Posts by GRIN
How to Connect With Influencers & Cultivate Long-Term Influencer Partnerships
In one of many impressive studies, Trifecta logged an astounding 10x return on investment from campaigns featuring pro athletes and tastemakers. Hundreds of similar brands have also reported impressive numbers by partnering with online creators. In fact, many of these companies credit influencer marketing with elevating their business out of the startup phase and into rapid expansion.…
Read MoreHow Partnering with Top Skincare Influencers Can Make Beauty Brands Go Viral
In today’s creator economy, viral trends pop up quicker than a pimple under a facemask. And no one is in a better position to cash in on that constant social media activity than skincare brands. But brands rarely make a splash on their own. The most successful ones understand they need to get products in…
Read MoreAlcohol Influencer Marketing: The Do’s and Don’ts of Successful Creator Campaigns
Alcohol marketers have always understood that content is king. Whether they’re tugging at our heartstrings or cracking us up with iconic Bowl ads, alcohol brands have always had a knack for playing into our emotions. But as the digital landscape evolves, companies need to tap into new ways of sharing their story and showcasing products…
Read MoreHow to Manage Influencers at Scale: The Key to Partnering With 100s of Creators
It can be simple enough to manage influencer marketing campaigns with just a handful of creators. And after a few early wins, brands might be tempted to expedite growth and start scaling their program before they’re ready. But successful brands recognize it’s nearly impossible to manage influencer programs manually at scale. A controlled approach gives…
Read MoreFitTok: The Future of Online Fitness
As consumers become more wary of products promising to help them become healthier, lose more weight, and improve their overall appearance, the need for credibility in the fitness and wellness industry is at an all-time high. FitTok creators help meet this demand. Many of these fitness gurus, personal trainers, and athletes are experts in their…
Read MoreInfluencer Marketing Manager Must-Haves: Influencer Management Tools & More
Influencer marketing managers are the pillars of an industry that reached a nearly $14 billion global market size in 2021. Picking the right manager is as essential as choosing the right creators to represent your brand. And by supplying your manager with the tools and resources necessary to scale and optimize a program, you can…
Read MoreA Master Class on Streaming Marketing: Boosting Live Stream Engagement
The live streaming market is already worth billions, and it’s only expected to grow. But even with so many revenue opportunities, many brands still haven’t figured out the best ways to implement live streams into their marketing strategy. Brands without experience in the streaming marketing space can tap influencers as their live-stream champions. “Going live”…
Read MoreImproving Influencer Engagement in Your Marketing Strategy
High engagements are a sure sign of a captive audience and a healthy social media campaign—two things every brand needs to tell their story effectively and ultimately drive sales. Fortunately, there are some solutions for brands who feel they’re just launching their social posts out into the void. In this blog, we’ll detail why social…
Read MoreNFT Influencer Marketing: Cashing in With Top Creators
What do Taco Bell and Dolce & Gabbana have in common (aside from impeccable taste, of course)? They’ve both fully embraced the NFT craze and adopted it as a marketing tool. Whether or not NFTs are here to stay remains to be seen. But we do know that companies of all sizes are implementing them…
Read MoreA Complete Guide to User-Generated Content: Producing the Best On-Brand Influencer UGC
It’s no secret—consumers would rather get product recommendations from peers rather than brands. A Stackla study found that 60% of consumers view user-generated content (UGC) as the most authentic form of content. UGC is the finest example of word-of-mouth marketing in the digital age. And leading the pack of vocal consumers are social media creators.…
Read MoreA Crash Course on Briefing Creators [+ Influencer Brief Examples]
Researchers expect nearly 80% of marketers to use influencer marketing as a strategy by the end of 2022—a 14% increase from just two years ago. With so many new players eager to cash in using online creators, many will overlook some of the key steps that produce winning campaigns. Finding creators and implementing them into…
Read MoreThe Instagram Algorithm 2022: Reels, Collabs, New Feeds and How to Incorporate Them
A shroud of mystery surrounds the Instagram algorithm for many of the platform’s users. But what does “the Instagram algorithm” even mean, really? And how much control does IG actually have over what we see on our feeds? This blog explores the Instagram algorithm (or algorithms), how they’ve evolved, what’s new to the platform, and…
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