Posts by GRIN
FitTok: The Future of Online Fitness
As consumers become more wary of products promising to help them become healthier, lose more weight, and improve their overall appearance, the need for credibility in the fitness and wellness industry is at an all-time high. FitTok creators help meet this demand. Many of these fitness gurus, personal trainers, and athletes are experts in their…
Read MoreInfluencer Marketing Manager Must-Haves: Influencer Management Tools & More
Influencer marketing managers are the pillars of an industry that reached a nearly $14 billion global market size in 2021. Picking the right manager is as essential as choosing the right creators to represent your brand. And by supplying your manager with the tools and resources necessary to scale and optimize a program, you can…
Read MoreA Master Class on Streaming Marketing: Boosting Live Stream Engagement
The live streaming market is already worth billions, and it’s only expected to grow. But even with so many revenue opportunities, many brands still haven’t figured out the best ways to implement live streams into their marketing strategy. Brands without experience in the streaming marketing space can tap influencers as their live-stream champions. “Going live”…
Read MoreImproving Influencer Engagement in Your Marketing Strategy
High engagements are a sure sign of a captive audience and a healthy social media campaign—two things every brand needs to tell their story effectively and ultimately drive sales. Fortunately, there are some solutions for brands who feel they’re just launching their social posts out into the void. In this blog, we’ll detail why social…
Read MoreNFT Influencer Marketing: Cashing in With Top Creators
What do Taco Bell and Dolce & Gabbana have in common (aside from impeccable taste, of course)? They’ve both fully embraced the NFT craze and adopted it as a marketing tool. Whether or not NFTs are here to stay remains to be seen. But we do know that companies of all sizes are implementing them…
Read MoreA Complete Guide to User-Generated Content: Producing the Best On-Brand Influencer UGC
It’s no secret—consumers would rather get product recommendations from peers rather than brands. A Stackla study found that 60% of consumers view user-generated content (UGC) as the most authentic form of content. UGC is the finest example of word-of-mouth marketing in the digital age. And leading the pack of vocal consumers are social media creators.…
Read MoreA Crash Course on Briefing Creators [+ Influencer Brief Examples]
Researchers expect nearly 80% of marketers to use influencer marketing as a strategy by the end of 2022—a 14% increase from just two years ago. With so many new players eager to cash in using online creators, many will overlook some of the key steps that produce winning campaigns. Finding creators and implementing them into…
Read MoreThe Instagram Algorithm 2022: Reels, Collabs, New Feeds and How to Incorporate Them
A shroud of mystery surrounds the Instagram algorithm for many of the platform’s users. But what does “the Instagram algorithm” even mean, really? And how much control does IG actually have over what we see on our feeds? This blog explores the Instagram algorithm (or algorithms), how they’ve evolved, what’s new to the platform, and…
Read More25 Black Influencers Who Are Making History
Consumers want brands to do more than provide a simple product or service in today’s social landscape. They want brands that show genuine integrity and run campaigns that support the issues that are most important to them. Now, all brands have to ask themselves a pivotal question: What do we really stand for? Over the…
Read MoreTop 20 Makeup Influencers & How Brands Can Find Their New Beauty Guru
Makeup creators are a match made in heaven for influencer marketers. Whether it’s through tutorials, “get ready with me” videos, or product reviews, these creators rack up as much online engagement (and style points) as any other influencer on social media. Partnering with your very own beauty guru could be just what your brand needs…
Read MoreHow to Create an Effective Social Media Strategy
Today’s household names in DTC and ecommerce know the importance of using social media to tell their brand story and deliver compelling content online. Social networks are the best way to reach a large, targeted group of consumers, and brands cannot survive in today’s digital landscape without participating. Executing an effective strategy to reach these…
Read More10 Ways to Leverage Social Media to Drive Results for Your Business
Brands that leverage social media successfully have the luxury of always being a part of the online conversation. Not only do they have a direct line to consumers, but they also have the opportunity to establish themselves as industry experts through helpful and informative content. But developing an effective social media strategy is easier said…
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