have the luxury of always being a part of the online conversation. Not only do they have a direct line to consumers, but they also have the opportunity to establish themselves as industry experts through helpful and informative content.  But developing an effective social media strategy is easier said…

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