Posts by GRIN
How to Run Influencer Marketing Campaigns for Service-based Businesses
The demand for influencer marketing across all industries While influencer marketing has taken off quickly across some markets, others are slower to adapt. Nonetheless, as brands from all industries learn the nuanced skill of partnering with influencers, their marketing ROI takes off. Though influencer marketing as a formal marketing discipline is a relatively new phenomenon,…
Read MoreHow to work with nano, micro, macro, and mega influencers and where to find the most success
Influencers at any size Influencer marketing works because it engages customers in more organic ways than does traditional advertising. Furthermore, each influencer type can meet specific objectives within each stage of the buyer’s journey. Influencer marketing managers identify influencer types by how many followers each influencer has. Most experts agree that there are four different…
Read MoreWhy an Opt-In Influencer Network Doesn’t Work (Authenticity Matters with Influencers)
The search for authentic influencers Modern social media influencers can be traced back to the “mommy bloggers” of the early 2000s. A fitting start for an intimate and everyday medium, those early days saw regular people creating intimate, relatable, and trustworthy content about their daily lives. Consumers at the time saw a stark contrast between…
Read MoreInfluencer Relationships: Long-term or short-term – when and how to use both
In one of the most widely-covered influencer marketing case studies to date, Nielsen Catalina Solutions logged an astounding 11 times return on investment in direct sales from a campaign featuring White Wave Foods. Hundreds of smaller brands have reported similar numbers. In fact, many of these brands credit influencer marketing with elevating their business out…
Read MoreAmbassadors, Influencers and KOLs – What’s the Difference? And How Should You Use Each in Your Influencer Marketing?
Influencer marketing is not isolated to social media marketing strategies. The term influencer marketing acts as an umbrella category that is truly identified as marketing relationships and the strategy of using relationships for a value exchange. Whether a brand is using affiliate marketing, partner marketing or social media influencer marketing the underlying strategy stays the…
Read More5 Common Objectives to Guide Your Influencer Marketing Program
When you’re setting up your influencer marketing program, it’s important to set your objectives. With clear objectives you are better able to find the right influencers for your campaign, whether they are nano influencers, micro influencers, macro influencers or mega influencers. The right influencer marketing objectives will also help you align your campaigns to the…
Read MoreDuring COVID-19 Influencer Marketing Benefits to Consumers and Brands
Even in unprecedented times, brands can leverage influencers to keep their business thriving and drive revenue. We have seen peeks and lows through COVID-19 and while it has had many business afraid of the future, our studies have shown an uptick in sales for brands using influencer marketing in their marketing mix. As the country…
Read More20 Brands Using TikTok Influencers the Right Way
Tiktok Take Over TikTok is on pace to become the fastest-growing social media platform in history. For years, marketers looked to Instagram and YouTube as the leading influencer spaces, but TikTok is quickly becoming the new breeding ground for top influencers. Brands Switching to TikTok TikTok offers more engagement potential, including video duets, live reactions,…
Read More5 Characteristics of a Good Influencer
Why Influencers Are Essential Despite the ongoing fallout from the COVID 19 crisis, influencer marketing appears to be thriving. In a recent influencer survey, 70 percent reported that their audiences have turned to them for guidance on the crisis and the stay-at-home order. Seventy-three percent said they had already begun covering the crisis in their…
Read MoreTikTok Influencers In Demand as the Social Platform Aims to Dominate the Market
Long-hailed as the leading social media channels for influencer marketing, both Instagram and YouTube have a new contender: TikTok. This new social channel takes the best features from seasoned social media platforms, improves functionality, and adds unique engagement options. TikTok reported 800 million monthly average users last fall at its 3-year mark. Early estimates predict…
Read MoreTop 10 Best TikTok Influencers of 2020
Influencer marketing has expanded rapidly with the growth of users on TikTok. Not only has TikTok solidified its place in social media over the last year, but it may very well be on pace to overtake YouTube and Instagram in active monthly users. TikTok is more than a video social channel; it comes customized for…
Read MoreBest Food and Beverage Influencers of 2020
Food and beverage influencers are some of the most open-hearted social media personalities on the planet. They are curious, creative, and scientific, all at the same time. If your brand is considering partnering with food and beverage influencers, here is our line-up of the best ones to watch in 2020. Food and Beverage Influencers: Who…
Read More